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Author: Peter Raulerson
Publisher: Springer Science & Business Media
ISBN: 0387799516
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: Peter Raulerson
Publisher: Springer Science & Business Media
ISBN: 0387799516
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: David Smith
Publisher: Cambridge Manhattan Group
ISBN: 0972832823
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Author: Canadian Society for Computational Studies of Intelligence. Conference
Publisher: Springer Science & Business Media
ISBN: 9783540645757
Category : Computers
Languages : en
Pages : 488
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Book Description
This book constitutes the refereed proceedings of the 12th Biennial Conference of the Canadian Society for Computational Studies of Intelligence, AI'98, held in Vancouver, BC, Canada in June 1998. The 28 revised full papers presented together with 10 extended abstracts were carefully reviewed and selected from a total of more than twice as many submissions. The book is divided in topical sections on planning, constraints, search and databases; applications; genetic algorithms; learning and natural language; reasoning; uncertainty; and learning.
Author: United States. Congress. Senate. Committee on Agriculture and Forestry
Publisher:
ISBN:
Category : Coffee industry
Languages : en
Pages : 1466
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Book Description
Author: Amjad Umar
Publisher: nge solutions, inc
ISBN: 9780972741453
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This module of the handbook discusses the management and security issues. Topics include: Management of e-Business, IS planning, security management, basic cryptography, PKI, security architectures, security solutions for wireless and wireline networks, web and application security, system assurance methodology, network and systems management platforms.
Author: Howard Berkowitz
Publisher: John Wiley & Sons
ISBN: 0471268291
Category : Computers
Languages : en
Pages : 594
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Book Description
To be competitive, service providers cannot customize every installation but must simultaneously offer services that meet a wide range of perceived customer needs. This guide shows commercial service providers and equipment vendors how to build competitive service offerings for enterprise-specific needs. Provides vital technical and business guidance to the service provider marketplace Explains how to satisfy the customer's specific needs in data, voice, and/or video Enables readers to gain the upper hand in submitting the most competitive service network bids and service level guarantees to customers
Author: F. Barry Lawrence
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014141
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
With more than 120 exhibits, a Distributor Profitability Framework map, real-world examples, and a five-step Optimizing Distributor Profitability methodology with how-to-implement ideas and tools, this book presents a powerful weapon for wholesaler-distributors across various lines of trade to use to enhance shareholder value.
Author: Yong Shi
Publisher: Springer
ISBN: 3319937138
Category : Computers
Languages : en
Pages : 881
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Book Description
The three-volume set LNCS 10860, 10861 and 10862 constitutes the proceedings of the 18th International Conference on Computational Science, ICCS 2018, held in Wuxi, China, in June 2018. The total of 155 full and 66 short papers presented in this book set was carefully reviewed and selected from 404 submissions. The papers were organized in topical sections named: Part I: ICCS Main Track Part II: Track of Advances in High-Performance Computational Earth Sciences: Applications and Frameworks; Track of Agent-Based Simulations, Adaptive Algorithms and Solvers; Track of Applications of Matrix Methods in Artificial Intelligence and Machine Learning; Track of Architecture, Languages, Compilation and Hardware Support for Emerging ManYcore Systems; Track of Biomedical and Bioinformatics Challenges for Computer Science; Track of Computational Finance and Business Intelligence; Track of Computational Optimization, Modelling and Simulation; Track of Data, Modeling, and Computation in IoT and Smart Systems; Track of Data-Driven Computational Sciences; Track of Mathematical-Methods-and-Algorithms for Extreme Scale; Track of Multiscale Modelling and Simulation Part III: Track of Simulations of Flow and Transport: Modeling, Algorithms and Computation; Track of Solving Problems with Uncertainties; Track of Teaching Computational Science; Poster Papers
Author: Roy Morledge
Publisher: John Wiley & Sons
ISBN: 1119609488
Category : Technology & Engineering
Languages : en
Pages : 419
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Book Description
As an industrial process, construction is unique. The procurement processes used to achieve the successful completion of built assets requires a different approach to that adopted in most other industries, due to the design of buildings being bespoke and the sites being geographically varied. The procurement process is central to the success of any construction project and many of the problems which impact construction projects can be traced back to the procurement phase, so a good understanding of the methods of procurement, the development of a procurement strategy and the influence it has on project success is essential for all those working in the industry. Much has changed in the global construction industry since publication of the second edition of Building Procurement, for example the increase in debt burden of many major economies, widespread adoption of Building Information Modelling (BIM) Technology in the industry and the United Kingdom's exit from the European Union. This new edition has been rewritten to take account of these significant developments, but at its core it continues to provide a critical examination and review of current procurement practices in the UK, continental Europe (including EU procurement procedures), China, Middle East and Sub-Saharan Africa and the USA. It retains its original strong emphasis on the need for clients to establish achievable objectives which reflect the project business case and focuses on development of suitable strategies and management structures to meet those objectives in the current construction climate. Building Procurement will be essential reading for senior undergraduate and postgraduate students of construction management and practitioners working in all areas of construction management.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 596
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Book Description
