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Author: Kenneth M. Cosgrove
Publisher: Peter Lang
ISBN: 9780820474656
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Author: Kenneth M. Cosgrove
Publisher: Peter Lang
ISBN: 9780820474656
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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Languages : en
Pages :
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Book Description
Author: Reece Peck
Publisher: Cambridge University Press
ISBN: 1108693563
Category : Political Science
Languages : en
Pages : 563
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Book Description
Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.
Author: Brian C. Anderson
Publisher: Simon and Schuster
ISBN: 1621571122
Category : Social Science
Languages : en
Pages : 258
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Book Description
For the better part of 30 years, liberal bias has dominated mainstream media. But author and political journalist Brian Anderson reveals in his new book that the era of liberal dominance is going the way of the dodo bird.
Author: Alex Bruesewitz
Publisher: Bombardier Books
ISBN: 1642939110
Category : Political Science
Languages : en
Pages : 237
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Book Description
Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.
Author: Greg Anrig Jr.
Publisher: Turner Publishing Company
ISBN: 1620458594
Category : Political Science
Languages : en
Pages : 258
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Book Description
Why conservatism equals terrible government--and always will. "Ending the conservative era requires organizing, yes, but also hard thinking and shrewd analysis. When progressives of the future look back at how they triumphed, one of the people they'll thank is Greg Anrig. Drawing inspiration from the work of the early neoconservatives who demolished public support for liberal programs, Anrig casts a sharp eye on conservative ideas and nostrums and shows that many of them simply don't work because they are rooted more in ideological dreams than in reality. Facts are stubborn things, Ronald Reagan once said, and Anrig makes good use of them in this important and engaging book."-E. J. Dionne, syndicated columnist and author of Why Americans Hate Politics "Greg Anrig's wide-ranging and perceptive book looks beyond the ideology of the right and offers a persuasive account of the many policy failures that have emerged out of the conservative movement. Anrig has put the Bush administration and the right to a test that they themselves have carefully avoided. He has held them accountable not for their ideas, but for their performance."-Alan Brinkley, Allan Nevins Professor of History, Columbia University "In this well-researched and witty book, Anrig critiques 'right-wing ideas' by examining what the policies and programs that embodied them have wrought over the last three decades.While giving several conservative ideas their due, he finds their record to be mixed at best."-John J. DiIulio Jr., political science professor and first director of the White House Office of Faith-Based and Community Initiatives "With fastidious research and unimpeachable facts, Greg Anrig establishes the sound proposition that competent governance is incompatible with disbelief in government. The odd combination of the religious right dictating personal morality, 'neoconservatism' preaching unilateral interventionism, and radical libertarian tax cuts have cast our Republic adrift from its moorings. Restoration of common sense to government is long overdue."-Gary Hart, Former United States Senator
Author: Richard A. Viguerie
Publisher: Bonus Books, Inc.
ISBN: 1566252520
Category : Conservatism
Languages : en
Pages : 384
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Book Description
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Author: Judith A. Layzer
Publisher: MIT Press
ISBN: 0262304376
Category : Political Science
Languages : en
Pages : 521
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Book Description
A detailed analysis of the policy effects of conservatives' decades-long effort to dismantle the federal regulatory framework for environmental protection. Since the 1970s, conservative activists have invoked free markets and distrust of the federal government as part of a concerted effort to roll back environmental regulations. They have promoted a powerful antiregulatory storyline to counter environmentalists' scenario of a fragile earth in need of protection, mobilized grassroots opposition, and mounted creative legal challenges to environmental laws. But what has been the impact of all this activity on policy? In this book, Judith Layzer offers a detailed and systematic analysis of conservatives' prolonged campaign to dismantle the federal regulatory framework for environmental protection. Examining conservatives' influence from the Nixon era to the Obama administration, Layzer describes a set of increasingly sophisticated tactics—including the depiction of environmentalists as extremist elitists, a growing reliance on right-wing think tanks and media outlets, the cultivation of sympathetic litigators and judges, and the use of environmentally friendly language to describe potentially harmful activities. She argues that although conservatives have failed to repeal or revamp any of the nation's environmental statutes, they have influenced the implementation of those laws in ways that increase the risks we face, prevented or delayed action on newly recognized problems, and altered the way Americans think about environmental problems and their solutions. Layzer's analysis sheds light not only on the politics of environmental protection but also, more generally, on the interaction between ideas and institutions in the development of policy.
