Six Rules of Brand Revitalization PDF Download
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Author: Larry Light
Publisher: FT Press
ISBN: 0134507959
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Author: Larry Light
Publisher: FT Press
ISBN: 0134507959
Category : Business & Economics
Languages : en
Pages : 327
Get Book Here
Book Description
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Author: Alice M. Tybout
Publisher: John Wiley & Sons
ISBN: 111804603X
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Author: Tom Sitati
Publisher: Lulu.com
ISBN: 0557093805
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
Author: Cyril William Emmet
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 122
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Book Description
Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118659961
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Author: Laurence Vincent
Publisher: AMACOM
ISBN: 0814416772
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Author: Max Brand
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 10434
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Book Description
This carefully crafted ebook: "MAX BRAND Ultimate Collection: 90+ Novels & Short Stories (Including Western Classics, Historical Novels, Adventure Tales & Detective Mysteries)" is formatted for your eReader with a functional and detailed table of contents. Frederick Schiller Faust (1892-1944) was an American author best known for his thoughtful Westerns under the pen name Max Brand. Prolific in many genres, he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider The Firebrand Claws of the Tigress The Pearls of Bonfadini Internes Can't Take Money The Secret of Dr. Kildare Above the Law Harrigan! Trailin'! Riders of the Silences Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder The Sheriff Rides Destry Rides Again Sixteen in Nome The Hair-Trigger Kid The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface Red Devil of the Range Seven Faces King of the Range Seven Mile House John Ovington Returns That Receding Brow Hole-In-The-Wall Barrett The Ghost Out of the Dark Beyond the Finish A Special Occasion The Small World Fixed Wine in the Desert Dust Storm ...
Author: Max Brand
Publisher: DigiCat
ISBN:
Category : Fiction
Languages : en
Pages : 8867
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Book Description
Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Dan Barry Series The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter The Ronicky Doone Trilogy Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward The Silvertip Series Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider Other Novels Above the Law Trailin'! Riders of the Silences (Luck) Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan (Gunman's Reckoning) Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless (Free Range Lanning) Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder Destry Rides Again The Hair-Trigger Kid (Duck Hawk's Master) The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface (The Tough Tenderfoot) Red Devil of the Range King of the Range (Strength of the Hills)
Author: John Brynildsen
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 1248
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Book Description
Author: Max Brand
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 8859
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Book Description
The anthology '60+ Western Novels by Max Brand (Including The Dan Barry Series, The Ronicky Doone Trilogy & The Silvertip Collection)' is a monumental collection that captures the essence and breadth of the American West through the pen of Max Brand, the nom de plume of Frederick Schiller Faust. This collection embodies the diverse landscapes of the Western genre, ranging from the untamed wilderness to the conflict between man and nature, and the quest for justice in a lawless land. The anthology showcases a variety of literary styles from gripping narratives, rich character studies, to intricate plots that intertwine fate and redemption, establishing the profound significance of Brand's work within the Western literary canon. Notably, the inclusion of entire series allows readers to deeply engage with recurring characters and their evolving stories, demonstrating Brand's skill in character development and narrative continuity. The contributing author, Frederick Schiller Faust, under his more famous alias Max Brand, was a prolific figure in early 20th-century literature, whose work significantly shaped the Western genre. His narratives were not merely tales of adventure but were imbued with a keen psychological depth and an exploration of human nature, making them resonate with readers and scholars alike. Faust's prolific output and his ability to capture the spirit of the American frontier have rendered his works an integral part of the literary movement that revered the West as a canvas for storytelling. This collection, therefore, not only celebrates the legacy of a remarkable author but also serves as a critical resource for understanding the evolution of Western literature. '60+ Western Novels by Max Brand' is an indispensable anthology for anyone interested in the development of the Western genre, American literature, or the narratives that have shaped perceptions of the American West. It offers readers a unique opportunity to explore a significant body of work by a single author, presenting a comprehensive view of Max Brands contribution to literature. This anthology is a testament to the enduring appeal of Western stories and their capacity to explore complex themes of morality, justice, and identity. Scholars, students, and enthusiasts of Western literature are encouraged to delve into this collection to appreciate the depth and diversity of Max Brands narratives, and to foster a deeper understanding of the genre's place within the broader landscape of American literature.
