Author: Matt Gallagher
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523676002
Category :
Languages : en
Pages : 322
Book Description
Breaking Into UK Film and TV Drama, written by industry insider Matt Gallagher (founder of crewing website thecallsheet.co.uk) is a comprehensive guide for new entrants to the UK's creative industries, offering in-depth advice and practical tips on how to break into the business and build a sustainable career. The book also includes unique contributions and advice from leading organisations such as AMPAS, BAFTA, Creative Skillset, Film London and WFTV, as well from Oscar and BAFTA-winning talent including Amma Asante (director, A United Kingdom), Steven Hall (VFX DoP, Star Wars: The Force Awakens) and Rebecca O'Brien (Producer, I, Daniel Blake). Adrian Wootton, Chief Executive of the British Film Commission,says: "A refreshingly honest, remarkably comprehensive view of the challenges, opportunities, and obstacles faced by those entering the UK film industry. Backed up by well-researched facts, historical analysis and real insight from an array of talented professionals it is a valuable guide to this wonderful business." Lizzie Evans, runner (Holby City, Spectre), says: "The ultimate secret weapon for anyone aspiring to work in drama. Packed full of facts and information and with interesting insights from industry pros, this book will equip you with all the knowledge you need to kickstart your career (and give you tips on how to get ahead once you're in)." A comprehensive guide to finding work in UK Film and TV Drama for new entrants and graduates. Includes information on... How to find work in the Film and TV Drama industry How Prep, Production, and Post really works Understanding the paperwork Guide to the UK job market and production companies How to write a brilliant CV and cover letter Advice on networking, finding jobs & building a career Plus.... 10+ interviews with experienced Oscar and Bafta-winning crew 50 'pearls of wisdom' from the best in the business (more below) 100+ job titles and departments explained 200+ Film and TV terms explained in our glossary 250+ useful links and resources Insight from the people who worked on Gravity to Game of Thrones, This is England to Downton Abbey, Sherlock to Bond. You will find this book packed with authoritative insider knowledge from some of the very best in the business Includes exclusive comments and career advice from: Lord David Puttnam, Producer, Chariots of Fire Carola Ash, Director of AMPAS (The Oscars) Europe Amanda Berry OBE, Chief Executive, BAFTA Alison Small, Chief Executive, The Production Guild Dinah Caine CBE, CEO, Creative Skillset Amma Asante, Director, Belle Roy Button, Executive Vice President, Warner Bros. Productions Jacqui Taunton-Fenton, Head of BBC Drama Talent Jed Mercurio, Writer/Director, Line of Duty Debbie Vertue, Head of Production, Hartswood Films, Sherlock John Yorke Head of Company Pictures Rebecca O'Brien, Producer, Sixteen Films, I, Daniel Blake Gillian Berrie, Producer, Sigma Films, Under the Skin Sarah Greenwood, Production Designer, Beauty and the Beast Neil Corbould, Special Effects Supervisor Saving Private Ryan Nigel Heath, Hackenbacker Studios, Downton Abbey Nicky Ball, Creative England Crew & Facilities Manager Vicki Allen & Tamana Bleasedale, Calltime Company David Worley, Camera Operator, Game of Thrones, Indiana Jones Andy Lowe, Gaffer, Paddington Flora Moody, Make Up & Hair Artist, The Avengers: Age of Ultron James Cox, Stunt performer, Star Wars: The Force Awakens Mark Sanger, Editor, Gravity
Breaking Into UK Film and TV Drama
Author: Matt Gallagher
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523676002
Category :
Languages : en
Pages : 322
Book Description
Breaking Into UK Film and TV Drama, written by industry insider Matt Gallagher (founder of crewing website thecallsheet.co.uk) is a comprehensive guide for new entrants to the UK's creative industries, offering in-depth advice and practical tips on how to break into the business and build a sustainable career. The book also includes unique contributions and advice from leading organisations such as AMPAS, BAFTA, Creative Skillset, Film London and WFTV, as well from Oscar and BAFTA-winning talent including Amma Asante (director, A United Kingdom), Steven Hall (VFX DoP, Star Wars: The Force Awakens) and Rebecca O'Brien (Producer, I, Daniel Blake). Adrian Wootton, Chief Executive of the British Film Commission,says: "A refreshingly honest, remarkably comprehensive view of the challenges, opportunities, and obstacles faced by those entering the UK film industry. Backed up by well-researched facts, historical analysis and real insight from an array of talented professionals it is a valuable guide to this wonderful business." Lizzie Evans, runner (Holby City, Spectre), says: "The ultimate secret weapon for anyone aspiring to work in drama. Packed full of facts and information and with interesting insights from industry pros, this book will equip you with all the knowledge you need to kickstart your career (and give you tips on how to get ahead once you're in)." A comprehensive guide to finding work in UK Film and TV Drama for new entrants and graduates. Includes information on... How to find work in the Film and TV Drama industry How Prep, Production, and Post really works