Brand New: The Shape of Brands to Come PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand New: The Shape of Brands to Come PDF full book. Access full book title Brand New: The Shape of Brands to Come by Wally Olins. Download full books in PDF and EPUB format.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Gestalten
Publisher: Gestalten
ISBN: 9783967040050
Category :
Languages : en
Pages : 256
Get Book Here
Book Description
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
Author: Nancy Fowler Koehn
Publisher: Harvard Business Press
ISBN: 9781578512218
Category : Business & Economics
Languages : en
Pages : 469
Get Book Here
Book Description
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.
Author: Scott Bedbury
Publisher: Penguin
ISBN: 9780142001905
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Author: Ginger Rue
Publisher: Tricycle Press
ISBN: 1582463239
Category : Juvenile Fiction
Languages : en
Pages : 242
Get Book Here
Book Description
Tired of being picked on by a trio of popular girls, fourteen-year-old poet Emily hires a major public relations firm to change her image and soon finds herself "re-branded" as Em, one of the most important teens not only in her middle school, but in celebrity magazines, as well.
Author: Ravinder Kaur
Publisher: Harper Collins
ISBN: 9354224628
Category : Business & Economics
Languages : en
Pages : 397
Get Book Here
Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: Henry Winkler
Publisher: Penguin
ISBN: 1101171774
Category : Juvenile Fiction
Languages : en
Pages : 161
Get Book Here
Book Description
It’s graduation time for Hank Zipzer and all his friends— time to move on from PS 87 to middle school. Trouble is, there are tests Hank has to pass to get into the same middle schools as his friends, and his learning differences might get in the way. Luckily, a life-altering audition at a performing arts middle school helps him find his true path.
Author: Diane Degroat
Publisher: Harper Collins
ISBN: 006072613X
Category : Juvenile Fiction
Languages : en
Pages : 42
Get Book Here
Book Description
Gilbert's excitement over starting first grade turns to worry that the teacher will be mean, the work too hard, and his classmates too unfriendly, but throughout the day there are pleasant surprises.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Kathi Appelt
Publisher: Harper Collins
ISBN: 0060532335
Category : Juvenile Fiction
Languages : en
Pages : 34
Get Book Here
Book Description
The good ol' days are over. It's official, it's the news! With my brand-new baby brother came the brand-new baby blues! When a new baby wears her old pajamas, sleeps in her old bed, and seems to get all her parents' attention, a girl's bound to sing the blues. Is there anything a baby brother can do to change her tune?
