Author: Dr. Joe Dispenza
Publisher: Hay House, Inc
ISBN: 1401938108
Category : Self-Help
Languages : en
Pages : 362
Book Description
Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life. Best-selling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, and neuroscience, Dr. Joe Dispenza shares that you are not doomed by your genes and hardwired to be a certain way for the rest of your life. New science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible and how to recondition the body and create better health. Not only will you be given the necessary knowledge to change your energy and any aspect of yourself, but you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Chapters include: Foreword by Daniel G. Amen, M.D. Introduction: The Greatest Habit You Can Ever Break Is the Habit of Being Yourself PART I: The Science of You The Quantum You Overcoming Your Environment Overcoming Your Body Overcoming Time Survival vs. Creation PART II: Your Brain and Meditation Three Brains: Thinking to Doing to Being The Gap Meditation, Demystifying the Mystical, and Waves of Your Future PART III: Stepping Toward Your New Destiny The Meditative Process: Introduction and Preparation Open the Door to Your Creative State Step 1: Induction Prune Away the Habit of Being Yourself (Week Two) Step 2: Recognizing Step 3: Admitting and Declaring Step 4: Surrendering Dismantle the Memory of the Old You (Week Three) Step 5: Observing and Reminding Step 6: Redirecting Create a New Mind for Your New Future (Week Four) Step 7: Creating and Rehearsing Demonstrating and Being Transparent: Living Your New Reality Dr. Joe demystifies consciousness and ancient understandings to bridge the gap between science and spirituality. Through his powerful healing workshops and lectures, thousands of people in 24 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same! “In this book, I want to share some of what I learned along the way and show you, by exploring how mind and matter are interrelated, how you can apply these principles not only to your body, but to any aspect of your life.” — Dr. Joe Dispenza “Anyone who reads this book and applies the steps will benefit from their efforts. Its cutting-edge content is explained in a simple language that is accessible to anyone, and provides a user-friendly guide for sustained change from the inside out.” — Rollin McCraty, Ph.D., Director of Research, HeartMath Research Center
Breaking the Mind Barrier
Author: Todd Siler
Publisher: Simon and Schuster
ISBN: 0684849208
Category : Science
Languages : en
Pages : 425
Book Description
Siler's provocative and highly accessible work is designed to help readers gain a fuller understanding of this artist/visionary's latest tome, casting a fresh light on the unrealized symmetry of the mind and the universe. Illustrations.
Publisher: Simon and Schuster
ISBN: 0684849208
Category : Science
Languages : en
Pages : 425
Book Description
Siler's provocative and highly accessible work is designed to help readers gain a fuller understanding of this artist/visionary's latest tome, casting a fresh light on the unrealized symmetry of the mind and the universe. Illustrations.
Breaking the Habit of Being Yourself
Author: Dr. Joe Dispenza
Publisher: Hay House, Inc
ISBN: 1401938108
Category : Self-Help
Languages : en
Pages : 362
Book Description
Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life. Best-selling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, and neuroscience, Dr. Joe Dispenza shares that you are not doomed by your genes and hardwired to be a certain way for the rest of your life. New science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible and how to recondition the body and create better health. Not only will you be given the necessary knowledge to change your energy and any aspect of yourself, but you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Chapters include: Foreword by Daniel G. Amen, M.D. Introduction: The Greatest Habit You Can Ever Break Is the Habit of Being Yourself PART I: The Science of You The Quantum You Overcoming Your Environment Overcoming Your Body Overcoming Time Survival vs. Creation PART II: Your Brain and Meditation Three Brains: Thinking to Doing to Being The Gap Meditation, Demystifying the Mystical, and Waves of Your Future PART III: Stepping Toward Your New Destiny The Meditative Process: Introduction and Preparation Open the Door to Your Creative State Step 1: Induction Prune Away the Habit of Being Yourself (Week Two) Step 2: Recognizing Step 3: Admitting and Declaring Step 4: Surrendering Dismantle the Memory of the Old You (Week Three) Step 5: Observing and Reminding Step 6: Redirecting Create a New Mind for Your New Future (Week Four) Step 7: Creating and Rehearsing Demonstrating and Being Transparent: Living Your New Reality Dr. Joe demystifies consciousness and ancient understandings to bridge the gap between science and spirituality. Through his powerful healing workshops and lectures, thousands of people in 24 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same! “In this book, I want to share some of what I learned along the way and show you, by exploring how mind and matter are interrelated, how you can apply these principles not only to your body, but to any aspect of your life.” — Dr. Joe Dispenza “Anyone who reads this book and applies the steps will benefit from their efforts. Its cutting-edge content is explained in a simple language that is accessible to anyone, and provides a user-friendly guide for sustained change from the inside out.” — Rollin McCraty, Ph.D., Director of Research, HeartMath Research Center
