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Author: James Pamment
Publisher: Springer
ISBN: 3319432400
Category : Political Science
Languages : en
Pages : 257
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Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service – the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. “From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which.” Nicholas J. Cull, author of ‘The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001’. “A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context.” John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: James Pamment
Publisher: Springer
ISBN: 3319432400
Category : Political Science
Languages : en
Pages : 257
Get Book Here
Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service – the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. “From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which.” Nicholas J. Cull, author of ‘The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001’. “A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context.” John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: James Pamment
Publisher: Palgrave Macmillan
ISBN: 9783319432397
Category : Political Science
Languages : en
Pages : 0
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Book Description
This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service – the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. “From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which.” Nicholas J. Cull, author of ‘The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001’. “A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context.” John Worne, Director of Strategy & External Relations, British Council, 2007-2015
Author: J. Melissen
Publisher: Springer
ISBN: 0230554938
Category : Political Science
Languages : en
Pages : 242
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Book Description
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Author: Joseph S Nye Jr
Publisher: PublicAffairs
ISBN: 0786738960
Category : Political Science
Languages : en
Pages : 216
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Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Nicholas J. Cull
Publisher: John Wiley & Sons
ISBN: 1509559272
Category : Political Science
Languages : en
Pages : 159
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Book Description
We are living in turbulent times, witnessing renewed international conflict, resurgent nationalism, declining multilateralism, and a torrent of hostile propaganda. How are we to understand these developments and conduct diplomacy in their presence? Nicholas J. Cull, the distinguished historian of propaganda, revisits the international media campaigns of the past in the light of the challenges of the present. His concept of Reputational Security deftly links issues of national image and outreach to the deepest needs of any state, rescuing them from the list of low-priority optional extras to which they are so often consigned in the West. Reputational Security, he argues, comes from being known and appreciated in the world. With clarity and determination, Cull considers core tasks, approaches, and opportunities available for international actors today, including counterpropaganda, media development, diaspora diplomacy, cultural work, and – perhaps most surprisingly of all – media disarmament. This book is crucial for all who care about responding to the threat of malign media disruption, revitalizing international cooperation, and establishing the Reputational Security we and our allies need to survive and flourish. Reputational Security is enlightening reading for students and scholars of public diplomacy, international relations, security studies, communications, and media, as well as practitioners.
Author: Helen Ramscar
Publisher: Bloomsbury Publishing
ISBN: 0755634292
Category : Political Science
Languages : en
Pages : 264
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Book Description
'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Author: Pawel Surowiec
Publisher: Springer Nature
ISBN: 3030545520
Category : Political Science
Languages : en
Pages : 373
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Book Description
This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.
Author: Nicholas J. Cull
Publisher: John Wiley & Sons
ISBN: 0745691234
Category : Political Science
Languages : en
Pages : 166
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Book Description
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Author: Elisabet Carbó-Catalan
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110744635
Category : Literary Criticism
Languages : en
Pages : 429
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Book Description
This book contributes to bridge the gap between different scholarly communities interested in the entanglements of culture and politics in the international arena. It sheds light on existing connections in their parallel evolution with a thorough literature review, complemented by several case studies showing the fruitful character of their interdisciplinary mobilisation. Through the notions of cultural relations, intellectual cooperation and cultural diplomacy, the book draws on a soft power perspective to offer a shared, novel, and interdisciplinary theoretical framework to approach cultural institutions and organisations that have been previously examined as isolated objects: for example, cultural institutes, international organisations, literary magazines, and literary contests. The interdisciplinary nature of this volume justifies the relevance of its content for scholars working in the history of international relations, international cultural relations and intellectual history, comparative literature, sociology of literature and global literary studies.
Author: Luis G. Martínez del Campo
Publisher: Oxford University Press
ISBN: 1781382751
Category : History
Languages : en
Pages : 208
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Book Description
Britain and Spain led the two greatest Empires of the modern era, with perhaps the most important legacy that their two languages are amongst most widely spoken in the modern world. Yet the relationship between these two cultural giants has not always been straightforward. The founding of the British-Spanish Society has its origins in 1916 as the Anglo-Spanish League of Friendship which was founded during the First World War by a group of British academics, students and businessmen. It was a means of reaching out in social, cultural and trade friendship with their Spanish counterparts at a time when Spain's official neutrality seemed to be edging closer towards Germany. Subsequently known as the Anglo-Spanish Society, and finally the British-Spanish Society, its members continued to promote these objectives after that particular war had come to an end. Much has changed since then, with an ever-shifting political and diplomatic environment affecting the relations between Britain and Spain, but throughout this the core values of the Society have remained constant. This fascinating book tells the story of an organisation at the heart of the relationship between two of Europe's major powers, it will be compulsory reading for those interested in the process of 'soft diplomacy' but above all for those interested in the relationship between Spain and Britain.
