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Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
Get Book Here
Book Description
Author: Peter B. Orlik
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
Author: Peter B. Orlik
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 526
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Book Description
Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c
Author: J. Clark Weaver
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Author: Milan D. Meeske
Publisher: Wadsworth Publishing Company
ISBN: 9780534629144
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Author: Peter E. Mayeux
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
Author: Michael C. Keith
Publisher: Taylor & Francis
ISBN: 0240808509
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
Publisher description
Author: Reed Bunzel
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 72
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Book Description
Author: W. Richard Whitaker
Publisher: Routledge
ISBN: 1135592853
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Author: Michael C. Keith
Publisher: Taylor & Francis
ISBN: 100381994X
Category : Performing Arts
Languages : en
Pages : 336
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Book Description
Broadcast Voice Performance (1989) incorporates the insights and experience of more than 100 successful practising voice performers to succinctly and realistically examine the techniques, equipment and criteria of announcing within the context of major types of radio and television productions and programming formats.
