Branding Chinese Mega-Cities PDF Download
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Author: Per Olof Berg
Publisher: Edward Elgar Publishing
ISBN: 178347033X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont
Author: Per Olof Berg
Publisher: Edward Elgar Publishing
ISBN: 178347033X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont
Author: Haiyan Lu
Publisher: Taylor & Francis
ISBN: 1040103006
Category : Political Science
Languages : en
Pages : 165
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Book Description
This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1000564495
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Author: Zhe Wang
Publisher: Springer Nature
ISBN: 9819920833
Category : Social Science
Languages : en
Pages : 164
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Book Description
This book is a study of the return migration of overseas Chinese students. By 2018, over 3.5 million Chinese students had returned from overseas universities to China, with the megacities of Beijing, Shanghai, and Shenzhen representing by far their main destinations. In other words, when overseas students return to China, many do not return to their hometown but usually land, work and settle down in Beijing, Shanghai and Shenzhen. Their return migration is thus not only transnational, but also internal-urban. This book adopts a multi-level geographical analysis to explore this important phenomenon, exploring why and how returnees choose these three cities and how they experience and interpret their everyday lives in these megacities after their return. In doing so, it highlights the importance of cultural logics and multiscalar thinking of transnational Chinese students’ return migration and illuminates how their transnational migration reproduces domestic socio-spatial inequalities. This book brings an important contribution to the fields of Cultural Geography, Urban Geography, Transnationalism, Migration Studies and Citizenship Studies.
Author: Zheng Zhao
Publisher: World Scientific
ISBN: 9813236833
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
The book evaluates and analyses the level of green development in over 100 major cities in Asia Pacific. A quantitative analysis of the relationship with economic growth, income distribution, innovation capabilities, service sector, governance levels, and city clusters are accumulated and presented in the form of a new index; the Urban Green Development Index (UGDI). Amongst the cities discussed in the case studies are Penang (Malaysia), Singapore, Vladivostok (Russia), Portland (USA), Hamburg (Germany), and Stockholm (Sweden).
Author: Kam Wing Chan
Publisher: Routledge
ISBN: 1351658263
Category : Social Science
Languages : en
Pages : 301
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Book Description
Many agree that rapid urbanization in China in the late 20th and early 21st centuries is a mega process significantly reshaping China and the global economy. China’s urbanization also carries a certain mystique, which has long fascinated generations of scholars and journalists alike. As it has turned out, many of the asserted Chinese feats are mostly fancied claims or gross misinterpretations (of statistics, for example). There does exist, however, an urbanization that displays rather uncommon "Chinese" characteristics that remain to inadequately understood. Building on his three decades of careful research, Professor Kam Wing Chan expertly dissects the complexity of China’s hukou system, migration, urbanization and their interrelationships in this set of journal articles published in the last ten years. These works range from seminal papers on Chinese urban definitions and statistics; and broad-perspective analysis of the hukou system of its first semi-centennial; to examinations of migration trends and geography; and critical evaluations of China’s 2014 urbanization blueprint and hukou reform plan. This convenient assemblage contains many of Chan’s recent important works. Together they also form a relatively coherent set on this topic. They are essential readings to anyone serious about gaining a true understanding of the prodigious urbanization in contemporary China.
Author: John Hannigan
Publisher: SAGE
ISBN: 1526421631
Category : Social Science
Languages : en
Pages : 609
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Book Description
The last two decades have been an exciting and richly productive period for debate and academic research on the city. The SAGE Handbook of New Urban Studies offers comprehensive coverage of this modern re-thinking of urban theory, both gathering together the best of what has been achieved so far, and signalling the way to future theoretical insights and empirically grounded research. Featuring many of the top international names in the field, the handbook is divided into nine key sections: SECTION 1: THE GLOBALIZED CITY SECTION 2: URBAN ENTREPRENEURIALISM, BRANDING, GOVERNANCE SECTION 3: MARGINALITY, RISK AND RESILIENCE SECTION 4: SUBURBS AND SUBURBANIZATION: STRATIFICATION, SPRAWL, SUSTAINABILITY SECTION 5: DISTINCTIVE AND VISIBLE CITIES SECTION 6: CREATIVE CITIES SECTION 7: URBANIZATION, URBANITY AND URBAN LIFESTYLES SECTION 8: NEW DIRECTIONS IN URBAN THEORY SECTION 9: URBAN FUTURES This is a central resource for researchers and students of Sociology, Cultural Geography and Urban Studies.
Author: Lin Ye
Publisher: Springer
ISBN: 1137578246
Category : Political Science
Languages : en
Pages : 274
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Book Description
This book explores the process of urbanization and the profound challenges to China’s urban governance. Economic productivity continues to rise, with increasingly uneven distribution of prosperity and accumulation of wealth. The emergence of individual autonomy including demands for more freedom and participation in the governing process has asked for a change of the traditional top-down control system. The vertical devolution between the central and local states and horizontal competition among local governments produced an uneasy political dynamics in Chinese cities. Many existing publications analyze the urban transformation in China but few focuses on the governance challenges. It is critical to investigate China’s urbanization, paying special attention to its challenges to urban governance. This edited volume fills this gap by organizing ten chapters of distinctive urban development and governance issues.
Author: Phoenix Lam
Publisher: Routledge
ISBN: 0429816472
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Author: Wing-Shing Tang
Publisher: Routledge
ISBN: 1000404382
Category : Science
Languages : en
Pages : 182
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Book Description
Given China’s rapid economic growth and massive urbanization, no one in the world can ignore what is happening in urban China. This book is a critical review of existing urban China research, which is found wanting due to the decontextualized use of theories and concepts developed in the West. Urban China Reframed: A Critical Appreciation consists of epistemological, theoretical and methodological contributions to remedy these limitations by focusing on a number of relevant topics. First, models are widely employed in any study, and China nowadays has invoked models like city system, zones and global city in socio-economic development. How to interpret them in terms of knowledge production in a strong party-state? Second, given the global prevalence of neoliberalism, it is an important debate whether neoliberalism is applicable to China. Third, what is urban ideology in China? How to contextualize it? Are debates about the differentiation between the city and urbanization relevant to China? Fourth, massive rural-urban migration in China has taken place within its mega rural-urban dual system, an institution that has persisted since the 1950s. How does it manifest nowadays? Fifth, has the town-country divide in China, like in the West, disappeared? If not, how can one interpret China’s town-country relations, within the politics and administration of the Chinese state? Sixth, how to decipher the territorial development in the Pearl River Delta, the "world’s factory," under the auspices of the state? The collection of essays in this volume contributes to the theoretical understanding of urban China. The chapters in this book were originally published in the Eurasian Geography and Economics.
