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Author: Robert Klanten
Publisher: Die Gestalten Verlag
ISBN: 9783899554779
Category : Architecture
Languages : en
Pages : 239
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Book Description
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Author: Robert Klanten
Publisher: Die Gestalten Verlag
ISBN: 9783899554779
Category : Architecture
Languages : en
Pages : 239
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Book Description
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Author: Christian Mikunda
Publisher: Kogan Page Publishers
ISBN: 9780749445737
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787142
Category : Social Science
Languages : en
Pages : 280
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Book Description
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Author: Alexander Gutzmer
Publisher: Routledge
ISBN: 1135072582
Category : Architecture
Languages : en
Pages : 185
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Book Description
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Author: Andy Pike
Publisher: John Wiley & Sons
ISBN: 1118556399
Category : Social Science
Languages : en
Pages : 248
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Book Description
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Author: Liz Moor
Publisher: Berg
ISBN: 1845203836
Category : Social Science
Languages : en
Pages : 200
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Book Description
"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.
Author: Robert Klanten
Publisher: Die Gestalten Verlag-DGV
ISBN: 9783899559415
Category : Architectural design
Languages : en
Pages : 0
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Book Description
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow. This creative struggle has heralded a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.
Author: A. Sivakumar
Publisher: Excel Books India
ISBN: 9788174465757
Category : Marketing
Languages : en
Pages : 244
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Book Description
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Author:
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814346993
Category : Self-Help
Languages : en
Pages : 546
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Book Description
Author: Jeremy Kourdi
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312010
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
