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Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Simon Anholt
Publisher: Routledge
ISBN: 9780750656993
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
"Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET.
Author: Christine Schwöbel-Patel
Publisher: Cambridge University Press
ISBN: 1108482759
Category : Law
Languages : en
Pages : 331
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Book Description
A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.
Author: Michael J. Sandel
Publisher: Farrar, Straus and Giroux
ISBN: 1429952687
Category : Philosophy
Languages : en
Pages : 318
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Book Description
A renowned Harvard professor's brilliant, sweeping, inspiring account of the role of justice in our society--and of the moral dilemmas we face as citizens What are our obligations to others as people in a free society? Should government tax the rich to help the poor? Is the free market fair? Is it sometimes wrong to tell the truth? Is killing sometimes morally required? Is it possible, or desirable, to legislate morality? Do individual rights and the common good conflict? Michael J. Sandel's "Justice" course is one of the most popular and influential at Harvard. Up to a thousand students pack the campus theater to hear Sandel relate the big questions of political philosophy to the most vexing issues of the day, and this fall, public television will air a series based on the course. Justice offers readers the same exhilarating journey that captivates Harvard students. This book is a searching, lyrical exploration of the meaning of justice, one that invites readers of all political persuasions to consider familiar controversies in fresh and illuminating ways. Affirmative action, same-sex marriage, physician-assisted suicide, abortion, national service, patriotism and dissent, the moral limits of markets—Sandel dramatizes the challenge of thinking through these con?icts, and shows how a surer grasp of philosophy can help us make sense of politics, morality, and our own convictions as well. Justice is lively, thought-provoking, and wise—an essential new addition to the small shelf of books that speak convincingly to the hard questions of our civic life.
Author: Roslyn Muraskin
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 590
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Book Description
Topics covered include community policing, obscenity, pornography, public perceptions of crime and criminality, legal issues in policing, impact of international law on the U.S. Death Penalty, juvenile justice, technology and criminal justice, prison privatization, sentencing and life without parole, women in policing.
Author: Ken Wytsma
Publisher: Thomas Nelson Inc
ISBN: 0849964660
Category : Religion
Languages : en
Pages : 354
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Book Description
Examines the concept of biblical justice and the meaning of righteousness, using evangelical theology and personal narratives to show the importance of giving one's life away and living with justice, mercy, and humility.
Author: Julie Clawson
Publisher: ReadHowYouWant.com
ISBN: 1458766845
Category : Religion
Languages : en
Pages : 298
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Book Description
WHERE DOES YOUR CHOCOLATE COME FROM? DOES IT MAT TER IF YOUR COFFEE IS FAIR TRADE OR NOT? It matters - more than you might think. Julie Clawson takes us on a tour of everyday life and shows how our ordinary lifestyle choices have big implications for justice around the world. She unpacks how we get our food and clothing and shows us the surprising costs of consumer waste. How we live can make a difference not only for our own health but also for the well-being of people across the globe. The more sustainable our lifestyle, the more just our world will be. Everyday justice is one way of loving God and loving our neighbors. So don't panic. We can live more ethically, through the little and big decisions we make every day. Find out how.
Author: Dahlia Lithwick
Publisher: Penguin
ISBN: 0525561404
Category : Law
Languages : en
Pages : 369
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Book Description
Winner of the LA Times Book Prize in Current Interest An instant New York Times Bestseller! “Stirring . . . Lithwick’s approach, interweaving interviews with legal commentary, allows her subjects to shine...Inspiring.” —New York Times Book Review “In Dahlia Lithwick’s urgent, engaging Lady Justice, Dobbs serves as a devastating bookend to a story that begins in hope.” —Boston Globe Dahlia Lithwick, one of the nation’s foremost legal commentators, tells the gripping and heroic story of the women lawyers who fought the racism, sexism, and xenophobia of Donald Trump’s presidency—and won In the immediate aftershocks of Donald Trump’s victory over Hilary Clinton in 2016, women lawyers across the country, independently of one another, sprang into action. They were determined not to stand by while the Republican party did everything in their power to pursue devastating and often retrograde policies. In Lady Justice, Dahlia Lithwick, one of the nation’s foremost legal commentators, illuminates these many heroes of the Trump years. From Sally Yates and Becca Heller, who fought the Muslim travel ban, to Roberta Kaplan, who sued the neo-Nazis in Charlottesville, to Stacey Abrams, who worked to protect the voting rights of millions of Georgians, Lithwick dramatizes in thrilling detail the women lawyers who worked tirelessly to hold the line against the most chaotic presidency in living memory. A celebration of the legal ingenuity and indefatigable spirit of the women whose work all too often went unrecognized at the time, Lady Justice is destined to be treasured and passed from hand to hand for generations to come.
Author: Harry Kreisler
Publisher: ReadHowYouWant.com
ISBN: 1458731839
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
As a kid, Noam Chomsky handed out the Daily Mirror at his uncle's newsstand on 72nd Street, inadvertently finding himself in a buzzing intellectual and political hub for European immigrants in New York. Iranian human rights Nobelist Shirin Ebadi and her husband signed their own legal contract, attempting to restore equality to their marriage after the Iranian Revolution effectively erased the legal rights of women. Elizabeth Warren set out to expose those frauds declaring bankruptcy and taking advantage of the system-only to discover, in her research, a very different story of hard-working middle-class families facing economic collapse in the absence of a social safety net. While studying at Oxford, a young Tariq Ali made a bet with a friend that he could work the Vietnam War into every single answer on his final exams. In this rousing, thoughtful, often funny, and always inspiring volume, a diverse and impressive group of thinkers reflect on those formative experiences that shaped their own political commitments. A fascinating new window into the revealing links between the personal and the political, Political Awakenings will engage readers across generations.