Publisher: Hay House, Inc
ISBN: 1401938108
Category : Self-Help
Languages : en
Pages : 362
Book Description
Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life. Best-selling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, and neuroscience, Dr. Joe Dispenza shares that you are not doomed by your genes and hardwired to be a certain way for the rest of your life. New science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible and how to recondition the body and create better health. Not only will you be given the necessary knowledge to change your energy and any aspect of yourself, but you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Chapters include: Foreword by Daniel G. Amen, M.D. Introduction: The Greatest Habit You Can Ever Break Is the Habit of Being Yourself PART I: The Science of You The Quantum You Overcoming Your Environment Overcoming Your Body Overcoming Time Survival vs. Creation PART II: Your Brain and Meditation Three Brains: Thinking to Doing to Being The Gap Meditation, Demystifying the Mystical, and Waves of Your Future PART III: Stepping Toward Your New Destiny The Meditative Process: Introduction and Preparation Open the Door to Your Creative State Step 1: Induction Prune Away the Habit of Being Yourself (Week Two) Step 2: Recognizing Step 3: Admitting and Declaring Step 4: Surrendering Dismantle the Memory of the Old You (Week Three) Step 5: Observing and Reminding Step 6: Redirecting Create a New Mind for Your New Future (Week Four) Step 7: Creating and Rehearsing Demonstrating and Being Transparent: Living Your New Reality Dr. Joe demystifies consciousness and ancient understandings to bridge the gap between science and spirituality. Through his powerful healing workshops and lectures, thousands of people in 24 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same! “In this book, I want to share some of what I learned along the way and show you, by exploring how mind and matter are interrelated, how you can apply these principles not only to your body, but to any aspect of your life.” — Dr. Joe Dispenza “Anyone who reads this book and applies the steps will benefit from their efforts. Its cutting-edge content is explained in a simple language that is accessible to anyone, and provides a user-friendly guide for sustained change from the inside out.” — Rollin McCraty, Ph.D., Director of Research, HeartMath Research Center
AN AMAZING JOURNEY INTO THE PSYCHOTIC MIND - BREAKING THE SPELL OF THE IVORY TOWER
Author: Jerry Marzinsky
Publisher: Lulu.com
ISBN: 0359783368
Category : Science
Languages : en
Pages : 154
Book Description
Psychiatry maintains the voices schizophrenics hear are meaningless auditory hallucinations caused by a chemical imbalance in the brain. Actual clinical investigation into the matter reveals this to be a false claim. Dr. Wilson Van Dusen, a clinical psychologist and author of "The Presence of Spirits in Madness" began holding coherent conversations with the voices of his schizophrenic patients decades ago. He discovered they precisely matched what Christian Mystic Emanuel Swedenborg described as evil spirits. Following up with scores of investigative interviews with his own schizophrenic patients, Jerry Marzinsky, a psychiatric evaluator, verified Van Dusen's astonishing conclusion: the voices are real. They are conscious, parasitic entities.
Publisher: Lulu.com
ISBN: 0359783368
Category : Science
Languages : en
Pages : 154
Book Description
Psychiatry maintains the voices schizophrenics hear are meaningless auditory hallucinations caused by a chemical imbalance in the brain. Actual clinical investigation into the matter reveals this to be a false claim. Dr. Wilson Van Dusen, a clinical psychologist and author of "The Presence of Spirits in Madness" began holding coherent conversations with the voices of his schizophrenic patients decades ago. He discovered they precisely matched what Christian Mystic Emanuel Swedenborg described as evil spirits. Following up with scores of investigative interviews with his own schizophrenic patients, Jerry Marzinsky, a psychiatric evaluator, verified Van Dusen's astonishing conclusion: the voices are real. They are conscious, parasitic entities.
