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Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 300
Get Book
Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Gestalten
Publisher: Gestalten
ISBN: 9783967040050
Category :
Languages : en
Pages : 256
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Book Description
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
Author: Jane Pavitt
Publisher: Victoria & Albert Museum
ISBN: 9781851773244
Category : Advertising
Languages : en
Pages : 224
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Book Description
Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century. The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops
Author: Diane Degroat
Publisher: Harper Collins
ISBN: 006072613X
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
Gilbert's excitement over starting first grade turns to worry that the teacher will be mean, the work too hard, and his classmates too unfriendly, but throughout the day there are pleasant surprises.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Michael Patterson
Publisher: Lulu.com
ISBN: 1291774882
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all....into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
Author: Clinton Spellman Jr.
Publisher: Lulu.com
ISBN: 130451546X
Category :
Languages : en
Pages : 75
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Book Description
Author: Cheryl B. Edwards
Publisher: Word Alive Press
ISBN: 1486621449
Category : Religion
Languages : en
Pages : 67
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Book Description
What happens when you have nowhere to go from rock bottom, when hope is just another four-letter word? How does life’s spiral turn into a place of victory? In A Brand-New Horizon, Cheryl B. Edwards will navigate you from high mountains of victory to deep caves of desperation. Her journey includes a seventeen-year career competing for Canada at international track-and-field events, culminating in a world-shattering nervous breakdown. That sudden mental collapse led her into a relentless twenty-year battle with mental illness. In this book, Cheryl writes openly about how God redeemed her from the bondage of fear and unspeakable depths of darkness to bring her into His marvellous light. Her desire in sharing her story is to give an account of her personal experience of hope in Jesus. This is a personal testament to the hope she has received through God’s grace.
Author: Kat Bastion
Publisher: Kat Bastion and Stone Bastion
ISBN: 1734806184
Category : Fiction
Languages : en
Pages : 105
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Book Description
Multiple award-winning author Kat Bastion returns with a standalone multicultural romantic comedy novelette, the perfect feel-good escape... Brand New Year. Avery Benson imprinted into her mind an amazing experience she would never allow again. For in the thirty-fifth year of her life, at the stroke of midnight New Year’s Eve, she’d undertaken an adventure. Guided by a resolution of monumental proportions. One that made kicking a habit, losing weight, or getting organized mere child’s play. Her bold resolution in that brand-new year? A brand-new her. But… How far should we go to redefine ourselves?
Author: United States. Special Action Office for Drug Abuse Prevention
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 32
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Book Description
