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Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 9780071398503
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 9780071398503
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 0071597301
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 0071436340
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: Jim Osman
Publisher:
ISBN: 9780692512449
Category :
Languages : en
Pages : 254
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Book Description
This book offers a critique of common spiritual warfare practices including binding Satan, renouncing curses, spiritual mapping and exorcisms. Using Scripture, and Scripture alone, Pastor Jim Osman shows that true spiritual warfare is not a battle over territory, but a battle for the truth. The book is divided into four sections: Establishing Biblical Principles, Exposing Unbiblical Practices, Explaining Biblical Perspectives and Examining a Biblical Passage. A biblical approach to spiritual warfare recognizes the Bible as the sole authority, rejects unbiblical and man-made methods, and rests in Christ and His finished work for victory. Many in the modern spiritual warfare movement teach a methodology of spiritual warfare that is more akin to something you would find in a Harry Potter novel (renouncing curses and using prayer mantras to seize territory) than anything described in Scripture. Many of these practices reflect a theology built on anecdotes, experience, and interviews with demons rather than a sound exegesis of Scripture. Footnoted quotations of authors like Mark Bubeck, Neil T. Anderson, and others are compared against Scripture to show that modern spiritual warfare "experts" have abandoned the authority of Scripture and opted for man-made methods to wage spiritual battle. The chapters include a study of the three enemies that every Christian faces: the world, the flesh, and the devil. Pastor Osman answers from Scripture the questions: Can a Christian be demon-possessed? Is Christ's authority ours? and, What about exorcisms? One chapter includes a helpful discussion of the link between spiritual warfare and a believer's sanctification. The foreword is written by international conference speaker Justin Peters (justinpeters.org). This book is being published as an e-book as a fundraiser to finish the new church building of Kootenai Community Church (www.kootenaichurch.org) of which Jim is one of the pastors. All the proceeds go the building fund for the completion of that project. You can see regular updates at http: //www.truthorterritory.com .
Author: Chris Boudreaux
Publisher: Pearson Education
ISBN: 0133115399
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Pioneering businesses have shown that a more social workforce can dramatically improve brand awareness and customer service, increase revenue, and drive greater value and performance from marketing and sales. For this to work, employees must engage in real-time conversations, even if they aren't professional communicators. This requires new skills, governance, and infrastructure, as well as new ways of managing risk. Social business pioneers Chris Boudreaux and Susan Emerick present frameworks, guidelines, and new case studies for managing these changes within your business.
Author: Jason Fry
Publisher: Random House Worlds
ISBN: 0345542746
Category : Fiction
Languages : en
Pages : 258
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Book Description
THE DEFINITIVE GUIDE TO THE ULTIMATE INTERGALACTIC BATTLEFIELD Like many a great epic, Star Wars is rooted in a rich history of armed conflict. Now, for the first time, the facts, figures, and fascinating backstories of major clashes and combatants in the vast Star Wars universe have been documented in one fully illustrated volume. Extensively researched and inventively written, Star Wars: The Essential Guide to Warfare combines action-filled narrative with encyclopedic knowledge that: • explores notable military units and groups • traces the development of significant armaments and technologies • profiles key warship classes, ground units, and manufacturers • provides capsule biographies of great military leaders • presents eyewitness troopers’ accounts of combat • plus—enough additional profiles, intel, history, and lore to span the cosmos! Encompassing all of the Star Wars media, including the legendary films, the hit TV series Star Wars: The Clone Wars, the bestselling books, comics, and videogames, and packed with original artwork, Star Wars: The Essential Guide to Warfare is a conquering achievement.
