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Author: Mike Sharman
Publisher: Jonathan Ball Publishers
ISBN: 1990931642
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when (or if) to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy. Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status. "Mike Sharman delivers the well needed wake-up call that your brand needs (and your customers deserve)." – Richard Mulholland
Author: Mike Sharman
Publisher: Jonathan Ball Publishers
ISBN: 1990931642
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when (or if) to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy. Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status. "Mike Sharman delivers the well needed wake-up call that your brand needs (and your customers deserve)." – Richard Mulholland
Author: Anne Elizabeth Moore
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
For years the DIY punk / underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens to cultural resistance when it becomes just another marketing platform? Unmarketable examines the corrosive effects of corporate infiltration of the underground - a lively, funny and much-needed look at what this means for activism, commerce and intebrity in a world dominated by corporations.
Author: Vyvian Raoul
Publisher: PM Press
ISBN: 162963591X
Category : Political Science
Languages : en
Pages : 220
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Book Description
Advertising Shits in Your Head calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female, Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler. This is a call-to-arts for a generation raised on adverts. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they impact their practice.
Author: Daniel Drache
Publisher: Polity
ISBN: 0745631797
Category : History
Languages : en
Pages : 209
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Book Description
Social activism and dissent have become global phenomena for our times. Ordinary people across the world are fighting back. This newly potent political force has defeated governments in India and Spain, and has brought down the EU draft constitution. Disaffected by the triumph of markets, public goods, public interest and public spaces are regaining political ground. Daniel Drache argues that, feeding off distrust and suspicion of governments, and assisted by the new cultural flows of people, ideas and information, this is a political phenomenon without historical precedent. No-one owns the new public, elites remain baffled by its power and impact. No-one can contain its innovative, inclusive and rapidly evolving organizational style. No-one can determine when the current cycle of dissent will peak. This lively and engaging book is a must-read for anyone interested in the role of protesters and publics in contemporary politics.
Author: Nicole Cammorata
Publisher: Simon and Schuster
ISBN: 1440556415
Category : Reference
Languages : en
Pages : 211
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Book Description
The most influential words and phrases of 2013! Every day, hundreds of new words join our vocabulary, whether they're scientific creations, cultural terms, or politically and historically charged additions. With Words You Should Know 2013, you will not only be able to keep up with the changing language, but also discover how these important concepts will impact your life in 2013. This book reveals the origins, usage, and influence of 201 brand-new expressions, including: Gaia mission: a European Space Association project that will map out the galaxy Cash mob: a spinoff of a flash mob, this group of shoppers descends upon an establishment with the idea that they will all spend a collectively agreed-upon sum in order to stimulate the local economy Babymoon: a short vacation an expecting couple takes to savor the simplicity of life before children SkyVue: aiming to be the world's third-largest Ferris Wheel in the world, this 500-foot ride will be the newest addition to the Vegas skyline in 2013 From cyberespionage and gendercide to the Great Pacific Garbage Patch and aerostats, Words You Should Know 2013 presents you with words and phrases that will define your way of life this year.
Author: Nicole Rogers
Publisher: Routledge
ISBN: 0429878524
Category : Law
Languages : en
Pages : 259
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Book Description
The book examines the narratives of climate change which have developed and which are currently evolving in three areas: law, fiction and activism. Narratives of climate change generated by litigants, judges, writers of fiction and activists are having, and will have, a profound effect on the way we respond to the climate change crisis. Acknowledging the prevalence of unreliable narrators, this book explores the reliability and significance of different forms of climate narrative. The author analyses overlapping themes and points of intersection, considering the recurrent motif of the trickster, the prominence of the child, the significance and ongoing viability of the rights discourse, and the increasingly prevalent emergency framing with its multiple implications for law’s empire. She asks how law, fiction and activism measure up as textual and performative fora for telling the story of climate change and anticipating a climate-changed future. And, in addition, how can they help foster transformative narratives which empower us to confront the climate change crisis? This highly topical, cross-disciplinary work will be of interest to anyone concerned about the growing climate emergency and makes a valuable contribution to climate law, environmental law, the environmental humanities and ecocriticism.
Author: Veerle Heyvaert
Publisher: Edward Elgar Publishing
ISBN: 1788119630
Category : Law
Languages : en
Pages : 415
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Book Description
This illuminating Research Handbook offers a detailed overview and critical discussion of the key themes and perspectives that characterize the burgeoning research area of transnational environmental law. Varied perspectives from leading and emerging scholars are brought together to deliver methodological and conceptual frameworks for future research, whilst providing an original view on this emerging field of law.
Author: Eleftheria J. Lekakis
Publisher: SAGE
ISBN: 1529786886
Category : Political Science
Languages : en
Pages : 217
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Book Description
"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Author: Rosi Braidotti
Publisher: Columbia University Press
ISBN: 0231153880
Category : Philosophy
Languages : en
Pages : 346
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Book Description
This revised and expanded edition retains all but two of Braidotti's original essays, including her investigations into epistemology's relation to the 'woman question', feminism and biomedical ethics; European feminism; and the possible relations between American feminism and European politics and philosophy. A new piece integrates Deleuze and Guattari's concept of the 'becoming-minoritarian' more deeply into modern democratic thought, and a chapter on methodology explains Braidotti's methods while engaging with her critics.
Author: Desmond Manderson
Publisher: University of Toronto Press
ISBN: 1442630337
Category : Law
Languages : en
Pages : 376
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Book Description
In Law and the Visual, leading legal theorists, art historians, and critics come together to present new work examining the intersection between legal and visual discourses. Proceeding chronologically, the volume offers leading analyses of the juncture between legal and visual culture as witnessed from the fifteenth to the twenty-first centuries. Editor Desmond Manderson provides a contextual introduction that draws out and articulates three central themes: visual representations of the law, visual technologies in the law, and aesthetic critiques of law. A ground breaking contribution to an increasingly vibrant field of inquiry, Law and the Visual will inform the debate on the relationship between legal and visual culture for years to come.
