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Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
Get Book Here
Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Stephen Jukes
Publisher: Routledge
ISBN: 1315281635
Category : Social Science
Languages : en
Pages : 228
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Book Description
Understanding Broadcast Journalism presents an insightful exploration of broadcast journalism today; its characteristics, motivations, methods and paradigms. The authors balance discussions of industry practice with critical examinations of content, across television, radio and associated multiplatform journalism. They highlight key issues including ownership and shifting regulatory environments, the revolutionary role of user-generated-content and digital convergence, and coverage of global issues by rolling news services. Chapters include: • a brief history of broadcasting; • an overview of recent commercial challenges in the news industry and the impact on television news; • current trends in the running of local radio stations, with particular focus on the rise of ‘hubbing’; • the ethics of broadcast journalism; • the significance of international broadcasters including the BBC, CNN and Al-Jazeera. The book identifies how the dissemination of broadcast journalism is evolving, whilst also arguing for the continued resilience of this industry now and in the future, making the case that journalistic storytelling remains at its most effective in broadcast environments. Professional journalists and students of media studies and journalism will find this a timely and thought-provoking intervention, which will help to inform their professional practice and research.
Author: Phillip L. Harris
Publisher: Goodheart-Willcox Pub
ISBN: 9781605253527
Category : Computers
Languages : en
Pages :
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Book Description
Author: Jane Chapman
Publisher: Routledge
ISBN: 1134108400
Category : History
Languages : en
Pages : 289
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Book Description
Broadcast Journalism offers a critical analysis of the key skills required to work in the modern studio, on location, or online, with chapters written by industry professionals from the BBC, ITV, CNN and independent production companies in the UK and USA. Areas highlighted include: interviewing researching editing writing reporting. The practical tips are balanced with chapters on representation, ethics, law, economics and history, as well as specialist areas such as documentary and the reporting of politics, business, sport and celebrity. Broadcast Journalism concludes with a vital chapter on career planning to act as a springboard for your future work in the broadcast industry. Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim Crook; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson.
Author: Jacoby Barrera
Publisher: Scientific e-Resources
ISBN: 1839472898
Category :
Languages : en
Pages : 316
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Book Description
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author: Jan R. Hakemulder Et Al.
Publisher: Anmol Publications PVT. LTD.
ISBN: 9788126100736
Category : Broadcast journalism
Languages : en
Pages : 294
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Book Description
Television Journalism; Radio Journalism; Recording; Writing For Radio And Tv Journalism; Sources And Scripting; Components; The Sound Tracks; Print And Broadcast Media; Broadcast Journalist; And Reporting; Etc. Are The Major Topics X-Rayed In This Book.Students And Scholars In The Field Of Journalism And Information Science Besides The Working Journalist Will Find This Book A Vade Mecum.
Author: Stephen Cushion
Publisher: SAGE
ISBN: 1446254135
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
"Amidst the glut of studies on new media and the news, the enduring medium of television finally gets the attention it deserves. Cushion brings television news back into perfect focus in a book that offers historical depth, geographical breadth, empirical analysis and above all, political significance. Through an interrogation of the dynamics of and relations between regulation, ownership, the working practices of journalism and the news audience, Cushion makes a clear case for why and how television news should be firmly positioned in the public interest. It should be required reading for anyone concerned with news and journalism." - Natalie Fenton, Goldsmiths, University of London "An admirably ambitious synthesis of journalism scholarship and journalism practice, providing a comprehensive resource of historical analysis, contemporary trends and key data." - Stewart Purvis, City University and former CEO of ITN Despite the democratic promise of new media, television journalism remains the most viewed, valued and trusted source of information in many countries around the world. Comparing patterns of ownership, policy and regulation, this book explores how different environments have historically shaped contemporary trends in television journalism internationally. Informed by original research, Television Journalism lays bare the implications of market forces, public service interventions and regulatory shifts in television journalism′s changing production practices, news values and audience expectations. Accessibly written and packed with topical references, this authoritative account offers fresh insights into the past, present and future of journalism, making it a necessary point of reference for upper-level undergraduates, researchers and academics in broadcasting, journalism, mass communication and media studies.
Author: Ted White
Publisher: Taylor & Francis
ISBN: 024080659X
Category : Language Arts & Disciplines
Languages : en
Pages : 539
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Book Description
Publisher Description
Author: Michael G. Parkinson
Publisher: Routledge
ISBN: 1136774629
Category : Business & Economics
Languages : en
Pages : 526
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Book Description
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Author: Debora Halpern Wenger
Publisher: CQ Press
ISBN: 1544332440
Category : Language Arts & Disciplines
Languages : en
Pages : 464
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Book Description
"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
