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Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
Get Book Here
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Author: Chong Jin Chua
Publisher: World Scientific
ISBN: 9811265046
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.
Author: Phoenix Lam
Publisher: Routledge
ISBN: 0429816464
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Author: Mahdev Mohan
Publisher: Cambridge University Press
ISBN: 1108576559
Category : Law
Languages : en
Pages : 469
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Book Description
Critically discusses the increasing significance of Asian States in the field of international investment law and policy. Contains analyses of national investment law rule-making in Asia, contributions of Asian States on cutting-edge developments to the global community, and contemplates future possibilities for investor-State dispute settlement.
Author: Demetris Vrontis
Publisher: Springer
ISBN: 3319909452
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814398705
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Author: Fook Kwang Han
Publisher: Marshall Cavendish International (Asia)
ISBN: 9789814677622
Category : Prime ministers
Languages : en
Pages : 0
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Book Description
Lee Kuan Yew passed away on 23 March 2015 at the age of 92. This book, which was first published in 1998, tells the story of his life from when the Japanese occupied Singapore in 1941 until 1998 when he was Senior Minister. Based on 13 exclusive interviews held over 30 hours, this book chronicles the events, people and political fortunes that were to shape Lee's view of the world, as well as the path he set for the transformation of Singapore. It delves into the choices he made, the political turnings he took, the insights gained and lessons learnt, some of which were expounded to the authors for the first time, with wit, wisdom, candor and vivid recollection. Written by three leading journalists from The Straits Times.
Author: Duncan Green
Publisher: Oxfam
ISBN: 0855985933
Category : Social Science
Languages : en
Pages : 540
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Book Description
Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928496
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Author: Lee Kuan Yew
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814561770
Category : Political Science
Languages : en
Pages : 633
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Book Description
Few gave tiny Singapore much chance of survival when independence was thrust upon it in 1965. Today the former British trading post is a thriving Asian metropolis with one of the world’s highest per capita income. The story of that transformation is told here by Singapore’s charismatic, controversial founding father Lee Kuan Yew. From Third World To First continues where the best-selling first volume, The Singapore Story, left off, and brings up to date the story of Singapore’s dramatic rise. It was first published in 2000. Delving deep into his own meticulous notes and previously unpublished papers and cabinet records, Lee details the extraordinary efforts it took for an island city-state in Southeast Asia to survive, with just “a razor’s edge” to manoeuvre in, as Albert Winsemius, Singapore’s economic advisor in the 1960s, put it.We read how a young man of 42 and his cabinet colleagues finished off the communist threat to the fledging state’s security, and began the long, hard work of building a nation: creating an army from scratch, stamping out corruption, providing mass public housing, and masterminding a national airline and airport. Lee writes frankly about his trenchant approach to political opponents and his often unorthodox views on human rights, democracy and inherited intelligence, aiming always “to be correct, not politically correct”. Nothing about Singapore escaped his watchful eye: whether choosing shrubs for roadsides, restoring the romance of historic Raffles Hotel of persuading young men to marry women as well-educated as themselves. Today’s safe, tidy Singapore certainly bears his stamp, but as he writes, “If this is a nanny state, I am proud to have fostered one.”
