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Gary Benchley, Rock Star

Author: Paul Ford
Publisher: Plume Books
ISBN:
Category : Fiction
Languages : en
Pages : 308

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Book Description
Aspiring rock star Gary Benchley leaves his dead-end life to seek his fortune in that hotbed of hipsters--Williamsburg, Brooklyn. Earnestly optimistic, he chronicles his trials and tribulations of securing a roommate, girlfriend and band in a satirical yet glass-half-full way.

Gary Benchley, Rock Star

Author: Paul Ford
Publisher: Plume Books
ISBN:
Category : Fiction
Languages : en
Pages : 308

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Storyategy

Author: Matt Davies
Publisher:
ISBN: 9781717148629
Category :
Languages : en
Pages : 140

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Book Description
Meaning matters.It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively.How do you create meaning for your brand? Through the power of stories.Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy.This book contains powerful ideas on how to discover, define and live a brand story.Begin your brand transformation today with Storyategy.

Branding Your Practice

Author: Alice Pettey
Publisher: NDS Enterprises LLC
ISBN:
Category : Design
Languages : en
Pages : 266

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Book Description
Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.

Halfmen Of O

Author:
Publisher: Penguin Random House New Zealand Limited
ISBN: 1742532403
Category : Juvenile Fiction
Languages : en
Pages : 212

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Book Description
The first volume of Maurice Gee's acclaimed trilogy wherein Susan and Nick are transported to the terrifying land of O... 'Nick had seen the birthmark on Susan's wrist. It had two parts. Each was shaped like a tear drop, curved like a moon. One was bright red and the other golden brown.' Susan had always been a bit odd and never really got on with her cousin Nick, but the mark on her wrist draws them together in a frightening adventure. They are summoned to the beautiful land of O in a last-ditch attempt to save the planet from cruel Otis Claw and his followers, the evil Halfmen, who have lost every trace of human goodness and kindness. Also available as an eBook

Recovery

Author: Russell Brand
Publisher: Henry Holt and Company
ISBN: 1250141931
Category : Biography & Autobiography
Languages : en
Pages : 287

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Book Description
A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.

Know Your Onions: Corporate Identity

Author: Drew de Soto
Publisher: BIS Publishers
ISBN: 9789063695392
Category : Design
Languages : en
Pages : 0

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Book Description
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

Special Agents Series

Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : International trade
Languages : en
Pages : 998

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Book Description