Official Gazette of the United States Patent and Trademark Office PDF Download
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Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1010
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Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1010
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Book Description
Author: TRUPTI. BHANDARI
Publisher: Ebury Press
ISBN: 9780670095315
Category :
Languages : en
Pages : 288
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Book Description
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Author: Abhay Xaxa
Publisher: Penguin Random House India Private Limited
ISBN: 9354921485
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Author: John Hughson
Publisher: Taylor & Francis
ISBN: 1135074828
Category : Sports & Recreation
Languages : en
Pages : 529
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Book Description
Football is unquestionably the world’s most popular and influential sport. There is no corner of the globe in which the game is not played or followed. More countries are affiliated to FIFA, football’s governing body, than to the United Nations. The sport has therefore become an important component of our social, cultural, political and economic life. The Routledge Handbook of Football Studies is a landmark work of reference, going further than any other book in considering the historical and contemporary significance of football around the world. Written by a team of leading sport scholars, the book covers a broad range of disciplines from history, sociology, politics and business, to philosophy, law and media studies. The central section of the book examines key themes and issues in football studies, such as the World Cup and international competition, governance and ownership, fandom and celebrity. The concluding section offers in-depth surveys of the culture and organisation of football in each of the regional confederations, from UEFA to CONCACAF. This book will be fascinating reading for any serious football fan and an essential resource for advanced students or scholars undertaking research in football or sport studies, and any practitioner or policy-maker working in football.
Author: Dr. Anjali R, Dr. Naveen R Gowda
Publisher: Notion Press
ISBN:
Category : Medical
Languages : en
Pages : 105
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Book Description
Dr. Anjali R is an Obstetrician and Gynecologist currently training in Fetal Medicine at Apollo Centre for Fetal Medicine, New Delhi. She has clinical experience of more than 5 years in Obstetrics and Gynecology in both Government and Corporate settings.
Author: Doug Harrison
Publisher: Morgan James Publishing
ISBN: 1631959522
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients. Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a “first-person” mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1,000 businesses reveals how to leverage a “third-person” mentality built upon deep empathy for the customer journey to own and claim the best of who you can be. The Rise Framework reveals an approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand’s unique distinctions that works for every situation. Harrison’s approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.
Author: William Leiss
Publisher: Psychology Press
ISBN: 9780415903547
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author: Arvind Bhandari
Publisher: Harper Collins
ISBN: 9353577268
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Author: Mayur Patel
Publisher: Penguin UK
ISBN: 8184752253
Category : Fiction
Languages : en
Pages : 358
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Book Description
a broken-hearted Kaushik arrives in the small, sleepy town of Valai, leaving his disturbing past behind. And even as Valai proves to be anything but slow and laid-back, with all its scandals and rumour-mongering, Kaushik falls in love again - this time with Vivek. However, the rush of love he feels for this young, innocent village boy is not without it sdilemmas; is it the right thing to do? would Vivek understand if Kaushik tells him the truth about his sexuality? As his love becomes an obsession, life turns into a game of manipulation for Kaushik. Until destiny intervenes and takes him on a course that he neither has any control over nor is able to change. Vivek and I is a powerful novel about sexuality, falling in love and learning to let go.
Author: Jerome Irving Rodale
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1176
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Book Description
