BrandSimple: How the Best Brands Keep it Simple and Succeed PDF Download

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BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed PDF Author: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 1403984905
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.