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Author: Stephan Sonnenburg
Publisher: Springer Science & Business Media
ISBN: 3658015616
Category : Social Science
Languages : en
Pages : 268
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Book Description
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Author: Stephan Sonnenburg
Publisher: Springer Science & Business Media
ISBN: 3658015616
Category : Social Science
Languages : en
Pages : 268
Get Book Here
Book Description
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Author: Robert Klanten
Publisher: Die Gestalten Verlag
ISBN: 9783899554779
Category : Architecture
Languages : en
Pages : 239
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Book Description
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1628923911
Category : Architecture
Languages : en
Pages : 305
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Book Description
Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.
Author: Angie Myung
Publisher: Chronicle Books
ISBN: 145217430X
Category : House & Home
Languages : en
Pages : 274
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Book Description
This debut book from acclaimed Los Angeles lifestyle brand Poketo proves creativity can be sparked anywhere. From a colorful desk in a tiny closet to expansive homes, Creative Spaces explores the lives, homes, and studios of 23 artistic entrepreneurs, authors, and designers through a collection of inspired interiors from across the country that brings art into the everyday. With stunning photography, intimate profiles, and unexpected takeaways, the book showcases an eclectic mix of creatives, including artist Adam J. Kurtz, ceramicist Helen Levi, and DJ Chris Manak, among others. Fusing lifestyle with interior design, this peek into the spaces and lives of creative professionals will motivate dreamers and thinkers to become doers and makers.
Author: Christian Mikunda
Publisher: Kogan Page Publishers
ISBN: 9780749445737
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Author: Scott A. Lukas
Publisher: Lulu.com
ISBN: 1365318141
Category : Architecture
Languages : en
Pages : 366
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Book Description
"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.
Author: Tsypylma Darieva
Publisher: Campus Verlag
ISBN: 3593410567
Category : Social Science
Languages : en
Pages : 329
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Book Description
Was geschieht in eurasischen Städten seit dem Ende der Sowjetunion? Wie werden periphere urbane Räume neu konstruiert, angeordnet und reflektiert in Stimmen der Subkulturen und im Alltag der postsozialistischen Stadt? Bei politischen Ungewissheiten und begleitet von Phänomenen der Globalisierung entsteht hier ein Labor spezifischer urbaner Kulturen. Der Umgang mit urbanen Räumen und Symbolen muss neu verhandelt, die Aneignung öffentlicher Plätze von neuen Akteuren erprobt werden. Der Band bietet ethnografische Einblicke in Städte wie Eriwan, Tiflis, Taschkent oder Osh, die diesen Umbruch erleben.
Author: Ling Bian
Publisher: Routledge
ISBN: 1000404374
Category : Science
Languages : en
Pages : 260
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Book Description
Smart technologies have advanced rapidly throughout our society (e.g. smart energy, smart health, smart living, smart cities, smart environment, and smart society) and across geographic spaces and places. Behind these "smart" developments are a number of seminal drivers, such as social media (e.g. Twitter), sensors (drones, wearables), smartphone apps, and computing infrastructure (e.g. cloud computing). These developments have captured the enthusiasm of the public, while inevitably present unprecedented challenges and opportunities for the geographic research community. When meeting the smart challenges, are there emerging theories, methods, and observations that reveal new spatial phenomena, produce new knowledge, and foster new policies? Smart Spaces and Places addresses questions such as how to make spaces and places "smart", how the "smartness" affects the way we think spaces and places, and what role geographies play in knowledge production and decision-making in a "smart" era. The collection of 21 chapters offers stimulating discussion over the meaning of spaces, places, and smartness; scientific insights into smartness; social-political views of smartness; and policy implications of smartness. The chapters in this book were originally published as a special issue of Annals of the American Association of Geographers.
Author: Steve Sherlock
Publisher: Lexington Books
ISBN: 0739168622
Category : Philosophy
Languages : en
Pages : 299
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Book Description
The Performativity of Value: On the Citability of Cultural Commodities addresses the increased commodification of language in the U.S. cultural economy. The marketing of cultural commodities in formats such as websites, videos, movies, books, online games, or television episodes—as distributed across a wide range of technological devices—means that language is moving across situational contexts to an unprecedented degree. Just as authors quote or paraphrase sources in the construction of a text, subjects “cite” the commodified words, images, and works of others as they construct their social identities. Steve Sherlock discusses how consumer citational practices generate demand for those cultural commodities which align the self with particular subcultural groups. By “re-citing” the exchange value frame within which language itself has acquired an economic worth, consumer citational practices have become performative of the U.S. cultural economy. In order to describe this process, the book extends the work of Judith Butler on the performativity of gender to the performativity of exchange value, as well as to the performativity of subcultural values. The book also develops a critique of the increasing commodification of language in the contemporary economy. Sherlock follows Butler in developing a model of performativity based on Jacques Derrida’s work, particularly regarding the citability of language into new situational contexts. Derrida’s critique of the metaphysics of presence in Western philosophy and culture is extended toward a critique of the assumed presence of exchange value in the cultural marketplace. The book also incorporates the work of the Bakhtin Circle into this framework—especially their insight into how everyday utterances, which “report on” the words of others, become a site for the re-negotiation of values between self and others. The re-citational process used in contemporary identity construction can thus either re-cite the current cultural economy, or resist it. The Performativity of Value contributes to themes examined in social theory, social psychology, literary theory, continental philosophy, and cultural studies, and thus will be of interest to students and scholars working in those areas.
Author: Anne M. Cronin
Publisher: Springer
ISBN: 0230283012
Category : Social Science
Languages : en
Pages : 222
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Book Description
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
