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Author: Rishabh Bansal
Publisher: Rishabh Printers
ISBN:
Category : Business & Economics
Languages : en
Pages : 58
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Book Description
The Instagram network is 1 billion strong and there is a lot of potential to market your brand using the portal. The book Brand Marketing on Instagram teaches you exactly how to create a powerful brand image using visuals that could give your brand more recognition. Starting from the basics, get to know the high-end tools that helps you to grow on Instagram. Step-by-step in each chapter, you'll learn the branding strategies, how to gain more visibility among your target audience, account growth tactics and much more. The live case-studies to get targeted followers and more reach will help you dive deep and grow your brand. Chapters Chapter 1 - Introduction to branding and Instagram marketing Chapter 2 - Basic concepts of Instagram Chapter 3 - Competitor Research on Instagram Chapter 4 - Content Creation Chapter 5 - Hashtag Research Chapter 6 - Profile Growth Chapter 7 - Automation Chapter 8 - Paid advertising on Instagram: Instagram Ads Chapter 9 - Instagram TV: IGTV About the author Rishabh Bansal is a Digital Marketing and online branding expert. He has helped over 100 brands grow online on Instagram. His vision is to empower entrepreneurs across the globe to grow digitally. Besides this, he is very fond of travelling.
Author: Aron Levin
Publisher: Apress
ISBN: 1484255038
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Author: Rishabh Bansal
Publisher: Rishabh Printers
ISBN:
Category : Business & Economics
Languages : en
Pages : 58
Get Book Here
Book Description
The Instagram network is 1 billion strong and there is a lot of potential to market your brand using the portal. The book Brand Marketing on Instagram teaches you exactly how to create a powerful brand image using visuals that could give your brand more recognition. Starting from the basics, get to know the high-end tools that helps you to grow on Instagram. Step-by-step in each chapter, you'll learn the branding strategies, how to gain more visibility among your target audience, account growth tactics and much more. The live case-studies to get targeted followers and more reach will help you dive deep and grow your brand. Chapters Chapter 1 - Introduction to branding and Instagram marketing Chapter 2 - Basic concepts of Instagram Chapter 3 - Competitor Research on Instagram Chapter 4 - Content Creation Chapter 5 - Hashtag Research Chapter 6 - Profile Growth Chapter 7 - Automation Chapter 8 - Paid advertising on Instagram: Instagram Ads Chapter 9 - Instagram TV: IGTV About the author Rishabh Bansal is a Digital Marketing and online branding expert. He has helped over 100 brands grow online on Instagram. His vision is to empower entrepreneurs across the globe to grow digitally. Besides this, he is very fond of travelling.
Author: David J. Green
Publisher:
ISBN: 9781989726075
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How is this book different from others? This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
Are you ready to tap into the lucrative world of Instagram and unleash its wealth potential? Look no further than "Insta-Profit," the ultimate guide to help you maximize your business's success on this powerful platform. In today's digital age, Instagram has become more than just a social media platform. It has transformed into a thriving marketplace where individuals and businesses can connect, engage, and drive substantial revenue. With over one billion active monthly users, Instagram offers unparalleled opportunities to reach your target audience, build a loyal following, and generate consistent profits. "Insta-Profit" is your roadmap to navigate the complex landscape of Instagram marketing with confidence and precision. Whether you're an aspiring entrepreneur, a small business owner, or an established brand, this book provides you with the strategies, tactics, and insights needed to unlock the full wealth potential of Instagram. Inside "Insta-Profit," you'll discover: The importance of Instagram for business and wealth creation: Explore how Instagram has become an essential platform for driving sales, building brand equity, and establishing yourself as a thought leader in your industry. Understanding the Instagram landscape: Gain a comprehensive understanding of Instagram's growth, user demographics, and the different types of accounts, enabling you to tailor your approach to your target audience. Harnessing the power of visual content and storytelling: Learn how to captivate your audience through visually stunning content and compelling narratives that leave a lasting impression and build an emotional connection with your followers. Unraveling the Instagram algorithm: Understand the intricacies of the Instagram algorithm and discover strategies to enhance your visibility, increase engagement, and outsmart the competition. Building a strong foundation for Instagram success: Define your objectives, identify your target audience, create an appealing profile, craft an effective bio, and develop a content strategy that aligns with your goals to set the stage for long-term success. Content creation strategies: Uncover the right content formats for your brand, master the art of capturing high-quality photos and videos, harness the power of user-generated content, and create captivating captions and hashtags to drive engagement. Maximizing your Instagram following: Implement strategies to attract genuine followers, leverage analytics to track growth and make data-driven decisions, engage with your audience, and collaborate with influencers to expand your reach. Monetization opportunities on Instagram: Explore different monetization models, such as sponsored posts, brand partnerships, and affiliate marketing. Learn how to build a strong personal brand, negotiate fair rates and contracts, and explore additional revenue streams. Maximizing sales and conversions: Utilize effective call-to-actions, leverage Instagram shopping features, implement targeted advertising strategies, and build a sales funnel to maximize your revenue potential. Managing and scaling your Instagram business: Create an efficient workflow, leverage analytics to track performance, scale your business with automation tools and outsourcing, and handle challenges and setbacks with resilience and strategic thinking. Staying up-to-date with Instagram's latest features and trends: Keep pace with the ever-evolving world of Instagram by staying informed, engaging with industry communities, and continuously experimenting and learning. With "Insta-Profit" as your guide, you'll gain the knowledge, tools, and confidence to unlock the wealth potential of Instagram. Transform your business, connect with your target audience on a deeper level, and generate consistent profits that propel your success. Don't miss out on the incredible opportunities that Instagram offers. Take action now and secure your copy of "Insta-Profit: Unlocking the Wealth Potential of Instagram." It's time to turn your Instagram presence into a profitable venture and create a lasting impact in the digital realm.
Author: Brandi Watkins
Publisher: Rowman & Littlefield
ISBN: 1793613621
Category : Social Science
Languages : en
Pages : 209
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Book Description
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838
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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author:
Publisher: Springer Nature
ISBN: 9464635762
Category :
Languages : en
Pages : 306
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Book Description
Author: International Management School
Publisher: Youcanprint
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it. Ideally, you'll market your startup well before you're open for business. And you need to spread the word quickly to gain customers. Remember that: "Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques." In other words, your core marketing strategy shouldn't be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. You'll find a great insight about Time Management: Time Management is about living your best life. It's about having time to focus on your essential tasks, skills and passions. It's about streamlining your practices and business tasks into systems that you can manage yourself quite quickly and efficiently. Be ready to analyse your market segment, reach your customers, market and sell your product. Make your start-up a successful project!
Author: Lluís Mas-Manchón
Publisher: Routledge
ISBN: 1000198278
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Author: Priya Shahi
Publisher: Abhishek Publications
ISBN: 9356526389
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Fashion Branding Reinvented The New Age Approach" explores the transformative shifts in the fashion industry, focusing on how branding strategies have evolved in response to changing consumer behaviors, technological advancements, and global market dynamics. The book delves into innovative approaches that fashion brands are adopting to stay relevant and competitive, from leveraging social media and influencer partnerships to embracing sustainability and ethical practices. By analyzing case studies of leading fashion houses and emerging designers, the book offers insights into the contemporary branding landscape and provides practical guidance for building a compelling and resilient brand in today's fast-paced fashion world.
