Broadcast Program-audience Analyzers PDF Download
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Author: Charles Colmore Upton
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 386
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Book Description
Author: Charles Colmore Upton
Publisher:
ISBN:
Category : Radio programs
Languages : en
Pages : 386
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Book Description
Author: Lawrence Wilson Lichty
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 52
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Book Description
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: Lawrence Wilson Lichty
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 126
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Book Description
Author: James Webster
Publisher: Routledge
ISBN: 1135603413
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: David J. LeRoy
Publisher:
ISBN:
Category : Public television
Languages : en
Pages : 192
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Book Description
Author: James G. Webster
Publisher: Routledge
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 318
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Book Description
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Author: Paul J. Traudt
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
In this undergraduate text, Traudt (U. of Nevada, Las Vegas) uses the classic The Early Window: Effects of Television in Children and Youth as inspiration to examine the theories and applications of media effects research. His 15 chapters include summaries, references, activities and additional reading. Topics include quantitative research, health issues in media, advertising, the impact of television, stereotyping, the media's effect on children and education, music videos and video games, television news, and the effect of television on presidential politics. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com).
Author: Kathleen A. Hansen
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
"Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Author: Cooperative Analysis of Broadcasting, New York
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 658
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Book Description
