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Author: Fritz Wilke
Publisher:
ISBN:
Category :
Languages : en
Pages : 230
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Book Description
Follow along as Fritz Wilke, former Fortune 500 marketer and long-time front-runner in the Sports Car Club of America's top amateur road racing series, tells stories of marketing success and disaster from a club racer's perspective. Use his practical, real-world tips to build your brand and achieve your goals. In this book, you will learn how to: Define your brand purpose Build your brand character Define your brand goals Find your brand voice Embrace your brand personality Build brand consistency Create your team name, logo, and team colors Brand your race car and your racing driver Brand your paddock space Build a branded store Generate social media content Find and grow sponsor partnerships Turn product partnerships into paid partnerships Ever wonder how the professional racing teams do it? How they create "The Look"? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you'll learn how you can use branding to give your racing team "The Look" and elevate your team to the next level, all while keeping within a grassroots-sized budget. You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You'll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!
Author: Fritz Wilke
Publisher:
ISBN:
Category :
Languages : en
Pages : 230
Get Book Here
Book Description
Follow along as Fritz Wilke, former Fortune 500 marketer and long-time front-runner in the Sports Car Club of America's top amateur road racing series, tells stories of marketing success and disaster from a club racer's perspective. Use his practical, real-world tips to build your brand and achieve your goals. In this book, you will learn how to: Define your brand purpose Build your brand character Define your brand goals Find your brand voice Embrace your brand personality Build brand consistency Create your team name, logo, and team colors Brand your race car and your racing driver Brand your paddock space Build a branded store Generate social media content Find and grow sponsor partnerships Turn product partnerships into paid partnerships Ever wonder how the professional racing teams do it? How they create "The Look"? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you'll learn how you can use branding to give your racing team "The Look" and elevate your team to the next level, all while keeping within a grassroots-sized budget. You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You'll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!
Author: Staci M. Zavattaro
Publisher: Springer Nature
ISBN: 3030705056
Category : Law
Languages : en
Pages : 286
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Book Description
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.
Author: Jonathan R. Copulsky
Publisher: St. Martin's Press
ISBN: 0230120342
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
Author: Agnieszka Winkler
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).
Author: H. Meyers
Publisher: Springer
ISBN: 1403905460
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Author: Mona Moufahim
Publisher: Springer Nature
ISBN: 3030832295
Category : Political Science
Languages : en
Pages : 171
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Book Description
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Author: Royce Yuen
Publisher: Routledge
ISBN: 1317623010
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author: Christopher Pich
Publisher: Routledge
ISBN: 1000257940
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author: Laura Busche
Publisher: O'Reilly Media
ISBN: 1492054178
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Author: Brad VanAuken
Publisher: Amacom Books
ISBN: 9780814406816
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."
