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Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 616
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Book Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 616
Get Book Here
Book Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Author: Edwin T. Vane
Publisher: Taylor & Francis US
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Author: Susan Tyler Eastman
Publisher:
ISBN: 9780534033538
Category : Cable television
Languages : en
Pages : 529
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Book Description
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 504
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Book Description
This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 1136068856
Category : Performing Arts
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Charles Clift
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 272
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Book Description
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 410
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Book Description
Author: Susan Tyler Eastman
Publisher:
ISBN: 9780534507459
Category :
Languages : en
Pages :
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Book Description
Author: Megan Mullen
Publisher: University of Texas Press
ISBN: 0292778694
Category : Performing Arts
Languages : en
Pages : 247
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Book Description
Winner, McGannon Communications Research Award, 2004 In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN: 9781111835026
Category : Cable television
Languages : en
Pages : 480
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Book Description
Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