Author: A. R. B. Linderman
Publisher: University of Oklahoma Press
ISBN: 0806155191
Category : Biography & Autobiography
Languages : en
Pages : 289
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Book Description
Britain’s Special Operations Executive (SOE), which conducted sabotage campaigns and supported resistance movements in Axis-occupied Europe and in Asia, is often described as Winston Churchill’s brainchild. But as A. R. B. Linderman reveals in this engrossing history, the real genius behind Britain’s clandestine warriors was Colin Gubbins, a British officer who forged the SOE by drawing on lessons learned in irregular conflicts around the world. Following Gubbins through operations he studied and participated in, Linderman maps the evolution of the SOE from its origins to its doctrine to its becoming a critical institution. Part biography, part intellectual and organizational history, Rediscovering Irregular Warfare is the first book to explore the origins of a substantial force in the Allies’ victory in World War II. Although popular history holds that Britain entered World War II with no prior knowledge of or experience with underground warfare, Rediscovering Irregular Warfare tells us otherwise. Linderman finds ample precedent in the clearly documented work of Gubbins and his fellow clandestine organizers. He traces Gubbins’s career from 1914 through World War I and such irregular conflicts as the Allied intervention in Russia, the Irish Revolution, and conflicts in British India. To these firsthand experiences, Gubbins added the insights of colleagues who had served with him and in Iraq, as well as what he learned from the Second Anglo-Boer War, the Arab Revolt led by T. E. Lawrence, the German guerrilla war in East Africa, the revolt in Palestine between the world wars, the Spanish Civil War, and the Second Sino-Japanese War. The two booklets that Gubbins wrote based on his accumulated knowledge offered the first synthesis of British unconventional warfare doctrine: practical guides that emphasized the centrality of local populations; the collection, protection, and use of intelligence; the necessity of cooperating with conventional forces; and the use of speed, surprise, and escape in ambush operations. In 1940, when Gubbins joined the newly created SOE, the experience and know-how codified in his guides formed the basis of Britain’s approach to irregular warfare. The history of the SOE’s doctrinal origins is Colin Gubbins’s story. By telling that story, Rediscovering Irregular Warfare amplifies and clarifies our understanding of the Second World War—and of doctrines of unconventional warfare in the twentieth century.
Author: Steele Brand
Publisher: Johns Hopkins University Press
ISBN: 1421429861
Category : History
Languages : en
Pages : 393
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Book Description
How Rome's citizen-soldiers conquered the world—and why this militaristic ideal still has a place in America today. "For who is so worthless or indolent as not to wish to know by what means and under what system of polity the Romans . . . succeeded in subjecting nearly the whole inhabited world to their sole government—a thing unique in history?"—Polybius The year 146 BC marked the brutal end to the Roman Republic's 118-year struggle for the western Mediterranean. Breaching the walls of their great enemy, Carthage, Roman troops slaughtered countless citizens, enslaved those who survived, and leveled the 700-year-old city. That same year in the east, Rome destroyed Corinth and subdued Greece. Over little more than a century, Rome's triumphant armies of citizen-soldiers had shocked the world by conquering all of its neighbors. How did armies made up of citizen-soldiers manage to pull off such a major triumph? And what made the republic so powerful? In Killing for the Republic, Steele Brand explains how Rome transformed average farmers into ambitious killers capable of conquering the entire Mediterranean. Rome instilled something violent and vicious in its soldiers, making them more effective than other empire builders. Unlike the Assyrians, Persians, and Macedonians, it fought with part-timers. Examining the relationship between the republican spirit and the citizen-soldier, Brand argues that Roman republican values and institutions prepared common men for the rigors and horrors of war. Brand reconstructs five separate battles—representative moments in Rome's constitutional and cultural evolution that saw its citizen-soldiers encounter the best warriors of the day, from marauding Gauls and the Alps-crossing Hannibal to the heirs of Alexander the Great. A sweeping political and cultural history, Killing for the Republic closes with a compelling argument in favor of resurrecting the citizen-soldier ideal in modern America.
Author: Roger Trinquier
Publisher: DIANE Publishing
ISBN: 142891689X
Category : France
Languages : en
Pages : 131
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Book Description
