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Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
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Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Author: Ken Power
Publisher: Cricketsong Books
ISBN: 9780971448100
Category : Business failures
Languages : en
Pages : 0
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Book Description
The rise and fall of Value America.com.
Author: Damon Brand
Publisher: Createspace Independent Publishing Platform
ISBN: 9781500940300
Category :
Languages : en
Pages : 0
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Book Description
If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.
Author: Douglas Van Praet
Publisher: St. Martin's Press
ISBN: 1137042788
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Author: Paula Quinn
Publisher: Forever
ISBN: 0446569496
Category : Fiction
Languages : en
Pages : 205
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Book Description
The steamy conclusion to the Risande Family trilogy chronicles the intertwined fates of Lady Tanon Risande of England and Prince Gareth ap Owain of Wales, who first met in childhood. As one of the king's favorites, Lady Tanon Risande never imagined she'd be traded to a savage Welsh prince as a gesture of Norman goodwill. Gareth ap Owain may call himself a prince, but his untamed sensuality confirms he is no gentleman. As her wedding night approaches, Tanon is torn between fear and her budding desire. Readers will enjoy having a front-row seat as Tanon and Gareth's passion translates to love.
Author: Patrick Kahnke
Publisher:
ISBN:
Category :
Languages : en
Pages : 211
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Book Description
"How did we begin by serving a man who hung naked on a cross, but end by serving Donald Trump?"Written by Patrick Kahnke, a retired evangelical pastor, life-long Republican, and pro-life activist, MAGA Seduction presents a compelling case for why Christians must reject our association with President Donald Trump."I weep when I look upon the landscape I once pastored. I see countless confused sheep wandering about, frightened, angry, growing a little less emotionally healthy by the day, following after wolves."While the shepherds watch Fox News."
Author: William A. Schwartz
Publisher: Univ of California Press
ISBN: 0520329732
Category : History
Languages : en
Pages : 308
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1990.
Author: Maya Banks
Publisher: National Geographic Books
ISBN: 0425266974
Category : Fiction
Languages : en
Pages : 0
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Book Description
FROM NEW YORK TIMES BESTSELLING AUTHOR OF THE BREATHLESS TRILOGY MAYA BANKS He was the stuff erotic dreams are made of... Salon owner Julie Stanford wanted Nathan Tucker ever since she gave him his first massage. Getting paid to feel every inch of his body, stripped, oiled, and spread out in front of her...the stuff dreams are made of. But the sexy guy was oblivious to the signals she was sending—until she finished off his final rub-down with something extra. In fact, the best extra he ever had. Unfortunately, he came around too late. Now Julie's moving on. She was everything he'd dreamed of... The woman was driving him crazy. She lit fire to his insides, then ran like a scalded cat. And now she's going to someone else to have all her fantasies fulfilled? Over his dead body. He's more than willing to give her what she wants, and as soon as he pins the little minx down, he'll show her his own brand of sweet seduction.
Author: Elaine Sciolino
Publisher: Macmillan
ISBN: 1429933291
Category : Social Science
Languages : en
Pages : 352
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Book Description
The hidden truth about the French way of life: it's all about seduction—its rules, its pleasures, its secrets France is a seductive country, seductive in its elegance, its beauty, its sensual pleasures, and its joie de vivre. But Elaine Sciolino, the longtime Paris bureau chief of The New York Times, has discovered that seduction is much more than a game to the French: it is the key to understanding France. Seduction plays a crucial role in how the French relate to one another—not just in romantic relationships but also in how they conduct business, enjoy food and drink, define style, engage in intellectual debate, elect politicians, and project power around the world. While sexual repartee and conquest remain at the heart of seduction, for the French seduction has become a philosophy of life, even an ideology, that can confuse outsiders. In La Seduction, Sciolino gives us an inside view of how seduction works in all areas, analyzing its limits as well as its power. She demystifies the French way of life in an entertaining and personal narrative that carries us from the neighborhood shops of Paris to the halls of government, from the gardens of Versailles to the agricultural heartland. La Seduction will charm you and encourage you to lower your defenses about the French. Pull up a chair and let Elaine Sciolino seduce you.