Understanding the paperwork Guide to the UK job market and production companies How to write a brilliant CV and cover letter Advice on networking, finding jobs & building a career Plus.... 10+ interviews with experienced Oscar and Bafta-winning crew 50 'pearls of wisdom' from the best in the business (more below) 100+ job titles and departments explained 200+ Film and TV terms explained in our glossary 250+ useful links and resources Insight from the people who worked on Gravity to Game of Thrones, This is England to Downton Abbey, Sherlock to Bond. You will find this book packed with authoritative insider knowledge from some of the very best in the business Includes exclusive comments and career advice from: Lord David Puttnam, Producer, Chariots of Fire Carola Ash, Director of AMPAS (The Oscars) Europe Amanda Berry OBE, Chief Executive, BAFTA Alison Small, Chief Executive, The Production Guild Dinah Caine CBE, CEO, Creative Skillset Amma Asante, Director, Belle Roy Button, Executive Vice President, Warner Bros. Productions Jacqui Taunton-Fenton, Head of BBC Drama Talent Jed Mercurio, Writer/Director, Line of Duty Debbie Vertue, Head of Production, Hartswood Films, Sherlock John Yorke Head of Company Pictures Rebecca O'Brien, Producer, Sixteen Films, I, Daniel Blake Gillian Berrie, Producer, Sigma Films, Under the Skin Sarah Greenwood, Production Designer, Beauty and the Beast Neil Corbould, Special Effects Supervisor Saving Private Ryan Nigel Heath, Hackenbacker Studios, Downton Abbey Nicky Ball, Creative England Crew & Facilities Manager Vicki Allen & Tamana Bleasedale, Calltime Company David Worley, Camera Operator, Game of Thrones, Indiana Jones Andy Lowe, Gaffer, Paddington Flora Moody, Make Up & Hair Artist, The Avengers: Age of Ultron James Cox, Stunt performer, Star Wars: The Force Awakens Mark Sanger, Editor, Gravity
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523676002
Category :
Languages : en
Pages : 322
Book Description
Breaking Into UK Film and TV Drama, written by industry insider Matt Gallagher (founder of crewing website thecallsheet.co.uk) is a comprehensive guide for new entrants to the UK's creative industries, offering in-depth advice and practical tips on how to break into the business and build a sustainable career. The book also includes unique contributions and advice from leading organisations such as AMPAS, BAFTA, Creative Skillset, Film London and WFTV, as well from Oscar and BAFTA-winning talent including Amma Asante (director, A United Kingdom), Steven Hall (VFX DoP, Star Wars: The Force Awakens) and Rebecca O'Brien (Producer, I, Daniel Blake). Adrian Wootton, Chief Executive of the British Film Commission,says: "A refreshingly honest, remarkably comprehensive view of the challenges, opportunities, and obstacles faced by those entering the UK film industry. Backed up by well-researched facts, historical analysis and real insight from an array of talented professionals it is a valuable guide to this wonderful business." Lizzie Evans, runner (Holby City, Spectre), says: "The ultimate secret weapon for anyone aspiring to work in drama. Packed full of facts and information and with interesting insights from industry pros, this book will equip you with all the knowledge you need to kickstart your career (and give you tips on how to get ahead once you're in)." A comprehensive guide to finding work in UK Film and TV Drama for new entrants and graduates. Includes information on... How to find work in the Film and TV Drama industry How Prep, Production, and Post really works Understanding the paperwork Guide to the UK job market and production companies How to write a brilliant CV and cover letter Advice on networking, finding jobs & building a career Plus.... 10+ interviews with experienced Oscar and Bafta-winning crew 50 'pearls of wisdom' from the best in the business (more below) 100+ job titles and departments explained 200+ Film and TV terms explained in our glossary 250+ useful links and resources Insight from the people who worked on Gravity to Game of Thrones, This is England to Downton Abbey, Sherlock to Bond. You will find this book packed with authoritative insider knowledge from some of the very best in the business Includes exclusive comments and career advice from: Lord David Puttnam, Producer, Chariots of Fire Carola Ash, Director of AMPAS (The Oscars) Europe Amanda Berry OBE, Chief Executive, BAFTA Alison Small, Chief Executive, The Production Guild Dinah Caine CBE, CEO, Creative Skillset Amma Asante, Director, Belle Roy Button, Executive Vice President, Warner Bros. Productions Jacqui Taunton-Fenton, Head of BBC Drama Talent Jed Mercurio, Writer/Director, Line of Duty Debbie Vertue, Head of Production, Hartswood Films, Sherlock John Yorke Head of Company Pictures Rebecca O'Brien, Producer, Sixteen Films, I, Daniel Blake Gillian Berrie, Producer, Sigma Films, Under the Skin Sarah Greenwood, Production Designer, Beauty and the Beast Neil Corbould, Special Effects Supervisor Saving Private Ryan Nigel Heath, Hackenbacker Studios, Downton Abbey Nicky Ball, Creative England Crew & Facilities Manager Vicki Allen & Tamana Bleasedale, Calltime Company David Worley, Camera Operator, Game of Thrones, Indiana Jones Andy Lowe, Gaffer, Paddington Flora Moody, Make Up & Hair Artist, The Avengers: Age of Ultron James Cox, Stunt performer, Star Wars: The Force Awakens Mark Sanger, Editor, Gravity
