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Author: Karen Nilsen
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
Author: Karen Nilsen
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Get Book
Book Description
"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
Author: Shailesh Kumar Shivakumar
Publisher: Apress
ISBN: 148424303X
Category : Architecture
Languages : en
Pages : 387
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Book Description
Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included. What You'll Learn Develop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPs Who This Book Is For Web developers, full stack developers, digital enthusiasts, digital project managers, and architects
Author: Shahryar Habibi
Publisher: Woodhead Publishing
ISBN: 012822164X
Category : Technology & Engineering
Languages : en
Pages : 172
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Book Description
Building automation systems and digital technologies are highly relevant for the environmental and energy performance of buildings. However, a clear gap remains between architectural engineering and the use of such technologies. Building Automation and Digital Technologies shows how to assimilate automation and digital technologies into making buildings smarter and more environmentally sustainable. This book shows why architects need smart and digital systems in building design and construction and promotes innovative technological tools for improving sustainability. It focuses on the development of automated environmental conditions and how new technology informs architectural engineering. The book also provides new evidence on the impact of building automation systems and digital technologies, such as the Internet of Things, artificial intelligence, and information and communication technology for developing a performance-based approach to the environmental sustainability of buildings, and provides a key reference for architects on how digital technology can inform their practice. Its four chapters cover: developing strategies for improving sustainable and smart buildings; architectural practice and construction technology; creativity and innovation in building automation systems; and the use phase of buildings. Building Automation and Digital Technologies meets a critical need for a sustainable and smart built environment from an architectural perspective, providing an important reference to architects and professionals in related fields by demonstrating the assimilation of the latest information and automation technologies. Puts forward an architectural perspective on the design and construction of smart, sustainable buildings Presents the use of digital technologies for design and construction Bridges the gap between architectural engineering and the use of automation and digital technology Considers the development of automated environmental conditions and new technology
Author: Tiago Forte
Publisher: Simon and Schuster
ISBN: 1982167386
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--
Author: Alexander Baratsits
Publisher: iRights Media
ISBN: 3944362969
Category : Political Science
Languages : en
Pages : 280
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Book Description
The disruptive transformation of the "public" through digitization has led to monopolizing structures on the Internet that make Europe dependent – both at an infrastructural level and politically – on non-European private and state players. At the same time, these structures undermine our democratic order. This book shows how the current crisis could boost our chances of breaking new ground by establishing an independent European Digital Public Space. The contributors are academics, actors from public and non-commercial media, and long-time activists in the field of the Commons.
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749479663
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
Author: Judah Phillips
Publisher: FT Press
ISBN: 0133372812
Category : Computers
Languages : en
Pages : 369
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Book Description
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.
Author: Erica Dhawan
Publisher: St. Martin's Press
ISBN: 1250246539
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Author: Felix Heisel
Publisher: Birkhäuser
ISBN: 3035627177
Category : Architecture
Languages : en
Pages : 168
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Book Description
Sustainability Sustainability is to become the guiding principle of social action and economic activity. At the same time, its ways and means are far from clear. As a holistic praxis, sustainability must combine technical and material as well as social, economic, ecological and also ethical strategies, which have multiple complex interactions and all too often also conflicting goals and priorities. In no other field can these be better observed, addressed and influenced than in architecture and building. "Building Better – Less – Different" Each volume of "Building Better – Less – Different" details two fundamental areas of sustainability and explores their specific dynamics and interactions. After introductory overviews, innovative methods and current developments are described and analysed in in-depth essays, international case studies and pointed commentaries. The sustainability criteria of efficiency ("better"), sufficiency ("less") and consistency ("different") form the framework for each book. What the press say about the first volume "Circular Construction and Circular Economy" "The articles, case studies and commentaries in this book make a major contribution to advancing the current discourse on implementing circular-based economic models in the building sector." Hessian Chamber of Architects, book reviews "To think of tomorrow when building today is the core message that Dirk E. Hebel and Felix Heisel want to convey to their readers. ... And they also show us how: with the help of relevant examples, grouped under the headings ‘better’, ‘less’ and ‘different’, they demonstrate concrete applications and argue that circular construction can also benefit the construction industry..." architektur aktuell Clean energy transition It has long been common knowledge that energy and sustainability are closely interlinked. And yet we are witnessing a profound shift in the sector. While the earlier focus was on improving energy efficiency and increasing the proportion of renewable energy in buildings, current energy conservation policies are supporting a broader, more holistic view. This encompasses integral approaches in which building design and construction measures form part of the energy concept from the outset, as well as accounting for grey energy in building materials and a holistic evaluation of buildings over their entire life cycle. For the energy-intensive and emission-producing building sector, climate change presents an even greater challenge than conserving resources. How can we contribute to a shift in heating strategies and employ new technologies to achieve climate-neutral heating? How can we respond to rising temperatures and the risk of increased energy consumption for cooling? Can low-tech concepts help to reduce the environmental impact of buildings over their life cycle? Shouldn’t we take greater account of the users of buildings, and do we need completely different energy supply strategies? Digital Transformation At a time of natural ubiquity of digital tools, widely adopted to streamline project delivery in architecture, the foundations have been laid for a profound transformation of the construction industry to address the climate crisis. Digital architectural design and construction methods can be used as enabling technologies for a fundamental change towards a circular construction approach with significantly reduced ecological and climate impact. This approach comprises a digital reinterpretation of natural building materials through digital construction technologies. Digital deconstruction and reuse strategies can transform the existing building stock into resources for the future. Mass customization of tailor-made building components minimizes resource consumption. Architects, in their emerging role as interdisciplinary interface and digital master builders, reunite design and making through digital craft. Finally, the book provides a glimpse into the potential future of construction, which might be characterized by fundamentally different concepts of design and materialization of our built environment, challenging current paradigms within our discipline.
Author: Lipi Sarkar
Publisher: John Wiley & Sons
ISBN: 1119747155
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations. The rise of remote work and the rapidly increasing use of cloud technologies are just two drivers of the relentless pace of digital disruption. Despite this, many companies remain underequipped or hesitant to embrace digital transformation. Understanding the key drivers of change and leveraging the powerful capabilities from technologies with a collaborative platform can aid an organization to prepare for digital transformation. Building a Digital Future provides a clearly defined roadmap for executing this change with Microsoft Dynamics 365. Firms of all types and sizes will learn how Microsoft Dynamics 365 can help them: achieve competitive advantages for their business reduce the time needed to effect change by automating time-consuming tasks drive innovation and improvements through an evergreen system post implementation Each chapter of this book is curated with best practices, compelling customer examples, pitfalls to avoid, and salient points to remember. Building a Digital Future enables organizations to truly embrace the benefits of digital transformation by anchoring Microsoft Dynamics 365 at the core of their business. Perfect for any business leader looking for a one-stop and comprehensive playbook for transforming their business into a digital powerhouse with Dynamics 365.