The Craving Mind
Author: Judson Brewer
Publisher: Yale University Press
ISBN: 0300227604
Category : Body, Mind & Spirit
Languages : en
Pages : 227
Book Description
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them We are all vulnerable to addiction. Whether it’s a compulsion to constantly check social media, binge eating, smoking, excessive drinking, or any other behaviors, we may find ourselves uncontrollably repeating. Why are bad habits so hard to overcome? Is there a key to conquering the cravings we know are unhealthy for us? This book provides groundbreaking answers to the most important questions about addiction. Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them. He describes the mechanisms of habit and addiction formation, then explains how the practice of mindfulness can interrupt these habits. Weaving together patient stories, his own experience with mindfulness practice, and current scientific findings from his own lab and others, Dr. Brewer offers a path for moving beyond our cravings, reducing stress, and ultimately living a fuller life.
Publisher: Yale University Press
ISBN: 0300227604
Category : Body, Mind & Spirit
Languages : en
Pages : 227
Book Description
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them We are all vulnerable to addiction. Whether it’s a compulsion to constantly check social media, binge eating, smoking, excessive drinking, or any other behaviors, we may find ourselves uncontrollably repeating. Why are bad habits so hard to overcome? Is there a key to conquering the cravings we know are unhealthy for us? This book provides groundbreaking answers to the most important questions about addiction. Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them. He describes the mechanisms of habit and addiction formation, then explains how the practice of mindfulness can interrupt these habits. Weaving together patient stories, his own experience with mindfulness practice, and current scientific findings from his own lab and others, Dr. Brewer offers a path for moving beyond our cravings, reducing stress, and ultimately living a fuller life.
Unwinding Anxiety
Author: Judson Brewer, MD, PhD
Publisher: Penguin
ISBN: 0593330447
Category : Self-Help
Languages : en
Pages : 305
Book Description
New York Times and Wall Street Journal bestseller A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the urge to reach for the wine bottle every night, we are feeling overwhelmed and out of control. But in this timely book, Judson Brewer explains how to uproot anxiety at its source using brain-based techniques and small hacks accessible to anyone. We think of anxiety as everything from mild unease to full-blown panic. But it's also what drives the addictive behaviors and bad habits we use to cope (e.g. stress eating, procrastination, doom scrolling and social media). Plus, anxiety lives in a part of the brain that resists rational thought. So we get stuck in anxiety habit loops that we can't think our way out of or use willpower to overcome. Dr. Brewer teaches us to map our brains to discover our triggers, defuse them with the simple but powerful practice of curiosity, and to train our brains using mindfulness and other practices that his lab has proven can work. Distilling more than 20 years of research and hands-on work with thousands of patients, including Olympic athletes and coaches, and leaders in government and business, Dr. Brewer has created a clear, solution-oriented program that anyone can use to feel better - no matter how anxious they feel.
Publisher: Penguin
ISBN: 0593330447
Category : Self-Help
Languages : en
Pages : 305
Book Description
New York Times and Wall Street Journal bestseller A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the urge to reach for the wine bottle every night, we are feeling overwhelmed and out of control. But in this timely book, Judson Brewer explains how to uproot anxiety at its source using brain-based techniques and small hacks accessible to anyone. We think of anxiety as everything from mild unease to full-blown panic. But it's also what drives the addictive behaviors and bad habits we use to cope (e.g. stress eating, procrastination, doom scrolling and social media). Plus, anxiety lives in a part of the brain that resists rational thought. So we get stuck in anxiety habit loops that we can't think our way out of or use willpower to overcome. Dr. Brewer teaches us to map our brains to discover our triggers, defuse them with the simple but powerful practice of curiosity, and to train our brains using mindfulness and other practices that his lab has proven can work. Distilling more than 20 years of research and hands-on work with thousands of patients, including Olympic athletes and coaches, and leaders in government and business, Dr. Brewer has created a clear, solution-oriented program that anyone can use to feel better - no matter how anxious they feel.
