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Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
Get Book Here
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Author: Chong Jin Chua
Publisher: World Scientific
ISBN: 9811265046
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.
Author: Mahdev Mohan
Publisher: Cambridge University Press
ISBN: 1108576559
Category : Law
Languages : en
Pages : 469
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Book Description
This collection critically discusses the increasing significance of Asian States in the field of international investment law and policy. Consisting of contributions authored by a leading team of scholars and practitioners of international investment law, this volume contains analyses of both national and multilateral investment law rule-making in Asia, including a critical discussion of certain States' approaches to balancing the different tension between investment protection and the preservation of States' regulatory sovereignty. It also contains thematic chapters on cutting-edge developments which are of relevance to Asia as well as the global community, such as investors' obligations of due diligence, additional transparency in treaty-based investment arbitration responses by ASEAN member States to transboundary haze pollution, and the relevance of human rights obligations in international investment law. It also contemplates future possibilities for investor-State dispute settlement, including the use of investor-State mediation in view of the Singapore Convention on Mediation.
Author: Demetris Vrontis
Publisher: Springer
ISBN: 3319909452
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814398705
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Author: Sivamohan Valluvan
Publisher: Manchester University Press
ISBN: 152612615X
Category : Social Science
Languages : en
Pages : 278
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Book Description
Nationalism has reasserted itself today as the political force of our times, remaking European politics wherever one looks. Britain is no exception, and in the midst of Brexit, it has even become a vanguard of nationalism’s confident return to the mainstream. Intellectual attempts to account for nationalism’s resurgence have however floundered. Desperately trying to read nationalism through one overarching cause – as capitalist crisis, as cultural backlash, or as social media led anti-Establishment politics – these accounts have proven woefully inadequate. This book argues that the only way to understand nationalism is through nationalism itself. To understand it as the key force of modernity that calls upon all existing ideological traditions in asserting its appeal: whether it is liberal, conservative, neoliberal or left-wing. This ideological clamour that characterises today’s British nationalism requires both recognition and theorisation. A meaningful understanding of new nationalism must reckon with the ideological range animating it and the deeply hostile aversion to different racial minorities that pervades its respective ideologies. Drawing on a variety of cultural and political themes – ranging from Corbyn’s dithering, the cult of Churchillism, the neoliberal fixation with a ‘point-system’ immigration policy, the muscular secularism of Richard Dawkins and friends, fears that the white working class have ‘become black’, and even simply the strange appeal of Harry Potter and Game of Thrones – this book provides a dazzling but always detailed study of how nationalism is the politics of today only because it is a politics of everything.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928496
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Author: Henry Kissinger
Publisher: Penguin Books
ISBN: 0143127713
Category : Biography & Autobiography
Languages : en
Pages : 434
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Book Description
a conviction that has guided its policies ever since. Now international affairs take place on a global basis, and these historical concepts of world order are meeting. Every region participates in questions of high policy in every other, often instantaneously. Yet there is no consensus among the major actors about the rules and limits guiding this process, or its ultimate destination. The result is mounting tension. Grounded in Kissinger's deep study of history and his experience as National Security Advisor and Secretary of State, World Order guides readers through crucial episodes in recent world history. Kissinger offers a unique glimpse into the inner deliberations of the Nixon administration's negotiations with Hanoi over the end of the Vietnam War, as well as Ronald Reagan's tense debates with Soviet Premier Gorbachev in Reykjavík.
Author: D. Bell
Publisher: Springer
ISBN: 023037641X
Category : Political Science
Languages : en
Pages : 203
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Book Description
This book challenges the view that liberal democracy is the inevitable outcome of economic modernization. Focusing on the stable and prosperous societies of Pacific Asia, it argues that contemporary political arrangements are legitimised by the values of hierarchy, familism and harmony. An arrangement that clearly contrasts with a western understanding of political liberalism and the communicatory democracy it facilitates. Instead of political change resulting from a demand for autonomy by interest groups in civil society, the adoption of democratic practice in Asia ought to be viewed primarily as a state strategy to manage socio-economic change.
Author: Sohaela Amiri
Publisher: Springer Nature
ISBN: 3030456153
Category : Political Science
Languages : en
Pages : 375
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Book Description
This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics. The chapters present theoretical and analytical approaches to the study of city diplomacy as well as case studies to capture the nuances of the practice. By bringing together a diverse group of authors in terms of their geographic location, academic and practitioner backgrounds, the volume speaks to multiple disciplines, including diplomacy, political science, communication, sociology, marketing and tourism.
