Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace PDF full book. Access full book title Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace by Liz Nickles. Download full books in PDF and EPUB format.
Author: Liz Nickles
Publisher: St. Martin's Press
ISBN: 9780230341685
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
Author: Liz Nickles
Publisher: St. Martin's Press
ISBN: 9780230341685
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
Author: Liz Nickles
Publisher: Macmillan
ISBN: 1137096829
Category : Business & Economics
Languages : en
Pages : 258
Get Book
Book Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
Author: Dibyendu Choudhury
Publisher: Archers & Elevators Publishing House
ISBN: 9386501325
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book
Book Description
Author: M. Fioroni
Publisher: Springer
ISBN: 0230233511
Category : Business & Economics
Languages : en
Pages : 398
Get Book
Book Description
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Author: Frances Trought
Publisher: Pearson UK
ISBN: 1292158913
Category : Juvenile Nonfiction
Languages : en
Pages : 297
Get Book
Book Description
Author: Timo Dietrich
Publisher: Springer
ISBN: 9811018359
Category : Business & Economics
Languages : en
Pages : 214
Get Book
Book Description
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Author: Elizabeth Nickles
Publisher: Macmillan
ISBN: 9780312275358
Category : Business & Economics
Languages : en
Pages : 300
Get Book
Book Description
Examines how technology is shaping organizational behavior and individual empowerment in the workplace.
Author: Okey Ndibe
Publisher: Bloomsbury Publishing
ISBN: 1803288388
Category : Fiction
Languages : en
Pages : 246
Get Book
Book Description
Okey Ndibe's critically-acclaimed debut novel, Arrows of Rain is a vital exploration into the importance of speaking truth to power even when no one is listening. In the country of Madia, the General has declared himself Life-President of the Republic. According to him, ninety-nine percent of Madians voted for it. On the day of his ascendency, however, a young sex worker is found dead on a beach. The last man who spoke to her, the 'madman' Bukuru, is adamant he saw her being attacked by Madian soldiers. His claim quickly lands him in prison, forced to defend himself against the charge of the woman's murder. Armed only with the truth, he must set upon the perilous scheme of releasing his story to the world. A brave and powerful work of fiction, Arrows of Rain continues to resonate as a cautionary tale against corruption and oppression. 'Highly evocative.' Wole Soyinka 'The greatest villain in Okey Ndibe's Arrows of Rain is silence.' Vanity Fair 'A Kafkaesque, imaginative novel of great necessity and power.' Kirkus Reviews
Author: Alexis Maybank
Publisher: Penguin
ISBN: 1101571918
Category : Biography & Autobiography
Languages : en
Pages : 321
Get Book
Book Description
On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.
Author: Jim Canfield
Publisher: Stonebrook Pub.
ISBN: 9780997521078
Category : Business & Economics
Languages : en
Pages : 214
Get Book
Book Description
Some companies seem to thrive naturally, attaining success after success. Others limp from one lackluster year to the next. What makes one company blossom while another wilts? In CEO Tools 2.0, CEO coach and C-Level executive Jim Canfield reveals the importance of making your business meaningful to yourself, your customers, and your employees. You'll discover how to better communicate your goals, execute your intentions, and optimize your results. The end goal is a healthy, flourishing company that maximizes profits while freeing CEOs from the humdrum routine of daily operations. Imagine having time to fully develop your personal and professional interests, confident in your team's ability to provide high-quality service, products, and results. This is what Canfield offers through a series of seven simple but profound steps: Set your company's direction Communicate with trust Track metrics for insight Anticipate (and create) the future Attract and coach winning team members Build an autonomous company Celebrate your success Filled with practical, actionable ideas and relevant case studies, CEO Tools 2.0 builds upon and updates Kraig Kramers's original CEO Tools. This powerful system enables you to make the most of your time and expertise-and become the CEO you were meant to be.