Control Your Mind and Master Your Feelings
Author: Eric Robertson
Publisher: C-S Publication via PublishDrive
ISBN:
Category : Self-Help
Languages : en
Pages : 209
Book Description
Discover How to Master Your Inner Self: This Includes 2 Manuscripts at a Special Price- Breaking Overthinking & Master Your Emotions We oftentimes look towards the outside world to find the roots of our problems. However, most of the times we should be looking inwards. Our mind and our emotions determine our state of being in the present moment. If those aspects are left unchecked we can get easily overwhelmed and are left feeling unfulfilled every single day. This book contains 2 manuscripts designed to help you discover the best and most efficient way to control your thoughts and master your feelings. For a limited time, you can get these 2 manuscripts in 1 for a special price! In the first part of the bundle called “Breaking Overthinking” you will discover: - How overthinking can be detrimental to your social life. - The hidden dangers of overthinking and what can happen to you if it’s left untreated. - How to declutter your mind from all the noise of the modern world. - How overthinking affects your body, your energy levels, and your everyday mood. - How your surroundings affect your state of mind and what you NEED to do in order to break out of that state. - Bad habits we perform every day and don’t even realize are destroying our sanity (and how to overcome them properly). - How to cut out toxic people from your life which cloud your judgment and make you feel miserable. The second part of the bundle called “Master Your Emotions” will teach you: - What our emotions actually are and what core emotions are responsible for everything we feel. - The importance of discovering your emotional map and how you can use it to improve your sate of being. - When and if you should control your emotions or just be in the moment with them. - The dangers we face if we leave our emotions unchecked. - An easy to follow book structure where we take one emotion at a time. - Clear step by step guidelines and scenarios which you can relate to and allow you to understand each emotion that much better. - A bonus chapter which will cover the emotion most people tend to overlook. The journey to self-improvement must begin with self-acknowledgment. If you have the courage to start this journey and take control of your inner self, then scroll up and Order Now!
Publisher: C-S Publication via PublishDrive
ISBN:
Category : Self-Help
Languages : en
Pages : 209
Book Description
Discover How to Master Your Inner Self: This Includes 2 Manuscripts at a Special Price- Breaking Overthinking & Master Your Emotions We oftentimes look towards the outside world to find the roots of our problems. However, most of the times we should be looking inwards. Our mind and our emotions determine our state of being in the present moment. If those aspects are left unchecked we can get easily overwhelmed and are left feeling unfulfilled every single day. This book contains 2 manuscripts designed to help you discover the best and most efficient way to control your thoughts and master your feelings. For a limited time, you can get these 2 manuscripts in 1 for a special price! In the first part of the bundle called “Breaking Overthinking” you will discover: - How overthinking can be detrimental to your social life. - The hidden dangers of overthinking and what can happen to you if it’s left untreated. - How to declutter your mind from all the noise of the modern world. - How overthinking affects your body, your energy levels, and your everyday mood. - How your surroundings affect your state of mind and what you NEED to do in order to break out of that state. - Bad habits we perform every day and don’t even realize are destroying our sanity (and how to overcome them properly). - How to cut out toxic people from your life which cloud your judgment and make you feel miserable. The second part of the bundle called “Master Your Emotions” will teach you: - What our emotions actually are and what core emotions are responsible for everything we feel. - The importance of discovering your emotional map and how you can use it to improve your sate of being. - When and if you should control your emotions or just be in the moment with them. - The dangers we face if we leave our emotions unchecked. - An easy to follow book structure where we take one emotion at a time. - Clear step by step guidelines and scenarios which you can relate to and allow you to understand each emotion that much better. - A bonus chapter which will cover the emotion most people tend to overlook. The journey to self-improvement must begin with self-acknowledgment. If you have the courage to start this journey and take control of your inner self, then scroll up and Order Now!
Breaking the Worry Habit...Forever!
Author: Elizabeth George
Publisher: Harvest House Publishers
ISBN: 0736945970
Category : Religion
Languages : en
Pages : 272
Book Description
Brand new from bestselling author Elizabeth George! Tackling the growing problem of anxiety, Elizabeth George draws on the Bible and her personal experiences to help readers develop their trust in the Lord and take steps to keep worry and runaway fear in check. Going beyond the simple "just pray and give your troubles to the Lord," Elizabeth acknowledges how hard it can be to "let go and let God." She offers practical step-by-step advice to help readers... change their focus find the positive in negative situations understand what they can and can't change know what to do when feeling overwhelmed develop proactive skills to head off anxiety understand that Christ is with them always Insightful discussion questions for each chapter will help readers apply the biblical principles and insights to their lives...and break their worry habit forever.
