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Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681031752
Category : Juvenile Nonfiction
Languages : en
Pages : 24
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Book Description
From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brandÕs most well-known characters. Eager readers can uncover the origins of Mario and all his friends in this title about Nintendo.
Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681031752
Category : Juvenile Nonfiction
Languages : en
Pages : 24
Get Book Here
Book Description
From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brandÕs most well-known characters. Eager readers can uncover the origins of Mario and all his friends in this title about Nintendo.
Author: Sara Green
Publisher: Bellwether Media
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Coca-Cola is one of the world’s most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products, highlight important events in a timeline, and more. This title is sure to be a refreshing read!
Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681035138
Category : Juvenile Nonfiction
Languages : en
Pages : 24
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Book Description
Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello KittyÕs rise to fame and what we can expect from the brand in the future.
Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681033852
Category : Juvenile Nonfiction
Languages : en
Pages : 24
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Book Description
Pikachu could be called the mascots of the Pokmon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokmon Go players.
Author: Sara Green
Publisher: Pilot Books
ISBN: 9781626174122
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
"Engaging images accompany information about Sony. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--
Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681030225
Category : Juvenile Nonfiction
Languages : en
Pages : 24
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Book Description
What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.
Author: Sara Green
Publisher: Bellwether Media
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Disney has been making magic for 100 years and counting! In this title, fact-filled text and crisp photos introduce readers to the history of the iconic brand, from its early years to the present day. Along the way, fun facts add interesting details, and features profile the brand’s creator, showcase early box office successes, highlight a famous ride, graph favorite movie sales, and more. Readers will enjoy this fun dose of Disney magic!
Author: Sara Green
Publisher: Pilot Books
ISBN: 9781626175563
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
"Engaging images accompany information about Transformers. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 8"--
Author: Ted Matthews
Publisher: eBookIt.com
ISBN: 1456609173
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
After 5 years of appearances as a Globe and Mail business bestseller, the fully updated and revised edition of this book could not be more timely. The first edition was a plea to North American leaders to confront three crises – hyper-messaging, the labor shortage and the rise of China – by embracing the fact that a Brand is not a logo, advertising or any other marketing communication, but what people think of you. Unfortunately, these crises have only become more serious, and the majority of North American executives still fundamentally misunderstand Brand's true meaning. Yet there is good news: Once you realize that your Brand is what people think of you, you realize it is your culture. Then you can build a "remark-able" Brand that cuts through competing messaging, helps you attract, retain and inspire the best and brightest, and leverage the full power of Branding – our single remaining advantage over the East Asian economies. This new edition is packed with 37 entertaining and practical new stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government – today.
Author: Stephen Brown
Publisher: SAGE
ISBN: 1473988047
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
