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Author: Peter Raulerson
Publisher: Springer Science & Business Media
ISBN: 0387799516
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: Peter Raulerson
Publisher: Springer Science & Business Media
ISBN: 0387799516
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: Greg Colosi
Publisher:
ISBN:
Category :
Languages : en
Pages : 298
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Book Description
Greg Colosi has helped thousands of Dry Cleaners get more Route Customers though his book and programs. It's very simple advice.
Author: David Smith
Publisher: Cambridge Manhattan Group
ISBN: 0972832823
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Author: Canadian Society for Computational Studies of Intelligence. Conference
Publisher: Springer Science & Business Media
ISBN: 9783540645757
Category : Computers
Languages : en
Pages : 488
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Book Description
This book constitutes the refereed proceedings of the 12th Biennial Conference of the Canadian Society for Computational Studies of Intelligence, AI'98, held in Vancouver, BC, Canada in June 1998. The 28 revised full papers presented together with 10 extended abstracts were carefully reviewed and selected from a total of more than twice as many submissions. The book is divided in topical sections on planning, constraints, search and databases; applications; genetic algorithms; learning and natural language; reasoning; uncertainty; and learning.
Author: Roy Morledge
Publisher: John Wiley & Sons
ISBN: 1119609526
Category : Technology & Engineering
Languages : en
Pages : 416
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Book Description
As an industrial process, construction is unique. The procurement processes used to achieve the successful completion of built assets requires a different approach to that adopted in most other industries, due to the design of buildings being bespoke and the sites being geographically varied. The procurement process is central to the success of any construction project and many of the problems which impact construction projects can be traced back to the procurement phase, so a good understanding of the methods of procurement, the development of a procurement strategy and the influence it has on project success is essential for all those working in the industry. Much has changed in the global construction industry since publication of the second edition of Building Procurement, for example the increase in debt burden of many major economies, widespread adoption of Building Information Modelling (BIM) Technology in the industry and the United Kingdom's exit from the European Union. This new edition has been rewritten to take account of these significant developments, but at its core it continues to provide a critical examination and review of current procurement practices in the UK, continental Europe (including EU procurement procedures), China, Middle East and Sub-Saharan Africa and the USA. It retains its original strong emphasis on the need for clients to establish achievable objectives which reflect the project business case and focuses on development of suitable strategies and management structures to meet those objectives in the current construction climate. Building Procurement will be essential reading for senior undergraduate and postgraduate students of construction management and practitioners working in all areas of construction management.
Author: Anne T. Coughlan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539987741
Category : Marketing channels
Languages : en
Pages : 206
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Book Description
Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
Author: Jeff Sedayao
Publisher: "O'Reilly Media, Inc."
ISBN: 9781565923850
Category : Computers
Languages : en
Pages : 276
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Book Description
This guide focuses on access lists that are critical to network and Internet security. Access lists are a main part of the Cisco IOS that are used to control access, route traffic and specify packet filtering for firewalls.
Author: Howard Berkowitz
Publisher: John Wiley & Sons
ISBN: 0471268291
Category : Computers
Languages : en
Pages : 594
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Book Description
To be competitive, service providers cannot customize every installation but must simultaneously offer services that meet a wide range of perceived customer needs. This guide shows commercial service providers and equipment vendors how to build competitive service offerings for enterprise-specific needs. Provides vital technical and business guidance to the service provider marketplace Explains how to satisfy the customer's specific needs in data, voice, and/or video Enables readers to gain the upper hand in submitting the most competitive service network bids and service level guarantees to customers
Author: Amjad Umar
Publisher: nge solutions, inc
ISBN: 9780972741453
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This module of the handbook discusses the management and security issues. Topics include: Management of e-Business, IS planning, security management, basic cryptography, PKI, security architectures, security solutions for wireless and wireline networks, web and application security, system assurance methodology, network and systems management platforms.
Author: F. Barry Lawrence
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014141
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
With more than 120 exhibits, a Distributor Profitability Framework map, real-world examples, and a five-step Optimizing Distributor Profitability methodology with how-to-implement ideas and tools, this book presents a powerful weapon for wholesaler-distributors across various lines of trade to use to enhance shareholder value.
