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Author: Donald J. Treffinger
Publisher:
ISBN:
Category : Creative ability
Languages : en
Pages : 28
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Book Description
Author: Donald J. Treffinger
Publisher:
ISBN:
Category : Creative ability
Languages : en
Pages : 28
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Book Description
Author: Mark Bodnarczuk
Publisher:
ISBN: 9780975511558
Category : Self-Help
Languages : en
Pages : 328
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Book Description
It's hard to fully grasp the impact that creativity has had on our world. Imagine if you could snap your fingers and make the products of human creativity disappear--everything that is man-made. How would your world change? Reality is a product of the creative process. Reality is man-made. Island of Excellence is a teaching novel that takes readers on a two-fold diving expedition that explores the depths of the ocean and the barriers to creativity and organizational culture change. Invaluable business insights merge with an entertaining adventure as a cast of colorful characters attends a life-altering dive workshop in Papua New Guinea aboard the 120-foot ship Origin. Understanding how the creative process gets blocked and learning how to free its power and energy transforms creativity into a valuable organizational and individual resource that can lead you and your organization to become an Island of Excellence in a sea of mediocrity.
Author: Mark Bodnarczuk
Publisher: Breckenridge Press
ISBN: 9780975511510
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Island of Excellence is a "teaching novel" that takes readers on a two-fold diving expedition that explores the depths of the ocean and the barriers to corporate and personal creativity. Invaluable business insights merge with an entertaining adventure as a cast of nine attends a life-altering workshop aboard a 120-foot ship.
Author: Mark Bodnarczuk
Publisher:
ISBN: 9781586191030
Category :
Languages : en
Pages : 336
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Book Description
Island of Excellence is the first business book to combine the power of the Enneagram, Jungian philosophy, and the Myers-Briggs Type Indicator to show you how to model your business or organization to be creative and successful.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Gary P. Pisano
Publisher: PublicAffairs
ISBN: 1610398769
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Author: Steve Harrison
Publisher: Pearson UK
ISBN: 0273742191
Category : Education
Languages : en
Pages : 226
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Book Description
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
Author: Rutgers University--New Brunswick
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 132
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Book Description
Author: United States. Congress. House. Permanent Select Committee on Intelligence
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Author: Donald J. Treffinger
Publisher: PRUFROCK PRESS INC.
ISBN: 1593631871
Category : Education
Languages : en
Pages : 106
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Book Description
For Parents and Teachers! The parent and teacher section defines who capable kids are, the problems and needs they face, and the many ways parents and teachers can help them develop coping strategies. Topics include the definition of giftedness, emotional development, social development, moral development, perfectionism, boredom, drug and alcohol abuse, eating disorders, family functioning, and much more. Extensive and current reference and resource listings are included.
