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Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: David Brier
Publisher:
ISBN: 9780999529706
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: L. Kay Bartholomew Eldredge
Publisher: John Wiley & Sons
ISBN: 0470918888
Category : Medical
Languages : en
Pages : 770
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Book Description
This thoroughly revised and updated third edition of Planning Health Promotion Programs provides a powerful, practical resource for the planning and development of health education and health promotion programs. At the heart of the book is a streamlined presentation of Intervention Mapping, a useful tool for the planning and development of effective programs. The steps and tasks of Intervention Mapping offer a framework for making and documenting decisions for influencing change in behavior and environmental conditions to promote health and to prevent or improve a health problem. Planning Health Promotion Programs gives health education and promotion professionals and researchers information on the latest advances in the field, updated examples and explanations, and new illustrative case studies. In addition, the book has been redesigned to be more teachable, practical, and practitioner-friendly.
Author: Lisa Ann Richey
Publisher: U of Minnesota Press
ISBN: 0816665451
Category : Political Science
Languages : en
Pages : 273
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Book Description
A critical account of the rise of celebrity-driven “compassionate consumption.”
Author: Nicholas James Long
Publisher: Pro-Ed
ISBN: 9781416411901
Category : Education
Languages : en
Pages : 0
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Book Description
Talking with Students in Conflict: Life Space Crisis Intervention-Third Edition offers professionals and parents a brain-based, trauma-informed, relationship-building set of skills to turn problem situations into learning opportunities for young people who exhibit challenging behaviors in schools, communities, and in the home. This book offers a six-stage verbal framework to de-escalate youth crisis situations, foster self-awareness and insight in young people, improve their social-emotional skills, and bring about long-term behavioral change. The result is stronger adult-child connections, better emotional regulation, improved peer relationships, lower suspension rates, and fewer juvenile justice system referrals.LSCI skills are important because they enable any caring adult to step into a young person's life space-the heat of a stressful moment-and intervene effectively. The six-stage LSCI process helps adults de-escalate the emotional intensity of a crisis, gain an understanding of the conflict from the young person's point of view, offer new ways to think about the incident, and ultimately promote the youth's personal responsibility for behavior.This book is a must-have for educators, school administrators, counselors, psychologists, mental health workers, social workers, juvenile justice workers, paraprofessionals, and anyone working with children and adolescents who exhibit challenging behaviors.This revised edition features dozens of brand-new examples of the use of LSCI with children and adolescents from diverse backgrounds and in a variety of settings. The authors share suggestions for applying LSCI skills in real life and offer troubleshooting guidelines to make LSCI work in even the most challenging of circumstances. This edition features all new applications of LSCI skills, including as a tool with staff who inadvertently perpetuate conflicts with students, as a group intervention for building social-emotional skills, as a way to change passive aggressive behavior, and as a parenting strategy.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Leslie De Chernatony
Publisher: Routledge
ISBN: 1856178498
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Author: C. Terry Warner
Publisher:
ISBN: 9780989793506
Category : Emotions (Philosophy)
Languages : en
Pages : 183
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Book Description
"Educated in philosophy at Yale, Dr. C. Terry Warner has devoted a lifetime to the study of self-deception. In a steady stream of lectures, papers, and seminars over nearly three decades, Dr. Warner has presented the results of his academic inquiry into the foundations of human behavior to both scholarly and non-scholarly audiences. The papers that make up this collection, among others, were all prepared as part of Warner's work at Oxford--either presented in lectures there, prepared for presentation or publication there, or prepared in response to colleagues there--and have been assembled for the use of the serious student of Arbinger's rich and robust philosophical underpinnings"--
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Correia, Ricardo Fontes
Publisher: IGI Global
ISBN: 166848353X
Category : Computers
Languages : en
Pages : 272
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Book Description
Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author:
Publisher: BoD – Books on Demand
ISBN: 0850141389
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.
