Brand Islam PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Islam PDF full book. Access full book title Brand Islam by Faegheh Shirazi. Download full books in PDF and EPUB format.
Author: Faegheh Shirazi
Publisher: University of Texas Press
ISBN: 1477309462
Category : Social Science
Languages : en
Pages : 294
Get Book Here
Book Description
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Author: Faegheh Shirazi
Publisher: University of Texas Press
ISBN: 1477309462
Category : Social Science
Languages : en
Pages : 294
Get Book Here
Book Description
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Author: Faegheh Shirazi
Publisher: University of Texas Press
ISBN: 1477309276
Category : Social Science
Languages : en
Pages : 294
Get Book Here
Book Description
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Author: Paul Temporal
Publisher: John Wiley & Sons
ISBN: 047082848X
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
Author: Stéphane Lacroix
Publisher: Harvard University Press
ISBN: 0674265254
Category : Religion
Languages : en
Pages : 382
Get Book Here
Book Description
Amidst the roil of war and instability across the Middle East, the West is still searching for ways to understand the Islamic world. Stéphane Lacroix has now given us a penetrating look at the political dynamics of Saudi Arabia, one of the most opaque of Muslim countries and the place that gave birth to Osama bin Laden. The result is a history that has never been told before. Lacroix shows how thousands of Islamist militants from Egypt, Syria, and other Middle Eastern countries, starting in the 1950s, escaped persecution and found refuge in Saudi Arabia, where they were integrated into the core of key state institutions and society. The transformative result was the Sahwa, or “Islamic Awakening,” an indigenous social movement that blended political activism with local religious ideas. Awakening Islam offers a pioneering analysis of how the movement became an essential element of Saudi society, and why, in the late 1980s, it turned against the very state that had nurtured it. Though the “Sahwa Insurrection” failed, it has bequeathed the world two very different, and very determined, heirs: the Islamo-liberals, who seek an Islamic constitutional monarchy through peaceful activism, and the neo-jihadis, supporters of bin Laden's violent campaign. Awakening Islam is built upon seldom-seen documents in Arabic, numerous travels through the country, and interviews with an unprecedented number of Saudi Islamists across the ranks of today’s movement. The result affords unique insight into a closed culture and its potent brand of Islam, which has been exported across the world and which remains dangerously misunderstood.
Author: Abbas J. Ali
Publisher: Edward Elgar Publishing
ISBN: 1781009457
Category : Business & Economics
Languages : en
Pages : 334
Get Book Here
Book Description
The Handbook of Research on Islamic Business Ethics is an essential source for policymakers and researchers to gain an understanding of pressing ethical issues in the Islamic business world. The primary objective is to provide readers with an insight into the ethical principles that govern Islamic business conduct. These principles are articulated with a view to evaluating whether business actors uphold their social responsibilities and are committed to ethical values in their conduct. Exploring the interweaving relationship between Islamic business ethics and the market, this Handbook examines the critical role that ethics can play in ensuring that business thrives. It offers theoretical perspectives on research and goes beyond the conventional treatment of Islamic ethics. It debates important market issues and asserts that social actors in the Islamic business world should be cognisant of these issues so as to behave in a moral and responsible manner. Implications for researchers and for market conduct are illuminated. Readers wanting to familiarize themselves with day-to-day Islamic business ethics will find this Handbook an invaluable guide.
Author: T. C. Melewar
Publisher: Routledge
ISBN: 1317112237
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Author: Veland Ramadani
Publisher: Springer Nature
ISBN: 303118663X
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
Author: Meri Indri Hapsari
Publisher: Springer Nature
ISBN: 9464631767
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
This is an open access book. The success of the 1st, 2nd ICIEBP 2017 and 2018 in Universitas Pendidikan Indonesia (UPI) Bandung and Universitas Airlangga (UNAIR) Surabaya, Indonesia that brought a wide range of participants did not stop the courage of us to conduct the 3rd ICIEBP virtually on 2020 adapting the pandemic situation in mind that the conference attendees gained vital insights into Islamic economics from different viewpoints. Moreover, to maintain the continuity of the Islamic Economics conference in presenting insights, sharing, and executing ideas presented by innovative researchers, experts and practitioners, organising these innovative discussion forums at the highest level is necessary. Therefore, the Department of Islamic Economics Faculty of Economic and Business Universitas Airlangga, in collaboration with the Department of Islamic Economics Faculty of Economics and Business Education, UPI proudly presents "The 4th International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP)" that was held on 4 - 5 October 2022 in Surabaya, Indonesia. The theme, as well as the main objective, of the conference, is "Integration of Islamic Economics, Finance and Philanthropy for Sustainable Development of Cities and Communities". This conference program will elaborate on how a nation can achieve sustainable development and at the same time solve socioeconomic problems such as poverty. In addition, the Islamic perspective as a new and emergent pattern has demonstrated an unprecedented performance in terms of transforming Muslim societies and beyond.
Author: Minwir Al-Shammari
Publisher: Bloomsbury Publishing
ISBN: 135200948X
Category : Business & Economics
Languages : en
Pages : 302
Get Book Here
Book Description
This essential textbook provides a comprehensive introduction to the Islamic business environment, exploring core concepts and practices in business administration from an Islamic perspective. Thorough and accessible, it covers the full range of Islamic business, including entrepreneurship, ethics, organizational culture, marketing, finance and decision making. Taking an integrated approach that aligns contemporary business practice with traditional Islamic literature, the book offers an engaging exploration of the key ways in which business activities can be organised to align with Islamic norms, rules and regulation. Developed from the teaching practice of an international range of leading scholars in the field, Islamic Business Administration includes topical case studies, practical business scenarios and comparative features, encouraging students to place their understanding of Islamic business within the wider global business context and to understand its practical implementation. This is an invaluable companion for students studying a module in Islamic business or management at undergraduate, postgraduate and MBA level. It is also suitable for students of Islamic finance or banking looking to place their learning in the wider context of Islamic business.
Author: Vedad Alihodzic
Publisher: GRIN Verlag
ISBN: 3656223114
Category : Business & Economics
Languages : en
Pages : 105
Get Book Here
Book Description
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction (D3), Edinburgh Napier University, language: English, abstract: The market for Islam-compliant products is getting highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be relevant. This set of brand identity factors is verified through a mixed research approach. Interviews with experts on Islamic branding help to understand these brand identity factors from an expert point of view, whereas a survey verifies brand identity factors from a consumer perspective. Findings show that the tangible factor “Halal certificate” is the most important factor to perceive a brand as Islamic. Additionally, brand logo and brand name influence consumers’ perceptions. Intangible factors, such as brand values, brand origin and brand relationship, are also found to be important. Findings also show that testimonials and brand slogan are not highly important. Based on these findings, the Muslim Brand Identity Model has been developed which can be used to balance brand identity factors in order to create a successful brand. It can be recommended to brand managers, consultancies and advertising agencies to ensure that the brand is strictly following Islamic standards and regulations in order to be successfully perceived as Islamic.
