Brand NFL PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand NFL PDF full book. Access full book title Brand NFL by Michael Oriard. Download full books in PDF and EPUB format.
Author: Michael Oriard
Publisher: Univ of North Carolina Press
ISBN: 0807899658
Category : Sports & Recreation
Languages : en
Pages : 343
Get Book Here
Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Author: Michael Oriard
Publisher: Univ of North Carolina Press
ISBN: 0807899658
Category : Sports & Recreation
Languages : en
Pages : 343
Get Book Here
Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Author: Richard C. Crepeau
Publisher: University of Illinois Press
ISBN: 0252052463
Category : Sports & Recreation
Languages : en
Pages : 284
Get Book Here
Book Description
The new NFL Centennial Edition A multi-billion-dollar entertainment empire, the National Football League is a coast-to-coast obsession that borders on religion and dominates our sports-mad culture. But today's NFL also provides a stage for playing out important issues roiling American society. The updated and expanded edition of NFL Football observes the league's centennial by following the NFL into the twenty-first century, where off-the-field concerns compete with touchdowns and goal line stands for headlines. Richard Crepeau delves into the history of the league and breaks down the new era with an in-depth look at the controversies and dramas swirling around pro football today: Tensions between players and Commissioner Roger Goodell over collusion, drug policies, and revenue; The firestorm surrounding Colin Kaepernick and protests of police violence and inequality; Andrew Luck and others choosing early retirement over the threat to their long-term health; Paul Tagliabue's role in covering up information on concussions; The Super Bowl's evolution into a national holiday. Authoritative and up to the minute, NFL Football continues the epic American success story.
Author: C. Richard King
Publisher: University of Nebraska Press
ISBN: 1496213475
Category : Social Science
Languages : en
Pages : 255
Get Book Here
Book Description
The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. The NFL, for its part, actively defends the name and supports it in court. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multibillion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.
Author: Travis Vogan
Publisher: University of Illinois Press
ISBN: 0252096274
Category : Performing Arts
Languages : en
Pages : 257
Get Book Here
Book Description
NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America." Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.
Author: Johnny Anonymous
Publisher: HarperCollins
ISBN: 0062422421
Category : Biography & Autobiography
Languages : en
Pages : 260
Get Book Here
Book Description
Meet Johnny Anonymous. No, that’s not his real name. But he is a real, honest-to-goodness pro football player. A member of the League. A slave, if you will, to the NFL. For the millions of you out there who wouldn’t know what to do on Sundays if there wasn’t football, who can’t imagine life without the crunch of helmets ringing in your ears, or who look forward to the Super Bowl more than your birthday, Johnny Anonymous decided to tell his story. Written during the 2014–2015 season, this is a year in the life of the National Football League. This is a year in the life of a player—not a marquee name, but a guy on the roster—gutting it out through training camp up to the end of the season, wondering every minute if he’s going to get playing time or get cut. Do you want to know how players destroy their bodies and their colons to make weight? Do you wonder what kind of class and racial divides really exist in NFL locker rooms? Do you want to know what NFL players and teams really think about gay athletes or how the League is really dealing with crime and violence against women by its own players? Do you wonder about the psychological warfare between players and coaches on and off the field? About how much time players spend on Tinder or sexting when not on the field? About how star players degrade or humiliate second- and third-string players? What players do about the headaches and memory loss that appear after every single game? This book will tell you all of this and so much more. Johnny Anonymous holds nothing back in this whip-smart commentary that only an insider, and a current player, could bring. Part truth-telling personal narrative, part darkly funny exposé, NFL Confidential gives football fans a look into a world they’d give anything to see, and nonfans a wild ride through the strange, quirky, and sometimes disturbing realities of America’s favorite game. Here is a truly unaffiliated look at the business, guts, and glory of the game, all from the perspective of an underdog who surprises everyone—especially himself. JOHNNY ANONYMOUS is a four-year offensive lineman for the NFL. Under another pseudonym, he’s also a contributor for the comedy powerhouse Funny Or Die. You can pretty much break NFL players down into three categories. Twenty percent do it because they’re true believers. They’re smart enough to do something else if they wanted, and the money is nice and all, but really they just love football. They love it, they live it, they believe in it, it’s their creed. They would be nothing without it. Hell, they’d probably pay the League to play if they had to! These guys are obviously psychotic. Thirty percent of them do it just for the money. So they could do something else—sales, desk jockey, accountant, whatever—but they play football because the money is just so damn good. And it is good. And last of all, 49.99 percent play football because, frankly, it’s the only thing they know how to do. Even if they wanted to do something “normal,” they couldn’t. All they’ve ever done in their lives is play football—it was their way out, either of the hood or the deep woods country. They need football. If football didn’t exist, they’d be homeless, in a gang, or maybe in prison. Then there’s me. I’m part of my own little weird minority, that final 0.01 percent. We’re such a minority, we don’t even count as a category. We’re the professional football players who flat-out hate professional football.
Author: Joe Theismann
Publisher: Radius Book Group
ISBN: 1635767164
Category : Business & Economics
Languages : en
Pages : 172
Get Book Here
Book Description
Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life. Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness. Organized by themes such as Attitude, Teamwork, and Motivation, Theismann’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann’s advice can change your life.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Roger Blackwell
Publisher: John Wiley & Sons
ISBN: 0471483443
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Author: Mike Cramer
Publisher: McFarland
ISBN: 147665106X
Category : Sports & Recreation
Languages : en
Pages : 254
Get Book Here
Book Description
Mike Cramer's first love was baseball cards. Before high school he had a mail-order trading card business. At age 30 he founded Pacific Trading Cards with money he made fishing crab in the Bering Sea. From 1980 to 2004, Pacific created more than 200 successful trading card products. In 2021, a Pacific Tom Brady rookie card sold for $117,000. Pacific's cards remain some of the hobby's most sought-after and other companies still emulate their innovations. Cramer's memoir offers a behind-the-scenes look at the birth of a major card company, from one kid's overgrown collection to every hands-on facet of building a business with hundreds of employees producing cards for retail stores worldwide.
Author: Sharon E. Moore
Publisher: Routledge
ISBN: 1351602004
Category : Law
Languages : en
Pages : 316
Get Book Here
Book Description
Presenting both historical and contemporary discussions and coverage, this book provides an in-depth and critical analysis of police brutality and the killing of unarmed black males in the United States of America. Within the book, contributors cover five key areas: the historical context and contemporary evidence of police brutality of unarmed black people in the USA; the impact of police aggression on blacks’ well-being; novel strategies for prevention and intervention; the advancement of a cordial relationship between police and black communities; and how best to equip the next generation of scholars and professionals. Each contributor provides a simple-to-understand, thought-provoking, and creative recommendation to address the perennial social ill of police brutality of black males, making this book an excellent resource for students, scholars and professionals across disciplinary spectrums. This book was originally published as a special issue of the Journal of Human Behavior in the Social Environment.
