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Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324
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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 1788602757
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Author: Gauri Chaudhari
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Sheena Nahm
Publisher: Lexington Books
ISBN: 0739183036
Category : Social Science
Languages : en
Pages : 149
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Book Description
The Work of Play: Child Psychotherapy in Contemporary Korea is an ethnography that investigates a child play therapy program as it leaves the United States and takes root in South Korea. At the heart of this book is a group of female therapists figuring out how to make a living in an emerging sector while improving the lives of the children they treat. They grapple with questions about maintaining program fidelity while translating and transforming the program to be socially and culturally relevant. Based on years of research, The Work of Play traces how therapeutic expertise is cultivated by combining instinct with formal training. Readers will follow a group of therapists as they form professional roots in the pediatric mental health landscape of contemporary Seoul and see what life is like at the intersection of stigma and demand.
Author: Dugan, Erin M.
Publisher: IGI Global
ISBN: 1522582274
Category : Medical
Languages : en
Pages : 316
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Book Description
Play therapy training clinics are an important aspect of the clinical mental health field. An approved play therapy training center should offer direct play therapy services to children and families and provide quality education, training, research, and supervision. While each setting may have a set of contractual standards for supervision, few offer advice for setting up such approved centers and training clinics. Developing and Sustaining Play Therapy Clinics is a collection of innovative research on policies and procedures for university-based play therapy clinical settings to help guide practitioners in multiple areas including emergency and crisis situations, paperwork requirements, and mandated reporting requirements. While highlighting topics including adventure therapy, clinic branding, and playroom design, this book is ideally designed for clinic directors, psychologists, psychiatrists, play therapy practitioners, academics, administrative supervisors, and researchers.
Author: Mika Brzezinski
Publisher: Hachette Books
ISBN: 1602865957
Category : Self-Help
Languages : en
Pages : 208
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Book Description
The bestselling motivational guide that TheAtlantic.com calls "a rallying cry for women to get the money they deserve." Why are women so often overlooked and underpaid? What are the real reasons men get raises more often than women? How can women ask for -- and actually get--the money, the job, the recognition they deserve? Prompted by her own experience as cohost of Morning Joe, Mika Brzezinski asked a wide range of successful women to share the critical lessons they learned while moving up in their fields. Power players such as Facebook's Sheryl Sandberg, Senator Elizabeth Warren, Harvard's Victoria Budson, comedian Susie Essman, and many more shared their surprising personal stories. They spoke candidly about why women are paid less and the pitfalls women face -- and play into. Now expanded to address gender dynamics in the #MeToo era, Know Your Value blends compelling personal stories with the latest research on why many women don't negotiate their compensation, why negotiating aggressively usually backfires, and what can be done about it. For any woman who has ever wondered if her desire to be liked can be a liability (yes), if there is a way to reclaim her contribution after it's been co-opted in a meeting (yes), and if there are strategies men use to get ahead that women should too (yes!), Know Your Value provides vital advice to help women be their own best advocates.
Author: Russell Kennedy
Publisher: St. Martin's Essentials
ISBN: 125036597X
Category : Self-Help
Languages : en
Pages : 462
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Book Description
From physician and neuroscientist Russell Kennedy, MD comes an award-winning book that offers a revolutionary, life-changing approach to healing anxiety. Break the cycle of anxiety with the newly upgraded and expanded second edition. After years of trying different therapies for his debilitating anxiety without success, Dr. Russell Kennedy had an epiphany: anxiety does not start in the brain. Anxiety starts in the body, where trauma is stored and physical and emotional perception begin. Alarm bells originating in the body are what trigger those anxious thoughts that we call anxiety, and Russ realized that true healing starts only when we learn not to conflate the two. He understood that existing therapies focused only on the mind would never get to the root of the problem—at best, they could help manage symptoms, but they’d never truly heal anxiety. Wanting to make a difference for the millions who suffer from anxiety disorder, Russ created Anxiety Rx, a book that blends his personal story with medical science, neuroscience, and developmental psychology. Readers learn how to sever the connection between the somatic alarm and the flood of anxious thoughts—in the process they begin to heal old trauma and gain a sense of control previously unknown. Russ offers techniques not only for our thinking minds, but for our feeling bodies, changing not just our mindset, but our “body-set.” Unraveling the intricate relationship between anxiety, the body, and the mind, Anxiety Rx offers a profound path toward healing and growth.
Author: Jean-Claude Usunier
Publisher: Routledge
ISBN: 1317067096
Category : Religion
Languages : en
Pages : 277
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Book Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Author: Jeremy Holmes
Publisher: Routledge
ISBN: 1317710991
Category : Psychology
Languages : en
Pages : 200
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Book Description
In recent decades, attachment theory has gained widespread interest and acceptance, although the relevance of attachment theory to clinical practice has never been clear. The Search for the Secure Base shows how attachment theory can be used therapeutically. Jeremy Holmes introduces an exciting new attachment paradigm in psychotherapy with adults, describing the principles and practice of attachment-informed therapy in a way that will be useful to beginners and experienced therapists alike. Illustrated with a wide range of clinical examples, this book will be welcomed by practitioners and trainees in psychotherapy, psychoanalysis and in many other disciplines.