Introduction to Cinematography
Author: Tania Hoser
Publisher: Routledge
ISBN: 1315305305
Category : Performing Arts
Languages : en
Pages : 417
Book Description
Introduction to Cinematography offers a practical, stage-by-stage guide to the creative and technical foundations of cinematography. Building from a skills-based approach focused on professional practice, cinematographer and author Tania Hoser provides a step-by-step introduction for both cinematographers and camera assistants to the techniques, processes, and procedures of working with cameras, lenses, and light. She provides hands-on insight into negotiating with production constraints and understanding the essentials of the image workflow from shot to distribution, on projects of any scope and budget. Richly illustrated, the book incorporates exercises and sample scripts throughout, exploring light, color, movement, ‘blocking’, and pacing scenes. The principles and techniques of shaping and controlling light are applied to working with natural light, film lamps, and, as with all areas of cinematography, to low budget alternatives. This makes Introduction to Cinematography the perfect newcomer’s guide to learning the skills of cinematography that enables seamless progression from exercises through to full feature shoots. Assessment rubrics provide a framework to measure progress as the reader’s ability to visually interpret scripts and enhance the director’s vision develops. The book also teaches readers: To understand and develop the combination of skills and creativity involved in cinematography; Photographic principles and how they are applied to control focus exposure, motion blur, and image sharpness; To identify the roles and skills of each member of the camera department, and how and when each are required during a shoot; The order and process of lighting on all scales of productions and the use and application of the four main types of lamps; How to use waveforms, false color, and zebras for monitoring light levels, and meters for guiding exposure choices; The principles of the color wheel, color palettes, and the psychological effects of color choices; How to shoot for different types of fiction and nonfiction/documentary films and how to apply these skills to other genres of TV and film production; Strategies for both starting and progressing your career within cinematography and the camera department. **Winner of 'Best new Textbook in Humanities and Media Arts' in the Taylor and Francis Editorial Awards 2018**
Publisher: Routledge
ISBN: 1315305305
Category : Performing Arts
Languages : en
Pages : 417
Book Description
Introduction to Cinematography offers a practical, stage-by-stage guide to the creative and technical foundations of cinematography. Building from a skills-based approach focused on professional practice, cinematographer and author Tania Hoser provides a step-by-step introduction for both cinematographers and camera assistants to the techniques, processes, and procedures of working with cameras, lenses, and light. She provides hands-on insight into negotiating with production constraints and understanding the essentials of the image workflow from shot to distribution, on projects of any scope and budget. Richly illustrated, the book incorporates exercises and sample scripts throughout, exploring light, color, movement, ‘blocking’, and pacing scenes. The principles and techniques of shaping and controlling light are applied to working with natural light, film lamps, and, as with all areas of cinematography, to low budget alternatives. This makes Introduction to Cinematography the perfect newcomer’s guide to learning the skills of cinematography that enables seamless progression from exercises through to full feature shoots. Assessment rubrics provide a framework to measure progress as the reader’s ability to visually interpret scripts and enhance the director’s vision develops. The book also teaches readers: To understand and develop the combination of skills and creativity involved in cinematography; Photographic principles and how they are applied to control focus exposure, motion blur, and image sharpness; To identify the roles and skills of each member of the camera department, and how and when each are required during a shoot; The order and process of lighting on all scales of productions and the use and application of the four main types of lamps; How to use waveforms, false color, and zebras for monitoring light levels, and meters for guiding exposure choices; The principles of the color wheel, color palettes, and the psychological effects of color choices; How to shoot for different types of fiction and nonfiction/documentary films and how to apply these skills to other genres of TV and film production; Strategies for both starting and progressing your career within cinematography and the camera department. **Winner of 'Best new Textbook in Humanities and Media Arts' in the Taylor and Francis Editorial Awards 2018**
Breaking Into UK Film & TV Drama
Author: Gallagher Matt
Publisher:
ISBN: 9780995677104
Category :
Languages : en
Pages :
Book Description
A comprehensive guide for new entrants to the UK's creative industries, offering in-depth advice and practical tips on how to break into the business and build a sustainable career.
