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Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: B.G. Hennessy
Publisher: Penguin
ISBN: 0425291219
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Ever wonder how a road is built? Come along with Caldecott Medalist Simms Taback and find out! First you’ll meet the crew. Then you’ll see all the trucks up close—cement mixers, bulldozers, dump trucks, graders, pavers—and learn what each one does. And finally, you’ll watch a bustling new road come to life! “A splendid introduction to a world that many children find riveting.”—Publishers Weekly
Author: Allan Bedford
Publisher: No Starch Press
ISBN: 1593274416
Category : Crafts & Hobbies
Languages : en
Pages : 244
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Book Description
What's the difference between a tile and a plate? Why isn't it a good idea to stack bricks in columns to make a wall? How do you build a LEGO mosaic or build at different scales? You’ll find the answers to these and other questions in The Unofficial LEGO Builder’s Guide. Now in full color, this brand-new edition of a well-loved favorite will show you how to:–Construct models that won't fall apart –Choose the right pieces and substitute when needed –Build to micro, jumbo, and miniland scale –Make playable board games out of LEGO pieces –Create photo mosaics and curved sculptures –Build a miniature space shuttle, a minifig-sized train station, and more Of course, the real fun of LEGO building lies in creating your own models—from choosing the subject to clicking that final brick into place. Learn how in The Unofficial LEGO Builder’s Guide. Includes the Brickopedia, a visual dictionary of nearly 300 of the most commonly used LEGO elements!
Author: Max Schwartz
Publisher: Craftsman Book Company
ISBN: 9780934041836
Category : House & Home
Languages : en
Pages : 406
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Book Description
Basic engineering principles are offered in non-technical language that the builder can put to use on his jobs. Includes understanding engineering requirements on the plans and how to meet them, sizing of structural members using only preliminary plans, and requirements for steel, concrete, and masonry.
Author: Stephanie Malia Krauss
Publisher: John Wiley & Sons
ISBN: 1119577039
Category : Education
Languages : en
Pages : 215
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Book Description
Discover how to help young people "make it" in a rapidly changing world Author Stephanie Malia Krauss gets it. Every day she works with leaders across the country as they upgrade learning experiences to better equip young people for a changing world. A mother, former teacher and school leader, Stephanie knows firsthand how hard it is to balance school and program requirements with young people's needs. In Making It: What Today's Kids Need for Tomorrow's World, she lays out what adults can do to get young people ready for the future. What you learn may surprise you. With so much changing so fast—accelerated by the impacts of COVID-19—the most in-demand jobs and skills of today may be obsolete by the time our youngest become adults. For kids to be ready for this new reality, they must acquire four critical "currencies" that will serve them well, whatever their future holds: credentials, competencies, connections, and cash. This book focuses on how to prioritize these four key outcomes whenever and wherever learning happens. The author shares research and experience to help you understand and apply a human-centered and future-focused lens directly to your classroom, school, program, or at home. Learn about how the world and workforce is changing, and what that means for the education and preparation young people need Understand how these changes are impacting young people, reshaping their childhoods and transitions into adulthood Glean practical information and ideas you can use to help young people—at every age and stage—to gain readiness "currencies" in the form of credentials, competencies, connections, and cash Challenge your beliefs about what knowledge, experiences and resources are most important for kids to have, and what a college- and career-ready education really requires Discover community-wide strategies that prioritize equity, learning and readiness for the future This book will benefit teachers, counselors, youth workers, parents, school board members, and state education leaders alike. Whether you work in K-12, youth development, or you just want to know how to best support the kids in your life, you will find a timely and useful resource putting young people first and modernizing their learning experiences for the better.
Author: Corinne McLaughlin
Publisher: Book Publishing Company (TN)
ISBN:
Category : Religion
Languages : en
Pages : 392
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Book Description
A comprehensive and sensitive examination of community living by two people who have lived it. Presents an overview of community lifestyles based on interviews with many community founders. It offers workable guidelines for those interested in building tomorrow's communities.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
Get Book Here
Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Builder's Book Inc.
Publisher:
ISBN: 9781622702817
Category :
Languages : en
Pages :
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Book Description
Author: Art Directors Club
Publisher: The Art Directors Club
ISBN: 2940411883
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Continuously published since 1920, the Art Directors Annual is the world's most widely distributed creative awards reference book and source of inspiration, honoring the year's best work in design and advertising around the globe. Every winning entry (including all Cube and Merit winners) is reproduced in full-color with complete credits. The 90th edition includes the NEW ADC Designism (which explores the responsibilities of creatives to drive social and political change through their work), ADC Hybrid, the 2011 ADC Hall of Fame Laureates and the ADC Black Cube for best in show.
Author:
Publisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 588
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Book Description
Author: S. Sutton
Publisher: Springer
ISBN: 0230117201
Category : Social Science
Languages : en
Pages : 281
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Book Description
As racially-based inequalities and spatial segregation deepen, further strained by emergent problems associated with climate change, ever-widening differences between wealth and poverty, and the economic crisis, this book issues a timely call for just, sustainable development.
