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Author: David Shani
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 60
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Book Description
Author: David Shani
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 60
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Book Description
Author: John D. C. Little
Publisher:
ISBN:
Category :
Languages : en
Pages : 20
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Book Description
Author: John D. C. Little
Publisher: Hardpress Publishing
ISBN: 9781314981773
Category :
Languages : en
Pages : 76
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Book Description
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author: John D. C. Little
Publisher: Forgotten Books
ISBN: 9780265224496
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: John D. C. Little
Publisher: Palala Press
ISBN: 9781379109389
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Maria Isabel Gomes
Publisher: CRC Press
ISBN: 1000647579
Category : Mathematics
Languages : en
Pages : 300
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Book Description
This book brings together, in a single volume, the fields of multicriteria decision making and multiobjective optimization that are traditionally covered separately. Both fields have in common the presence of multiple perspectives of looking at and evaluating decisions to be taken but they differ in the number of available alternatives. Multicriteria approaches deal with decision processes where a finite number of alternatives have to be evaluated while, in multiobjective optimization, this number is infinite and the space of alternatives continuous. This book is written for students of applied mathematics, engineering, and economics and management, with no assumed previous knowledge on the subject, as well as for practitioners in industry looking for techniques to support decision making. The mathematical formalism is very low, so that all materials are accessible to most readers. Nonetheless, a rich bibliography allows interested readers to access more technical literature. The textbook is organized in eleven chapters, each corresponding to a class of about two hours. A comprehensive set of examples is presented, allowing for a didactic approach when presenting the methodologies. Each chapter ends with exercises that are designed to develop problem-solving skills and to promote concepts retention.
Author: Saul I. Gass
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The first book to integrate the decision-making process through mathematical modelling. Using the concept of a decision framework, the ideas of decision making, models, and algorithms are introduced to the reader by way of realistic and entertaining problems. The structure, form, illustrations, problems, and challenges in this book provide a unique presentation of the subject matter.
Author: Peter S.H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author: Jeffrey W. Herrmann
Publisher: John Wiley & Sons
ISBN: 1118919378
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
IIE/Joint Publishers Book of the Year Award 2016! Awarded for ‘an outstanding published book that focuses on a facet of industrial engineering, improves education, or furthers the profession’. Engineering Decision Making and Risk Management emphasizes practical issues and examples of decision making with applications in engineering design and management Featuring a blend of theoretical and analytical aspects, this book presents multiple perspectives on decision making to better understand and improve risk management processes and decision-making systems. Engineering Decision Making and Risk Management uniquely presents and discusses three perspectives on decision making: problem solving, the decision-making process, and decision-making systems. The author highlights formal techniques for group decision making and game theory and includes numerical examples to compare and contrast different quantitative techniques. The importance of initially selecting the most appropriate decision-making process is emphasized through practical examples and applications that illustrate a variety of useful processes. Presenting an approach for modeling and improving decision-making systems, Engineering Decision Making and Risk Management also features: Theoretically sound and practical tools for decision making under uncertainty, multi-criteria decision making, group decision making, the value of information, and risk management Practical examples from both historical and current events that illustrate both good and bad decision making and risk management processes End-of-chapter exercises for readers to apply specific learning objectives and practice relevant skills A supplementary website with instructional support material, including worked solutions to the exercises, lesson plans, in-class activities, slides, and spreadsheets An excellent textbook for upper-undergraduate and graduate students, Engineering Decision Making and Risk Management is appropriate for courses on decision analysis, decision making, and risk management within the fields of engineering design, operations research, business and management science, and industrial and systems engineering. The book is also an ideal reference for academics and practitioners in business and management science, operations research, engineering design, systems engineering, applied mathematics, and statistics.
Author: Leonard M. Lodish
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