Publisher: Harvest House Publishers
ISBN: 0736945970
Category : Religion
Languages : en
Pages : 272
Book Description
Brand new from bestselling author Elizabeth George! Tackling the growing problem of anxiety, Elizabeth George draws on the Bible and her personal experiences to help readers develop their trust in the Lord and take steps to keep worry and runaway fear in check. Going beyond the simple "just pray and give your troubles to the Lord," Elizabeth acknowledges how hard it can be to "let go and let God." She offers practical step-by-step advice to help readers... change their focus find the positive in negative situations understand what they can and can't change know what to do when feeling overwhelmed develop proactive skills to head off anxiety understand that Christ is with them always Insightful discussion questions for each chapter will help readers apply the biblical principles and insights to their lives...and break their worry habit forever.
Defeating Strongholds of the Mind
Author: Rebecca Greenwood
Publisher: Charisma Media
ISBN: 1621369889
Category : Psychology
Languages : en
Pages : 244
Book Description
Your mind is a BATTLEGROUND, but THE TRUTH WILL SET YOU FREE
Publisher: Charisma Media
ISBN: 1621369889
Category : Psychology
Languages : en
Pages : 244
Book Description
Your mind is a BATTLEGROUND, but THE TRUTH WILL SET YOU FREE
Train Your Mind, Change Your Brain
Author: Sharon Begley
Publisher: Ballantine Books
ISBN: 0307492087
Category : Psychology
Languages : en
Pages : 306
Book Description
Cutting-edge science and the ancient wisdom of Buddhism have come together to reveal that, contrary to popular belief, we have the power to literally change our brains by changing our minds. Recent pioneering experiments in neuroplasticity—the ability of the brain to change in response to experience—reveal that the brain is capable of altering its structure and function, and even of generating new neurons, a power we retain well into old age. The brain can adapt, heal, renew itself after trauma, compensate for disabilities, rewire itself to overcome dyslexia, and break cycles of depression and OCD. And as scientists are learning from studies performed on Buddhist monks, it is not only the outside world that can change the brain, so can the mind and, in particular, focused attention through the classic Buddhist practice of mindfulness. With her gift for making science accessible, meaningful, and compelling, science writer Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact and takes us to the leading edge of a revolution in what it means to be human. Praise for Train Your Mind, Change Your Brain “There are two great things about this book. One is that it shows us how nothing about our brains is set in stone. The other is that it is written by Sharon Begley, one of the best science writers around. Begley is superb at framing the latest facts within the larger context of the field. This is a terrific book.”—Robert M. Sapolsky, author of Why Zebras Don’t Get Ulcers “Excellent . . . elegant and lucid prose . . . an open mind here will be rewarded.”—Discover “A strong dose of hope along with a strong does of science and Buddhist thought.”—The San Diego Union-Tribune
Publisher: Ballantine Books
ISBN: 0307492087
Category : Psychology
Languages : en
Pages : 306
Book Description
Cutting-edge science and the ancient wisdom of Buddhism have come together to reveal that, contrary to popular belief, we have the power to literally change our brains by changing our minds. Recent pioneering experiments in neuroplasticity—the ability of the brain to change in response to experience—reveal that the brain is capable of altering its structure and function, and even of generating new neurons, a power we retain well into old age. The brain can adapt, heal, renew itself after trauma, compensate for disabilities, rewire itself to overcome dyslexia, and break cycles of depression and OCD. And as scientists are learning from studies performed on Buddhist monks, it is not only the outside world that can change the brain, so can the mind and, in particular, focused attention through the classic Buddhist practice of mindfulness. With her gift for making science accessible, meaningful, and compelling, science writer Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact and takes us to the leading edge of a revolution in what it means to be human. Praise for Train Your Mind, Change Your Brain “There are two great things about this book. One is that it shows us how nothing about our brains is set in stone. The other is that it is written by Sharon Begley, one of the best science writers around. Begley is superb at framing the latest facts within the larger context of the field. This is a terrific book.”—Robert M. Sapolsky, author of Why Zebras Don’t Get Ulcers “Excellent . . . elegant and lucid prose . . . an open mind here will be rewarded.”—Discover “A strong dose of hope along with a strong does of science and Buddhist thought.”—The San Diego Union-Tribune
The Hacking of the American Mind
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.