Author: David Lefer
Publisher: Penguin
ISBN: 1101622660
Category : History
Languages : en
Pages : 505
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Book Description
“It is not only the cause, but our manner of conducting it, that will establish character.” —John Dickinson, 1773 A nation at war and widespread mistrust of the military. A financial crash and an endless economic crisis. A Congress so divided it barely functioned. Bitter partisan disputes over everything from taxation and the distribution of wealth to the role of banks and corporations in society. Welcome to the world of the Founding Fathers. According to most narratives of the American Revolution, the founders were united in their quest for independence and steadfast in their efforts to create a stable, effective government. But the birth of our republic was far more complicated than many realize. The Revolution was nearly derailed by extremists who wanted to do too much, too quickly and who refused to rest until they had remade American society. If not for a small circle of conservatives who kept radicalism in check and promoted capitalism, a strong military, and the preservation of tradition, our country would be vastly different today. In the first book to chronicle the critical role these men played in securing our freedom, David Lefer provides an insightful and gripping account of the birth of modern American conservatism and its impact on the earliest days of our nation. Among these founding conservatives were men like John Dickinson, who joined George Washington’s troops in a battle against the British on July 4, 1776, and that same week drafted the Articles of Confederation; James Wilson, a staunch free-market capitalist who defended his home against a mob of radicals demanding price controls and in the process averted a bloody American equivalent to Bastille Day; Silas Deane, who mixed patriotism with profit seeking while petitioning France to aid America; and Robert Morris, who financed the American Revolution and founded the first bank and the first modern multinational corporation in the United States. Drawing on years of archival research, Lefer shows how these and other determined founders championed American freedom while staying faithful to their ideals. In the process, they not only helped defeat the British but also laid the groundwork for American capitalism to thrive. The Founding Conservatives is an intellectual adventure story, full of gunfights and big ideas. It is also an extraordinary reminder of the punishing battles our predecessors fought to create and maintain the free and prosperous nation we know today.
Author: John R. Hibbing
Publisher: Routledge
ISBN: 1136281215
Category : Political Science
Languages : en
Pages : 272
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Book Description
Buried in many people and operating largely outside the realm of conscious thought are forces inclining us toward liberal or conservative political convictions. Our biology predisposes us to see and understand the world in different ways, not always reason and the careful consideration of facts. These predispositions are in turn responsible for a significant portion of the political and ideological conflict that marks human history. With verve and wit, renowned social scientists John Hibbing, Kevin Smith, and John Alford—pioneers in the field of biopolitics—present overwhelming evidence that people differ politically not just because they grew up in different cultures or were presented with different information. Despite the oft-heard longing for consensus, unity, and peace, the universal rift between conservatives and liberals endures because people have diverse psychological, physiological, and genetic traits. These biological differences influence much of what makes people who they are, including their orientations to politics. Political disputes typically spring from the assumption that those who do not agree with us are shallow, misguided, uninformed, and ignorant. Predisposed suggests instead that political opponents simply experience, process, and respond to the world differently. It follows, then, that the key to getting along politically is not the ability of one side to persuade the other side to see the error of its ways but rather the ability of each side to see that the other is different, not just politically, but physically. Predisposed will change the way you think about politics and partisan conflict. As a bonus, the book includes a "Left/Right 20 Questions" game to test whether your predispositions lean liberal or conservative.
