Author: J. Clark Weaver
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 158

Get Book

Book Description

Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN: 9780205393244
Category : Language Arts & Disciplines
Languages : en
Pages : 0

Get Book

Book Description
"Broadcast/Cable Copywriting" is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, "Broadcast/Cable Copywriting" introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a "state of the discipline" guidebook to effective electronic media copy principles, format, and procedures. Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.

Author: Diane Foxhill Carothers
Publisher: Routledge
ISBN: 1351983881
Category : Performing Arts
Languages : en
Pages : 586

Get Book

Book Description
First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.

Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536

Get Book

Book Description

Author:
Publisher:
ISBN:
Category : Broadcasters
Languages : en
Pages : 80

Get Book

Book Description

Author: Wayne R. Whitaker
Publisher: Allyn & Bacon
ISBN: 9780321011374
Category : Broadcast journalism
Languages : en
Pages : 0

Get Book

Book Description
With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET.

Author: Peter E. Mayeux
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 392

Get Book

Book Description

Author: Batra
Publisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772

Get Book

Book Description

Author: Peter K. Pringle
Publisher: Metuchen, N.J. : Scarecrow Press
ISBN:
Category : Performing Arts
Languages : en
Pages : 264

Get Book

Book Description
Lists almost 1,000 English-language books, booklets, and reports on radio and TV published between 1982 and 1986. Third in a series covering the period 1920-1986, it was preceded by two volumes compiled by the late William E. McCavitt. Entries are organized into six parts, with many subdivisions.

Author: Peter B. Orlik
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 526

Get Book

Book Description
Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c