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Marketing Your Service Business

Marketing Your Service Business PDF Author: Ian Ruskin-Brown
Publisher: Thorogood Publishing
ISBN: 1854183168
Category : Business & Economics
Languages : en
Pages : 282

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Book Description
Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.