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Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
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Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Author: Richard Walter
Publisher: Amberley Publishing Limited
ISBN: 1445691922
Category : Transportation
Languages : en
Pages : 195
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Book Description
An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.
Author: David Beddall
Publisher: Pen and Sword Transport
ISBN: 1526755556
Category : Transportation
Languages : en
Pages : 361
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Book Description
An informative history covering nearly a century of this British bus company, packed with facts and photos. United Counties Buses: A Fleet History begins by taking a brief look at the expansion of the United Counties Omnibus Company since its formation in September 1921 through its demise in October 2014. The company acquired over fifty independent operators between 1922 and 1938, giving it prominence in Northamptonshire and surrounding areas. May 1952 saw the fleet double in size with the acquisition of the Midland area of the Eastern National Omnibus Company, encompassing Bedfordshire, north Buckinghamshire, and north Hertfordshire. The National Bus Company split United Counties into three operating companies in 1986, United Counties, Luton & District and MK Citybus, halving the size of the fleet. After being acquired by the Stagecoach Group in 1987, the company was largely left untouched. The main focus of the book looks at the vehicles operated by the company, covering the numerous types operated by United Counties themselves. The various liveries, both fleet and advertising liveries, are also listed.
Author: Vernon Smith
Publisher: Amberley Publishing Limited
ISBN: 1445691469
Category : Transportation
Languages : en
Pages : 165
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Book Description
A fascinating collection of photographs documenting this interesting part of the open-top bus scene.
Author: Elsa Simões Lucas Freitas
Publisher: John Benjamins Publishing
ISBN: 9027254230
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author: Simon Stanford
Publisher: Amberley Publishing Limited
ISBN: 1445696088
Category : Transportation
Languages : en
Pages : 191
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Book Description
With a wealth of previously unpublished images, Southdown buses captured in liveries other than the iconic green and cream colour scheme.
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1071846620
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Author: David Christie
Publisher: Amberley Publishing Limited
ISBN: 1445668017
Category : Transportation
Languages : en
Pages : 179
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Book Description
David Christie offers a range of superb images of London Transport buses in the eastern part of London.
Author: David Beddall
Publisher: Pen and Sword Transport
ISBN: 1526781034
Category : Transportation
Languages : en
Pages : 234
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Book Description
Formed in 1984, following the decision by the National Bus Company to divide the Eastern Counties Omnibus Company Ltd into smaller parts, Cambus Holdings became responsible for operating services in Cambridgeshire and West Suffolk. A management buy-out took place in 1986, followed by the formation of Viscount Travel in 1989, followed by acquisition of Premier Travel in 1990. The company expanded into other geographical areas including Milton Keynes and parts of Buckinghamshire, before being taken over by Stagecoach Holdings in 1996. The new owners added Go West Travel to the Cambus operations, trading as Norfolk Green, in recent times the company has ceased operating in the King's Lynn area, this taking place in 2018.
Author: Jim Blake
Publisher: Pen and Sword
ISBN: 1473887224
Category : Transportation
Languages : en
Pages : 325
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Book Description
Using photographs from Jim Blake's extensive archives, this book examines the turbulent period in the history of London's buses immediately after London Transport lost its Country Buses and Green Line Coaches to the recently-formed National Bus Company, under their new subsidiary company, London Country Bus Services Ltd.The new entity inherited a largely elderly fleet of buses from London Transport, notably almost 500 RT-class AEC Regent double-deckers, of which replacement was already under way in the shape of new AEC MB and SM class Swift single-deckers.London Transport itself was in the throes of replacing a much larger fleet of these. At the time of the split, it was already apparent that the 36ft-long MB class single-deckers were not suitable for London conditions, particularly in negotiating suburban streets cluttered with cars, and were also mechanically unreliable. The shorter SM class superseded them but they were equally unreliable. January 1971 saw the appearance of London Transport's first purpose-built one-man operated double-decker, the DMS class. All manner of problems plagued these, too.Both operators were also plagued with a shortage of spare parts for their vehicles, made worse by the three-day week imposed by the Heath regime in 1973-4. London Transport and London Country were still closely related, with the latter's buses continuing to be overhauled at LT's Aldenham Works. Such were the problems with the MB, SM, and DMS types that LT not only had to resurrect elderly RTs to keep services going, but even repurchased some from London Country! In turn, the latter operator hired a number of MB-types from LT, now abandoned as useless, from 1974 onwards in an effort to cover their own vehicle shortages. Things looked bleak for both operators in the mid-1970s.This book contains a variety of interesting and often unusual photographs illustrating all of this, most of which have never been published before.
Author: Kevin McCormack
Publisher: Pen and Sword
ISBN: 1473868017
Category : Transportation
Languages : en
Pages : 342
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Book Description
This is a colour album of London Buses concentrating mainly on the 1970s which was the first decade since London Transport's inception in 1933 to feature a large number of buses on London streets which were not painted in the mainly all-red (or in a few c
