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Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
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Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
Get Book Here
Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814799493
Category : Performing Arts
Languages : en
Pages : 376
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Book Description
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN:
Category : Art
Languages : en
Pages : 488
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Book Description
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Author:
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 178
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Book Description
Author: Amanda D. Lotz
Publisher: MIT Press
ISBN: 026203767X
Category : Technology & Engineering
Languages : en
Pages : 276
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Book Description
The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author: Kim E. Degnan
Publisher:
ISBN:
Category : Artificial satellites in telecommunication
Languages : en
Pages : 150
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Book Description
Author: Tasha G. Oren
Publisher: Rutgers University Press
ISBN: 9780813534800
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Rhetoric about media technology tends to fall into two extreme categories: unequivocal celebration or blanket condemnation. This is particularly true in debate over the clash of values when first world media infiltrate third world audiences. Bringing together the best new work on contemporary media practices, technologies, and policies, the essayists in Global Currents argue that neither of these extreme views accurately represents the role of media technology today. New ways of thinking about film, television, music, and the internet demonstrate that it is not only media technologies that affect the cultures into which they are introduced--it is just as likely that the receiving culture will change the media. Topics covered in the volume include copyright law and surveillance technology, cyber activism in the African Diaspora, transnational monopolies and local television industries, the marketing and consumption of "global music," "click politics" and the war on Afghanistan, the techno-politics of distance education, artificial intelligence and global legal institutions, and traveling and "squatting" in digital space. Balanced between major theoretical positions and original field research, the selections address the political and cultural meanings that surround and configure new technologies.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Social Science
Languages : en
Pages : 528
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Book Description
Author: William Boddy
Publisher: University of Illinois Press
ISBN: 9780252062995
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.
