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Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
Author: J. Clark Weaver
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Author: Peter B. Orlik
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 526
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Book Description
Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c
Author:
Publisher:
ISBN:
Category : Broadcasters
Languages : en
Pages : 80
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Book Description
Author: Diane Foxhill Carothers
Publisher: Routledge
ISBN: 1351983881
Category : Performing Arts
Languages : en
Pages : 586
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Book Description
First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.
Author: W. Richard Whitaker
Publisher: Routledge
ISBN: 1135592853
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Author: Michael C. Keith
Publisher: Taylor & Francis
ISBN: 0240808509
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
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Author: Jim Cox
Publisher: McFarland
ISBN: 0786451769
Category : Performing Arts
Languages : en
Pages : 333
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Book Description
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Author: John Allen Hendricks
Publisher: Routledge
ISBN: 1351816330
Category : Language Arts & Disciplines
Languages : en
Pages : 458
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Book Description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
