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Author: Peggy Fincher Winters
Publisher: Visual Reference Pub Incorporated
ISBN: 9781584710707
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
Author: Peggy Fincher Winters
Publisher: Visual Reference Pub Incorporated
ISBN: 9781584710707
Category : Business & Economics
Languages : en
Pages : 234
Get Book Here
Book Description
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
Author:
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ISBN:
Category :
Languages : en
Pages : 76
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Rodrigo Bascunan
Publisher: Vintage Canada
ISBN: 0307368467
Category : Music
Languages : en
Pages : 370
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Book Description
A docu-style investigation of our fascination with the gun, from the perspective of the hip-hop generation. The 2003 shooting death of Toronto community-centre worker Kempton Howard put the spotlight on hip hop’s fixation with guns. Media and police soon blamed rap music and its tales of gang life on bullet-ridden US streets for the rising use of firearms in Canadian crime. Were these songs artful accounts of a terrible truth, or a self-fulfilling prophecy? Rodrigo Bascunan and Christian Pearce have interviewed many of the major players in the hip-hop world. As publishers of an award-winning magazine of urban culture, they’d watched rap music become a scapegoat for society’s much older and widely spread fascination with guns. What follows is their international adventure to deconstruct modern gun culture in all its manifestations. Bascunan and Pearce seek out hip-hop artists, illegal gun runners, firearms aficionados and manufacturers, museum curators, academics, politicians, video-game creators, activists, victims of gun violence and the family and friends left behind. Somewhere between Fast Food Nation, No Logo and a Michael Moore documentary, featuring sly sidebar material and original artwork, Enter the Babylon System is part outrageous journalistic pursuit and part passionate cri de coeur for sanity in the face of a society’s obsession.
Author: California (State).
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 108
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Book Description
Received document entitled: NON-CALIFORNIA AUTHORITIES
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Category : Great Britain
Languages : en
Pages : 908
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Book Description
Author: Craig Badings
Publisher: Wordclay
ISBN: 1921578505
Category : Australia
Languages : en
Pages : 131
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Book Description
Brand stand: seven steps to thought leadership is the modern-day bible on thought leadership. It is the first book on the topic which outlines a method, START IP, which provides companies and individuals with a step-by-step process to arrive at a thought leadership position and advises how to take it to market.
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Category : Athletic clubs
Languages : en
Pages : 416
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Book Description
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Category : Public relations
Languages : en
Pages : 946
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Book Description
Author: Jared A. Ball
Publisher: AK Press
ISBN: 1849350574
Category : Music
Languages : en
Pages : 242
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Book Description
A manifesto on the journalistic purpose of the hip-hop mixtape.
Author: Ronald W. Walters
Publisher: Lexington Books
ISBN: 0739144359
Category : Political Science
Languages : en
Pages : 294
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Book Description
This book contributes substantially to urban affairs and public policy literature by presenting an introduction to the complex politics and public policy issues of Washington, D.C. The uniqueness of the city, as elaborated in this volume, provides background for understanding the non-traditional congressional relationship with the city and the way in which this establishes and perpetuates the continuing fight for congressional representation, real home rule and equitable federal benefits for citizens of the District of Columbia. Usually becoming a mayor, member of a city council, or agency head in a major city could become a stepping stone to higher office. In Washington, D.C. however, this has not been the case. Contests for political leadership operate in a unique political climate because Washington, D.C is the capital of the U.S., subject to congressional oversight, has a majority African American population, and has a majority Democratic population. Those who become mayor are therefore, confined to play a local with rare opportunities for a national role. One Objective of this volume is to highlight the difficulties of experiencing political democracy and adequate policy distribution by citizens of the District of Columbia. These analyses conclude that one of the major obstacles to these objectives is the manner in which home rule was constructed and persists, leading to the conclusion that the desire of citizens and their leaders for change is well founded.
