Author: Alex B. Porter
Publisher: Createspace Independent Publishing Platform
ISBN: 9781522991052
Category :
Languages : en
Pages : 454
Book Description
Branding Her bundle pack; get episodes 1-6 (Books 1,2 & 3) of the steamy lesbian romance series at a discounted price. Branding Her - Steamy Lesbian Romance Series When single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes along. A woman who doesn't take no for an answer. Will Kaylee let go of her fears and insecurities to fully indulge in Alexis or will it all get too much?
Branding Her Bundle
Brands and Branding
Author: Ashita Aggarwal
Publisher: Taylor & Francis
ISBN: 1000991687
Category : Business & Economics
Languages : en
Pages : 251
Book Description
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
Publisher: Taylor & Francis
ISBN: 1000991687
Category : Business & Economics
Languages : en
Pages : 251
Book Description
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
UnCloned Marketing
Author: Audria Richmond
Publisher: UnCloned Publishing
ISBN: 9781952301032
Category :
Languages : en
Pages :
Book Description
Publisher: UnCloned Publishing
ISBN: 9781952301032
Category :
Languages : en
Pages :
Book Description
The Human Centered Brand
Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Skyrocket Your Business with Social Media Branding
Author: Isis Bradford
Publisher: Mango Media Inc.
ISBN: 1684811619
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started! Grow your business and your brand. Social media strategist and content expert Isis Bradford created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager using Bradford’s The P.A.I.D. Equation method. P.A.I.D stands for how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases! Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. Inside, you’ll find: Marketing and social media branding guidelines to grow your business Business strategies to inspire purchases of your digital products and courses An online business book taking digital serial entrepreneurs to the next level If you liked Hook Point, The Nuclear Effect, or The Fearless Woman's Guide to Starting a Business, you’ll love Skyrocket Your Business with Social Media Branding.
Publisher: Mango Media Inc.
ISBN: 1684811619
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started! Grow your business and your brand. Social media strategist and content expert Isis Bradford created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager using Bradford’s The P.A.I.D. Equation method. P.A.I.D stands for how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases! Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. Inside, you’ll find: Marketing and social media branding guidelines to grow your business Business strategies to inspire purchases of your digital products and courses An online business book taking digital serial entrepreneurs to the next level If you liked Hook Point, The Nuclear Effect, or The Fearless Woman's Guide to Starting a Business, you’ll love Skyrocket Your Business with Social Media Branding.
Branding Queens
Author: Kim D. Rozdeba
Publisher: Rozdeba Brand & Co.
ISBN:
Category : Business & Economics
Languages : en
Pages : 284
Book Description
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam C.J. Walker, Elizabeth Arden, Estée Lauder, Mary Kay Ash, and Anita Roddick (of The Body Shop), all cosmetics and beauty mavericks; women’s apparel innovators Coco Chanel, Liz Claiborne, Tory Burch, and Sara Blakely; Margaret Rudkin, founder of Pepperidge Farm; Olive Ann Beech cofounder of Beech Aircraft; Ruth Handler, cofounder of Mattel toys; Katharine Graham, owner of The Washington Post; Queen Elizabeth II, Sovereign of fifteen nations; Lillian Vernon, direct-mail maven; media moguls Martha Stewart and Oprah Winfrey; and Debbi Fields, founder of Mrs. Fields Cookies. These are the branding queens. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components—Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.
Publisher: Rozdeba Brand & Co.
ISBN:
Category : Business & Economics
Languages : en
Pages : 284
Book Description
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam C.J. Walker, Elizabeth Arden, Estée Lauder, Mary Kay Ash, and Anita Roddick (of The Body Shop), all cosmetics and beauty mavericks; women’s apparel innovators Coco Chanel, Liz Claiborne, Tory Burch, and Sara Blakely; Margaret Rudkin, founder of Pepperidge Farm; Olive Ann Beech cofounder of Beech Aircraft; Ruth Handler, cofounder of Mattel toys; Katharine Graham, owner of The Washington Post; Queen Elizabeth II, Sovereign of fifteen nations; Lillian Vernon, direct-mail maven; media moguls Martha Stewart and Oprah Winfrey; and Debbi Fields, founder of Mrs. Fields Cookies. These are the branding queens. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components—Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.