Publisher:
ISBN: 9780995677104
Category :
Languages : en
Pages :
Book Description
A comprehensive guide for new entrants to the UK's creative industries, offering in-depth advice and practical tips on how to break into the business and build a sustainable career.
Break Into Screenwriting
Author: Ray Frensham
Publisher: Teach Yourself
ISBN: 1444132040
Category : Performing Arts
Languages : en
Pages : 257
Book Description
This is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of screenwriting. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Publisher: Teach Yourself
ISBN: 1444132040
Category : Performing Arts
Languages : en
Pages : 257
Book Description
This is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of screenwriting. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Access All Areas
Author: Lenny Henry
Publisher: Faber & Faber
ISBN: 0571365132
Category : Social Science
Languages : en
Pages : 132
Book Description
** PRE-ORDER LENNY HENRY'S NEW AUTOBIOGRAPHY RISING TO THE SURFACE NOW **Sir Lenny Henry rang up the Office for National Statistics to confirm something he'd been thinking about for a long time. They told him that only 29.5% of the United Kingdom's population is made up of white, heterosexual, able-bodied men; so, he wonders, why do they still make up the vast majority of people we see in our media?Joining forces with the former Chair of the Royal Television Society's Diversity Committee Marcus Ryder, he draws on decades of experience to reveal why recent efforts to diversify media have been thus far ineffective, and why they are simply not enough. With wit, humour and unflinching gravitas they analyse the flaws of current diversity initiatives, point out the structural and financial imbalances working against the cause, and provide clear solutions to get the media industry back on track.Access All Areas is an urgent, actionable manifesto that will dramatically shift the debate around diversity and the media.
Publisher: Faber & Faber
ISBN: 0571365132
Category : Social Science
Languages : en
Pages : 132
Book Description
** PRE-ORDER LENNY HENRY'S NEW AUTOBIOGRAPHY RISING TO THE SURFACE NOW **Sir Lenny Henry rang up the Office for National Statistics to confirm something he'd been thinking about for a long time. They told him that only 29.5% of the United Kingdom's population is made up of white, heterosexual, able-bodied men; so, he wonders, why do they still make up the vast majority of people we see in our media?Joining forces with the former Chair of the Royal Television Society's Diversity Committee Marcus Ryder, he draws on decades of experience to reveal why recent efforts to diversify media have been thus far ineffective, and why they are simply not enough. With wit, humour and unflinching gravitas they analyse the flaws of current diversity initiatives, point out the structural and financial imbalances working against the cause, and provide clear solutions to get the media industry back on track.Access All Areas is an urgent, actionable manifesto that will dramatically shift the debate around diversity and the media.
Television Studies: The Key Concepts
Author: Ben Calvert
Publisher: Routledge
ISBN: 1134195761
Category : History
Languages : en
Pages : 360
Book Description
This is one of a series of guides to an area of academic interest. Aspects of television studies covered in this guide are theoretical perspectives shaping the study of television, Marxism, semiology, feminism, representation, bias and science fiction.
Publisher: Routledge
ISBN: 1134195761
Category : History
Languages : en
Pages : 360
Book Description
This is one of a series of guides to an area of academic interest. Aspects of television studies covered in this guide are theoretical perspectives shaping the study of television, Marxism, semiology, feminism, representation, bias and science fiction.
