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Author: Timothy de Waal Malefyt
Publisher: Taylor & Francis
ISBN: 1003812635
Category : Social Science
Languages : en
Pages : 151
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Book Description
Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.
Author: Timothy de Waal Malefyt
Publisher: Taylor & Francis
ISBN: 1003812635
Category : Social Science
Languages : en
Pages : 151
Get Book Here
Book Description
Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.
Author: Peter Metcalf
Publisher: Routledge
ISBN: 1134329040
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Peter Metcalf explains and explores anthropological ideas, key anthropologist thinkers, concepts and themes, and the history of anthropological ideas.
Author: Ann T. Jordan
Publisher: Waveland Press
ISBN: 147860915X
Category : Social Science
Languages : en
Pages : 159
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Book Description
Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
Author: Clifford Geertz
Publisher: Basic Books
ISBN: 0786723750
Category : Social Science
Languages : en
Pages : 260
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Book Description
In essays covering everything from art and common sense to charisma and constructions of the self, the eminent cultural anthropologist and author of The Interpretation of Cultures deepens our understanding of human societies through the intimacies of "local knowledge." A companion volume to The Interpretation of Cultures, this book continues Geertz’s exploration of the meaning of culture and the importance of shared cultural symbolism. With a new introduction by the author.
Author: Rita M Denny
Publisher: Routledge
ISBN: 1315427842
Category : Business & Economics
Languages : en
Pages : 838
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Book Description
The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.
Author: Gillian Tett
Publisher: Simon and Schuster
ISBN: 1982140984
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.
Author: Timothy de Waal Malefyt
Publisher: Routledge
ISBN: 100018949X
Category : Social Science
Languages : en
Pages : 193
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Book Description
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 215
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Book Description
Author: Leslie A. White
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 96
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Book Description
Author: Roger Pearson
Publisher: Holt McDougal
ISBN:
Category : Social Science
Languages : en
Pages : 648
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Book Description
