Author: Mainak Dhar
Publisher: Penguin UK
ISBN: 9386057212
Category : Literary Collections
Languages : en
Pages : 187
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Book Description
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
Author: Vinay Rajagopal Iyer
Publisher: Blue Rose Publishers
ISBN:
Category : Self-Help
Languages : en
Pages : 328
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Book Description
Author: PKD Nambiar
Publisher: Indus Scrolls Press
ISBN:
Category : Self-Help
Languages : en
Pages : 194
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Book Description
“You, Too, can be a Brand by PKD Nambiar is a useful guide to those seeking to create or strengthen a personal brand,” writes Shashi Tharoor. Written in a lucid and interesting way, the book treats the subject in an attractive manner bereft of jargon. A self-taught brand builder, Nambiar helps scores of corporates shape their strategies to emerge as formidable brands. His experience as an advertising professional has also sharpened his insights and understanding of the requirements of today’s consumer
Author: Aarif
Publisher: Arihant Publications India limited
ISBN: 9325298481
Category :
Languages : en
Pages : 145
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Book Description
1. This book is the ultimate guide for the fashion entrances 2. The guide is divided into 7 main sections 3. Complete theory has been synced with the syllabus 4. For section practice 2 Sections Tests are given in each 5. MCQs, Crack Sets and Previous Solved Papers for complete practice 6. Detailed Solutions of Solved paper 2021 & Crack Sets also have been provided. The best thing about fashion is that it ‘changes’. Miuccia Prada once said, “What you wear is how you represent yourself to the world. Fashion is instant language.” the top institutions like; NID, NIFT and IIFT conduct their own entrance exam to provide good and flourishing careers in the field of fashion. Get yourself prepared with “The Ultimate Guide for NIFT, NID, IIFT Entrance Examination 2022” that leads on the path of fashion and covering almost every institution entrance test syllabus. It carries complete study material that covers for both graduate and postgraduate entrance. Entire syllabus of the book has been categorized in 7 majors and sub categorized into chapters for complete learning. For good grasping of concepts, each chapter has been well explained & elaborated in a student friendly manner. At the end of every section 2 Section Tests are given for quick revision of subjects and ample number of MCQs are provided for complete practice. Last but not the least, well detailed Solved Paper of 2021& 3 Crack Sets are given to analyze the paper pattern. TOC NIFT Solved Paper (2021 – 2015), Numerical Ability, English Language and Comprehension, Reasoning and Logical Deduction, General Awareness, Case Studies and Caselets, Creative Ability, Group Discussion & Personal Interview, Crack Sets (1-3), Answer to Sections Test and Crack Sets (1-3)
Author: Arihant Experts
Publisher: Arihant Publications India limited
ISBN: 9324196561
Category :
Languages : en
Pages : 896
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Book Description
One certain thing in the fashion world is change. Fashion is a language which tells a story about the person who wears it. Katherine Hamnett, a Top British Fashion designer describes fashion as “Clothes create a wordless means of communication that we all understand”. Some of the top Institution like NIFT, NID and IIFT conduct their respective entrance exams to provide lucrative and flourishing careers in fashion designing. The Ultimate Guide for NIFT/ NID/ IIFT leads you to the path of fashion and its design, comprehensively covering all the syllabus of almost all the universities and Institutions which are offering the bachelors and masters courses in Fashion Designing. The book carries complete study material that covers both Undergraduate and Postgraduate entrance examinations. It has been divided into Seven Sections which are further divided into chapter as per the syllabi and exam pattern. The explanation of each section has well elaborated leave no stones untouched in a lucid manner. After each section 2 Sections Tests provided for the quick revision of the concepts, ample number of MCQs have been provided and for the complete practice 3 Practice Sets have been provided at the end of the book, Detailed Solved Paper 2020 have been provided to give hint to the level and types of questions they come in the exams.
Author: Paul, Arun Kumar
Publisher: IGI Global
ISBN: 1522526633
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices.
Author: Vastu Guru Abhishek Goel
Publisher: Vastu Guru Abhishek Goel
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 35
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Book Description
In Numero Sutras, Vastu Guru Abhishek Goel has revealed all the hidden secrets behind the magical power of Numbers for creating more Money, Good Health and Prosperity in Life. After reading this book, you will get answers to what is Numerology? How does it work? What is your Destiny Number, Supportive Number and Lucky Number? How to Find Universal Consciousness Number, SubConscious Number and How to Change your Name Spelling or Create a Powerful Brand name with the help of Numerology. Also, you will learn How to apply Vastu Remedies in your Home, Office or Factory based on your Lucky Number for More Money, Growth and Happiness? You will also be able to find your Lucky Gemstone with the help of Numerology.
Author:
Publisher:
ISBN:
Category : Hindu law
Languages : en
Pages : 414
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Book Description
Author: Jagdeep Kapoor
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Author: Sandeep Mehndiratta
Publisher: Notion Press
ISBN: 1638508399
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
For Challengers who wish to generate Ideas that sell & take them to the finishing line. They start with seeking an answer to: a. I want to start, but what, how, and where to start? b. I already have an idea, how can I build conviction and a business model? c. I am a professional in a job, can an entrepreneurial mindset help me? d. I am in the middle of my career, can I start something now? “Entrepreneur”, the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being: a. Idea generation: Ideas that sell b. Fishing the Niche c. Value proposition d. Designing differentiation e. Business Modelling, and more Every chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job. The book includes: a. Start-up Shastra: 15 Sutras b. 100 trending start-ups in 10 categories c. Winning business models d. Innovative techniques e. Actionable takeaways f. Anecdotes & inspiring stories g. FREE E-book on 7 STEPS STARTUP SYSTEM h. FREE Workshop on OUT OF THE BOX THINKING