Branding Her B2, Episodes 7-13
Author: Alex B. Porter
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539369349
Category :
Languages : en
Pages : 542
Book Description
Save money with Bundle 2 (Episodes 7-13) of Branding Her, the steamy lesbian romance series. At the end of episode 6 Alex had pushed things too far... The couple head to a cabin in the country for a weekend of reflection. Will Alex's plan get them past this huge bump in the road or is it finally a dead end for the couple? As you probably guessed, it all worked out okay, sort of... On a family vacation Kaylee and Alexis' relationship faces criticism from none other than Brad, Alexis' brother, giving rise to disturbing questions from Ryan. Then a bigger threat surges as Kaylee and Alex are outted to the office. One of her colleagues stopped her in her tracks. "Kaylee, just so you're aware, there are rumors flying around. Someone said you only got the promotion because you're dating Alexis." After several rough patches in her relationship and facing her demons, Kaylee is ready to move on to her "happily ever after." But life has other ideas... Moving in together is not as easy as Kaylee dreamed. Not when Alex finds adjusting to living with a six-year-old difficult and not when her mother keeps pretending she and Alex are just roommates. Meanwhile Kaylee delves deeper into the carnal world of kink, allowing herself to be pushed beyond her limits. With so much going on, it's no wonder someone calls "red." Will Kaylee ever get her fairy tale ending or is this truly, finally the end?
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539369349
Category :
Languages : en
Pages : 542
Book Description
Save money with Bundle 2 (Episodes 7-13) of Branding Her, the steamy lesbian romance series. At the end of episode 6 Alex had pushed things too far... The couple head to a cabin in the country for a weekend of reflection. Will Alex's plan get them past this huge bump in the road or is it finally a dead end for the couple? As you probably guessed, it all worked out okay, sort of... On a family vacation Kaylee and Alexis' relationship faces criticism from none other than Brad, Alexis' brother, giving rise to disturbing questions from Ryan. Then a bigger threat surges as Kaylee and Alex are outted to the office. One of her colleagues stopped her in her tracks. "Kaylee, just so you're aware, there are rumors flying around. Someone said you only got the promotion because you're dating Alexis." After several rough patches in her relationship and facing her demons, Kaylee is ready to move on to her "happily ever after." But life has other ideas... Moving in together is not as easy as Kaylee dreamed. Not when Alex finds adjusting to living with a six-year-old difficult and not when her mother keeps pretending she and Alex are just roommates. Meanwhile Kaylee delves deeper into the carnal world of kink, allowing herself to be pushed beyond her limits. With so much going on, it's no wonder someone calls "red." Will Kaylee ever get her fairy tale ending or is this truly, finally the end?
Along Came a Rogue
Author: Anna Harrington
Publisher: Hachette+ORM
ISBN: 1455534048
Category : Fiction
Languages : en
Pages : 284
Book Description
THE WICKEDEST SECRET . . . Major Nathaniel Grey is free to bed whomever he wants, whenever he chooses, and that's exactly how he likes it. His only loyalties are to country and the two friends he served with-brothers he'd do anything for. So when one of them is gravely injured and asking for his little sister, Grey will move heaven and earth to bring her home. He's greeted not by the gangly girl he remembers, but a stunningly beautiful woman holding a loaded musket. And he's utterly captivated by her . . . IS A SECRET SEDUCTION Once upon a time, Emily would have loved nothing more than a stolen hour with her brother's best friend, the dashing officer who captured her heart and soul. But things are different now--and so is she. Gone is the eager young woman who believed in love. In her place is a widow weighed down with secrets who desperately needs to disappear before they're revealed. But Grey's sinfully sexy smile offers protection unlike anything she's ever known, tempting her to risk everything . . . even her heart.
Publisher: Hachette+ORM
ISBN: 1455534048
Category : Fiction
Languages : en
Pages : 284
Book Description
THE WICKEDEST SECRET . . . Major Nathaniel Grey is free to bed whomever he wants, whenever he chooses, and that's exactly how he likes it. His only loyalties are to country and the two friends he served with-brothers he'd do anything for. So when one of them is gravely injured and asking for his little sister, Grey will move heaven and earth to bring her home. He's greeted not by the gangly girl he remembers, but a stunningly beautiful woman holding a loaded musket. And he's utterly captivated by her . . . IS A SECRET SEDUCTION Once upon a time, Emily would have loved nothing more than a stolen hour with her brother's best friend, the dashing officer who captured her heart and soul. But things are different now--and so is she. Gone is the eager young woman who believed in love. In her place is a widow weighed down with secrets who desperately needs to disappear before they're revealed. But Grey's sinfully sexy smile offers protection unlike anything she's ever known, tempting her to risk everything . . . even her heart.
Gender, Branding, and the Modern Music Industry
Author: Kristin Lieb
Publisher: Routledge
ISBN: 1351662848
Category : Social Science
Languages : en
Pages : 302
Book Description
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
Publisher: Routledge
ISBN: 1351662848
Category : Social Science
Languages : en
Pages : 302
Book Description
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
All the Year Round
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 732
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 732
Book Description