Author: Janelle Applequist
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Broadcast Pharmaceutical Advertising in the United States
Author: Janelle Applequist
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Direct-to-consumer Advertising of Prescription Drugs
Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 168
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 168
Book Description
The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs
Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Prescription Drug Advertising to Consumers
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 276
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 276
Book Description
Marketing Or Medicine
Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 104
Book Description
Direct-to-consumer Advertising
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 556
Book Description
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 556
Book Description
Advertising, Marketing, and Promotional Practices of the Pharmaceutical Industry
Author: United States. Congress. Senate. Committee on Labor and Human Resources
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 254
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 254
Book Description
Advertising of Proprietary Medicines
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1394
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1394
Book Description
Prescription Drugs
Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Book Description
Advertising of Proprietary Medicines
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 524
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 524
Book Description