Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: United States. Congress. Senate. Committee on Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 1508
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Book Description
Author: Gestalten
Publisher: Gestalten
ISBN: 9783967040050
Category :
Languages : en
Pages : 256
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Book Description
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
Author: G. Michael Maddock
Publisher: John Wiley & Sons
ISBN: 0470643595
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,TM which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does.
Author: Diane Degroat
Publisher: Harper Collins
ISBN: 006072613X
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
Gilbert's excitement over starting first grade turns to worry that the teacher will be mean, the work too hard, and his classmates too unfriendly, but throughout the day there are pleasant surprises.
Author: Shilo Taylor
Publisher: Logos Research Systems Inc
ISBN: 1683590228
Category : Religion
Languages : en
Pages : 140
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Book Description
Brand New is a brief and practical 40-day devotional for new believers. Each day you’ll dig into an an important topic and read Bible passages that shed light on it. You’ll learn the basics of the Christian faith: the story of the Bible, the character of God, and the practices of the Christian life. Reflection questions help you respond to what God might be showing you. Each devotion ends with a prayer paraphrased from the Bible so you can learn how to use God’s word in your own prayers. With Brand New you’ll launch into an exciting adventure of trusting God and growing in faith!
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 314
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Book Description
Author: Mainak Dhar
Publisher: Bloomsbury Publishing
ISBN: 9390513103
Category : Self-Help
Languages : en
Pages : 140
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Book Description
Studying in college or business school and wondering what it takes to land your dream job? Early in your career and wondering how to set yourself up for success? Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better? If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on. You. Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.
Author: Chandrika Maelge
Publisher: WestBow Press
ISBN: 1973677377
Category : Religion
Languages : en
Pages : 252
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Book Description
BRAND NEW YOU IN CHRIST, urges a Christian to embrace, grow and move forward in the brand new identity in Christ Jesus in the marketplace. A brand identifies with its maker in the marketplace. Likewise, a Christian’s life must identify with its maker – Lord Jesus Christ. Don’t worry if you do not see immediate results of becoming a born again Christian. We don’t see what is happening to the caterpillar inside the cocoon. We see the end result of the butterfly. Just as a caterpillar becomes a butterfly, a believer’s life is changed by the Holy Spirit to reveal something brand new! The book is written in three sections. Section 1: This section sets the foundation for a brand new you in Christ supported by scriptures. I have also, penned down my personal testimony in this section. Section 2: This section elaborates our brand new identity as given to us by Jesus Christ our Lord and Savior. For practicality, I have used marketing and branding principles to explain the essence of the brand new you in Christ. Section 3: This section encourages the believers to depend on the Word of God, to live and progress in the brand new life in Christ. I have highlighted key scriptures with practical insight to encourage the believers to strengthen their walk as authentic lights that shine for Jesus Christ in the marketplace.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
