Business and Professional Writing: A Basic Guide for Americans PDF Download
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Author: Paul MacRae
Publisher: Broadview Press
ISBN: 1460405919
Category : Language Arts & Disciplines
Languages : en
Pages : 394
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Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Paul MacRae
Publisher: Broadview Press
ISBN: 1460405919
Category : Language Arts & Disciplines
Languages : en
Pages : 394
Get Book Here
Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Paul MacRae
Publisher: Broadview Press
ISBN: 1460406621
Category : Language Arts & Disciplines
Languages : en
Pages : 434
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Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.
Author: Paul MacRae
Publisher: Broadview Press
ISBN: 1770487077
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.
Author: Doug Babington
Publisher: Broadview Press
ISBN: 1770488146
Category : Language Arts & Disciplines
Languages : en
Pages : 378
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Book Description
The Broadview Pocket Guide to Writing presents essential material from the full Broadview Guide to Writing. Included are key grammatical points, a glossary of usage, advice on various forms of academic writing, coverage of punctuation and writing mechanics, and helpful advice on how to research academic papers. MLA, APA, and Chicago styles of citation and documentation are covered, and each has been revised to include the latest updates. A companion website provides a wealth of interactive exercises, information on the CSE style of citation and documentation, and much more.
Author: Bryan A. Garner
Publisher: Harvard Business Review Press
ISBN: 1422184048
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
Author: Jacqueline Whitmore
Publisher: Macmillan
ISBN: 9780312338091
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Whitmore takes a fresh and contemporary look at how to use good manners for career success.
Author: Alistair Cockburn
Publisher: Pearson Education
ISBN: 0201702258
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This guide will help readers learn how to employ the significant power of use cases to their software development efforts. It provides a practical methodology, presenting key use case concepts.
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118656407
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Author: Richard Lederer
Publisher: Simon and Schuster
ISBN: 1439139407
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
Master verbalist Richard Lederer, America's "Wizard of Idiom" (Denver Post), presents a love letter to the most glorious of human achievements... Welcome to Richard Lederer's beguiling celebration of language -- of our ability to utter, write, and receive words. No purists need stop here. Mr. Lederer is no linguistic sheriff organizing posses to hunt down and string up language offenders. Instead, join him "In Praise of English," and discover why the tongue described in Shakespeare's day as "of small reatch" has become the most widely spoken language in history: English never rejects a word because of race, creed, or national origin. Did you know that jukebox comes from Gullah and canoe from Haitian Creole? Many of our greatest writers have invented words and bequeathed new expressions to our eveyday conversations. Can you imagine making up almost ten percent of our written vocabulary? Scholars now know that William Shakespeare did just that! He also points out the pitfalls and pratfalls of English. If a man mans a station, what does a woman do? In the "The Department of Redundancy Department," "Is English Prejudiced?" and other essays, Richard Lederer urges us not to abandon that which makes us human: the capacity to distinguish, discriminate, compare, and evaluate.
Author: Heather Graves
Publisher: Broadview Press
ISBN: 1770487603
Category : Reference
Languages : en
Pages : 178
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Book Description
This compact but complete guide shows that less is more—with fewer extraneous details getting in the way of students trying to learn on the run, it allows them to focus on the most important principles of effective technical communication. The Concise Guide takes a rhetorical approach to technical communication; instead of setting up a list of rules that should be applied uniformly to all writing situations, it introduces students to the bigger picture of how the words they write can affect the people intended to read them. Assignments and exercises are integrated throughout to reinforce and test knowledge.
