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Brides, Inc.

Brides, Inc. PDF Author: Vicki Howard
Publisher: University of Pennsylvania Press
ISBN: 9780812220452
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.