A Companion to Nordic Cinema
Author: Mette Hjort
Publisher: John Wiley & Sons
ISBN: 1118475259
Category : Performing Arts
Languages : en
Pages : 626
Book Description
A Companion to Nordic Cinema presents a collection of original essays that explore one of the world’s oldest regional cinemas from its origins to the present day. Offers a comprehensive, transnational and regional account of Nordic cinema from its origins to the present day Features original contributions from more than two dozen international film scholars based in the Nordic countries, the United States, Canada, Scotland, and Hong Kong Covers a wide range of topics on the distinctive evolution of Nordic cinema including the silent Golden Age, Nordic film policy models and their influence, audiences and cinephilia, Nordic film training, and indigenous Sámi cinema. Considers Nordic cinema’s engagement with global audiences through coverage of such topics as Dogme 95, the avant-garde filmmaking movement begun by Danish directors Lars von Trier and Thomas Vinterberg, and the global marketing and distribution of Nordic horror and Nordic noir Offers fresh investigations of the work of global auteurs such as Carl Th. Dreyer, Ingmar Bergman, Lars von Trier, Aki Kaurismäki, and Roy Andersson. Includes essays on Danish and Swedish television dramas, Finland’s eco-documentary film production, the emerging tradition of Icelandic cinema, the changing dynamics of Scandinavian porn, and many more
Publisher: John Wiley & Sons
ISBN: 1118475259
Category : Performing Arts
Languages : en
Pages : 626
Book Description
A Companion to Nordic Cinema presents a collection of original essays that explore one of the world’s oldest regional cinemas from its origins to the present day. Offers a comprehensive, transnational and regional account of Nordic cinema from its origins to the present day Features original contributions from more than two dozen international film scholars based in the Nordic countries, the United States, Canada, Scotland, and Hong Kong Covers a wide range of topics on the distinctive evolution of Nordic cinema including the silent Golden Age, Nordic film policy models and their influence, audiences and cinephilia, Nordic film training, and indigenous Sámi cinema. Considers Nordic cinema’s engagement with global audiences through coverage of such topics as Dogme 95, the avant-garde filmmaking movement begun by Danish directors Lars von Trier and Thomas Vinterberg, and the global marketing and distribution of Nordic horror and Nordic noir Offers fresh investigations of the work of global auteurs such as Carl Th. Dreyer, Ingmar Bergman, Lars von Trier, Aki Kaurismäki, and Roy Andersson. Includes essays on Danish and Swedish television dramas, Finland’s eco-documentary film production, the emerging tradition of Icelandic cinema, the changing dynamics of Scandinavian porn, and many more
European Cinema and Television
Author: Ib Bondebjerg
Publisher: Springer
ISBN: 113735688X
Category : Political Science
Languages : en
Pages : 271
Book Description
This book offers comparative studies of the production, content, distribution and reception of film and television drama in Europe. The collection brings together scholars from the humanities and social sciences to focus on how new developments are shaped by national and European policies and practices, and on the role of film and television in our everyday lives. The chapters explore key trends in transnational European film and television fiction, addressing issues of co-production and collaboration, and of how cultural products circulate across national borders. The chapters investigate how watching film and television from neighbouring countries can be regarded as a special kind of cultural encounter with the possibility of facilitating reflections on national differences within Europe and negotiations of what characterizes a national or a European identity respectively.
Publisher: Springer
ISBN: 113735688X
Category : Political Science
Languages : en
Pages : 271
Book Description
This book offers comparative studies of the production, content, distribution and reception of film and television drama in Europe. The collection brings together scholars from the humanities and social sciences to focus on how new developments are shaped by national and European policies and practices, and on the role of film and television in our everyday lives. The chapters explore key trends in transnational European film and television fiction, addressing issues of co-production and collaboration, and of how cultural products circulate across national borders. The chapters investigate how watching film and television from neighbouring countries can be regarded as a special kind of cultural encounter with the possibility of facilitating reflections on national differences within Europe and negotiations of what characterizes a national or a European identity respectively.
The British film and television industries
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher: The Stationery Office
ISBN: 9780108459306
Category : Business & Economics
Languages : en
Pages : 624
Book Description
British Film and Television Industries--Decline or Opportunity?, Volume II: Evidence
Publisher: The Stationery Office
ISBN: 9780108459306
Category : Business & Economics
Languages : en
Pages : 624
Book Description
British Film and Television Industries--Decline or Opportunity?, Volume II: Evidence
Advertising and Promotion
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers