Author: Alan Sharpe
Publisher:
ISBN: 9780978405106
Category : Charities
Languages : en
Pages : 254

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Book Description

Author: Charlotte Rains Dixon
Publisher: Atlantic Publishing Company
ISBN: 1601382472
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
With more than 1.4 million nonprofit organizations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamoring for donations. If you employ the techniques provided in The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organization s goals. Whether you are a nonprofit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Author: Gail A. Perry
Publisher: John Wiley & Sons
ISBN: 0470135905
Category : Business & Economics
Languages : en
Pages : 256

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Praise for Fired-Up Fundraising: Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." —Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University

Author: Bernard Ross
Publisher: John Wiley & Sons
ISBN: 0787969087
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
This groundbreaking book will help nonprofit managers think in newand creative ways about how they define and meet the challengesthey face--and how to rise above standard practices to lift theirorganizations to greater performance levels. Using examples of bestpractices from innovative organizations in both the corporate andnonprofit worlds, Breakthrough Thinking for NonprofitOrganizations offers a mix of "how-to" advice and case studiesthat will guide readers on a new road to creativity. This book willfundamentally change the way nonprofit professionals think abouthow they do their work--and usher in a new era fornonprofits. 2003 Terry McAdam Book Award Winner http://www.allianceonline.org/publications/mcadam_past_winners_1.page

Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 111804763X
Category : Business & Economics
Languages : en
Pages : 395

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Book Description
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Author: James O'Keefe
Publisher: Simon and Schuster
ISBN: 1476706190
Category : Political Science
Languages : en
Pages : 352

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Book Description
In this New York Times bestseller, controversial ambush journalist James O’Keefe takes a hard-hitting look at how the media and government conspire to protect the status quo: “A spine-tingling, true crime thriller about the quest for truth in the age of media obfuscation” (Gavin McInnes, FOX News contributor). Hailed by David Weigel in Slate as having “had more of an impact on the 2012 election than any journalist,” James O’Keefe is young, brash, and provocative: a new breed of guerrilla reporter for the twenty-first century. He and his associates have famously infiltrated some of America’s most protected organizations and institutions. Now, in Breakthrough, O’Keefe chronicles the harrowing undercover investigation that opened America’s eyes to the chicanery of its state houses and the duplicity of the White House during one of the most compromised election campaigns in our nation’s history: the 2012 presidential race. Of all his controversial sting operations, this was the one that his late mentor, Andrew Breitbart, called “his most consequential.” While still on federal probation, O’Keefe organized an army of citizen journalists, planned a series of video stings to reveal the American system’s vulnerability to voter fraud, and went nose to nose with the most powerful political machine in the world. Along the way, O’Keefe found disheartening evidence that Americans are not nearly as free as we may believe, but also showed just how much real change ordinary citizens can bring about when they are willing to risk the wrath of the powerful. Free of ideology, Breakthrough is at its core a clarion call for a more ethical society. Despite being vilified and libeled by an establishment media dedicated to suppressing the truth, James O’Keefe has dared to break through the firewall and reshape public opinion by showing things as they really are.

Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 0787966819
Category : Business & Economics
Languages : en
Pages : 386

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Book Description
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 1118047087
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Author: Daniel B. Wright
Publisher: Rowman & Littlefield Publishers
ISBN: 1461613833
Category : Social Science
Languages : en
Pages : 217

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Book Description
This engaging book sketches compelling portraits of contemporary life in Guizhou, one of China's poorest provinces, more than fifty years after the Communist revolution promised to change the lives of the country's rural and urban dwellers. Through an exploration of local history, economic disparity, migrant labor, village life, civil society, education, poverty, local governance, enterprise reform, the rebirth of religion, and the new-found wealth of a privileged few, this perceptive study allows readers a unique glimpse into the lives and perspectives of China's hidden majority.

Author: Dennis W. Johnson
Publisher: Oxford University Press
ISBN: 0190272694
Category : POLITICAL SCIENCE
Languages : en
Pages : 617

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Book Description
Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages