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Author: Hendrik-Jan Grievink
Publisher: Bis Pub
ISBN: 9789063692629
Category : Games & Activities
Languages : en
Pages : 60
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Book Description
Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?
Author: Hendrik-Jan Grievink
Publisher: Bis Pub
ISBN: 9789063692629
Category : Games & Activities
Languages : en
Pages : 60
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Book Description
Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?
Author: Selina A. Fenech
Publisher: Fairies and Fantasy Pty Ltd
ISBN:
Category : Young Adult Fiction
Languages : en
Pages :
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Book Description
Author: Tilde Heding
Publisher: Routledge
ISBN: 1000065529
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
Author: Merry Baskin
Publisher: Kogan Page Publishers
ISBN: 0749447095
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Author: Steve Goodman
Publisher: MIT Press
ISBN: 0262517957
Category : Music
Languages : en
Pages : 291
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Book Description
An exploration of the production, transmission, and mutation of affective tonality—when sound helps produce a bad vibe. Sound can be deployed to produce discomfort, express a threat, or create an ambience of fear or dread—to produce a bad vibe. Sonic weapons of this sort include the “psychoacoustic correction” aimed at Panama strongman Manuel Noriega by the U.S. Army and at the Branch Davidians in Waco by the FBI, sonic booms (or “sound bombs”) over the Gaza Strip, and high-frequency rat repellants used against teenagers in malls. At the same time, artists and musicians generate intense frequencies in the search for new aesthetic experiences and new ways of mobilizing bodies in rhythm. In Sonic Warfare, Steve Goodman explores these uses of acoustic force and how they affect populations. Traversing philosophy, science, fiction, aesthetics, and popular culture, he maps a (dis)continuum of vibrational force, encompassing police and military research into acoustic means of crowd control, the corporate deployment of sonic branding, and the intense sonic encounters of sound art and music culture. Goodman concludes with speculations on the not yet heard—the concept of unsound, which relates to both the peripheries of auditory perception and the unactualized nexus of rhythms and frequencies within audible bandwidths.
Author: Timothy Jung
Publisher: Springer Nature
ISBN: 3030378691
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Author: Timothy J Perfect
Publisher: SAGE
ISBN: 1446296989
Category : Psychology
Languages : en
Pages : 753
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Book Description
A fabulous collection of essays on memory in the real world. The leading scholars have been assembled to produce a volume that is intellectually rich, up-to-date, and truly important. - Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine "An invaluable resource for anyone wishing to access the current state of knowledge of, or contemplating research into, the growing area of applied memory research." - Graham Davies, Editor, Applied Cognitive Psychology The SAGE Handbook of Applied Memory is the first of its kind to focus specifically on this vibrant and progressive field. It offers a broad and comprehensive coverage of recent theoretical and empirical research advances in the psychology of memory as they apply to a range of applied issues, and offers advanced students and researchers the opportunity to survey the literature in the psychology of memory across a range of applied domains. Arranged into four sections: Everyday Memory; Social and Individual Differences in Memory; Subjective Experience of Memory; and Eyewitness Memory, this handbook provides a comprehensive summary and evaluation of scientific memory research as well as theory in a broad range of applied topics including those in cognitive, forensic and experimental psychology. Brought together by world-leading scholars from across the globe, The SAGE Handbook of Applied Memory will be of great interest to all advanced students and academics with an interest in all aspects of applied memory.
Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 1440342695
Category : Design
Languages : en
Pages : 192
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Book Description
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author: Bogdan Lent
Publisher: CRC Press
ISBN: 1000929337
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below: Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above.
Author: Khalid Hussain
Publisher: Frontiers Media SA
ISBN: 2832527280
Category : Science
Languages : en
Pages : 229
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Book Description
